An organized list of every article on The Audiencers that shares a winning strategy or case study from a publisher, ready for when you need inspiration or benchmarks to compare against.
Engagement
DN Media (gamification) -> 64,568 players, with more than half of them being new to DN
The New York Times (gamification) – Dopamine and the hook model
Le Monde (audio) -> How Le Monde uses a synthetic voice to better engage audiences
The Independent (recirculation) -> Why this should be a key metric for engagement
Pamplonews (WhatsApp) -> Hyper-local news on WhatsApp
Community
Globe and Mail -> Live Q&As with journalists & call-outs for reader-led pieces
DER SPIEGEL -> Turning commenting into a debating feature
The Telegraph and The Times -> Developing a community beyond commenting
Daily Maverick -> Database of contactable readers and their expertise
Newsletters
The Washington Post -> 5 low-key ways to increase click-through rates in newsletters
Infobae -> Building a portfolio of 40 newsletters
Morning Brew -> Deep dive into their newsletter success
The Telegraph and The Edinburgh Guardian -> How to make newsletters valuable in a reader revenue model
The GIST -> A newsletter with over 650,000 subscribers
6AM City -> tech stack, audience strategy and unit economics
Reuters -> 5 essentials when A/B testing in your newsletter
Metrics & data
DER SPIEGEL -> Engagement
Globo -> Engagement
Financial Times -> North Star
News UK -> Building a collaborative data culture
Young audiences
The Wall Street Journal -> How to develop lasting relationships with young readers
Valuable Young Audiences report -> A new funnel for younger audiences
Morning Crunch -> Lessons on acquiring and engaging young readers
Les Echos – The French publisher’s quest to reach new audiences
Support models
The Guardian -> understanding supporter motivations, testing the Epic (the “ask” module at the end of articles) and ways of framing donation vs subscription
La Presse -> Advertising, philanthropy, and user engagement: How the non-profit La Presse generated $13 million net assets in 2023
Registration
Blick.ch -> 600k registrations through hiking, raffles, commenting and more
Radio Canada -> How Meta’s news ban actually led Radio Canada to build a stronger strategy
Bloomberg and Reworld -> Data, subscriptions and LTV thanks to registration
Réussir group -> How registration came to be at the heart of Réussir’s subscription model
OneLog -> A single account across Switzerland
CBC, Graham Media and Toronto Star -> Registration success stories
Digital transformation
Ringier -> The 5 R’s of digital transformation
Clarin -> The 5 secrets behind the most successful Spanish-language subscription
Les Coops d’Info -> From bankruptcy to digital transformation
Conversion (paywalls)
ELLE Magazine -> Launching a dynamic paywall whilst reducing impact on ads and traffic
ELLE Magazine 2 -> Contextualized paywalls based on the article subject
Foreign Policy -> Finding the balance between free and premium articles (conversion and engagement)
Jeune Afrique -> Double conversion rates with a dynamic paywall and subscription offers page
FAZ -> How FAZ is working to reach 300,000 digital subscribers by 2025 with dynamic paywall testing
Mediahuis -> Propensity modeling
L’Équipe -> Halving subscriber acquisition costs whilst increasing both attribution and last-click subscriptions
ZEIT ONLINE -> 4 learnings about paywall A/B testing
Subscriptions
Le Monde -> defining subscription pricing
Le Monde (bis)-> Testing and optimizing their subscriptions offers page
Scientific American -> Increasing acquisition with introductory pricing
The Atlantic -> Introducing group subscriptions
Maddyness -> A B2B lifetime offer
The Guardian -> Leveraging new audiences with a 12 for 12 campaign
Membership
Daily Maverick -> Superpower database of contactable member ‘experts’
The Kyiv Independent -> 70% of revenues now from reader donation and membership
Onboarding
The Economist -> How a print onboarding pack increased new subscriber engagement by 3.5%
The Washington Post -> Unlocking subscriber lifetime value with personalized onboarding
Le Parisien -> Launching a new on-site onboarding journey
Retention
L’Équipe -> Strategies applied to limit churn amongst readers moving from a low-cost trial offer to the regular price
Toronto Star -> Getting subscribers signed up to the newsletter
DER SPIEGEL -> Identifying key engagement drivers to use in onboarding and subscriber engagement strategies
Hearst US -> Understanding subscriber loyalty and churn risk
AI
Financial Times -> AI-powered story finding
Todo Jujuy -> how a local Argentine media outlet in the province of Jujuy integrated AI into their newsroom workflows to boost reach, innovation and sustainability
Aftonbladet -> Innovating with AI
Kölner Stadt-Anzeiger Medien -> Bringing AI to a 400 year old media group
DIE PRESSE -> AI and reader revenue
UX
Politico -> revamping Politico.eu website
Le Parisien -> Le Parisien’s new homepage: optimizing editorial and conversion simultaneously
Apps
Le Monde -> New mobile app to combat news avoidance and fatigue
The Atlantic -> Bringing more value to readers and subscribers through the app
Financial Times -> Lessons learnt from launching FT Edit
Technology
L’Express -> Migrating 1.2 million articles to a new CMS
Bonnier -> How the customer centre at Bonnier News became a source of insight and the tools we used to achieve this
Le Figaro -> How Le Figaro limits subscription password sharing
