| Topic | Publisher | Case study |
|---|---|---|
| Engagement | DN Media | 64,568 players, with more than half of them being new to DN > Read this case study |
| Engagement | The New York Times | Dopamine and the hook model > Read this case study |
| Engagement | The New Yorker | Monetizing this important engagement feature > Read this case study |
| Engagement | The Independent | Why this should be a key metric for engagement > Read this case study |
| Engagement | Pamplonews | Hyper-local news on WhatsApp > Read this case study |
| Engagement | Condé Nast | Growing the ‘happy middle’ of the audience funnel > Read this case study |
| Community | Globe and Mail | Live Q&As with journalists & call-outs for reader-led pieces > Read this case study |
| Community | DER SPIEGEL | Turning commenting into a debating feature > Read this case study |
| Community | The Telegraph and The Times | Developing a community beyond commenting > Read this case study |
| Community | Daily Maverick | Database of contactable readers and their expertise > Read this case study |
| Community | The Guardian US | Meeting underrepresented communities where they are > Read this case study |
| Community | Financial Times, THECITY & Ryan Y. Kellett | Reimagining journalism as a collaborative, community-driven practice > Read this case study |
| Newsletters | The Washington Post | 5 low-key ways to increase click-through rates in newsletters > Read this case study |
| Newsletters | Infobae | Building a portfolio of 40 newsletters > Read this case study |
| Newsletters | Morning Brew | Deep dive into their newsletter success > Read this case study |
| Newsletters | The Telegraph and The Edinburgh Guardian | How to make newsletters valuable in a reader revenue model > Read this case study |
| Newsletters | The GIST | A newsletter with over 650,000 subscribers > Read this case study |
| Newsletters | 6AM City | Tech stack, audience strategy and unit economics > Read this case study |
| Newsletters | Reuters | 5 essentials when A/B testing in your newsletter > Read this case study |
| Newsletters | Toronto Star, BBC & Reuters | Newsletters in the fight for sustainability > Read this case study |
| Newsletters | Wirecutter | How they shipped a personalized newsletter in 4 weeks > Read this case study |
| Newsletters | The Economist | The Substack newsletter experiment > Read this case study |
| Metrics & data | DER SPIEGEL | Engagement > Read this case study |
| Metrics & data | Globo | Engagement > Read this case study |
| Metrics & data | Financial Times | North Star > Read this case study |
| Metrics & data | News UK | Building a collaborative data culture > Read this case study |
| Young audiences | The Wall Street Journal | How to develop lasting relationships with young readers > Read this case study |
| Young audiences | Young audiences funnel | Mastering the Youth-Friendly Engagement Funnel for Media Brands > Read this case study |
| Young audiences | Valuable Young Audiences report | A new funnel for younger audiences > Read this case study |
| Young audiences | Morning Crunch | Lessons on acquiring and engaging young readers > Read this case study |
| Young audiences | Les Echos | The French publisher’s quest to reach new audiences > Read this case study |
| Young audiences | Mediahuis | Building a subscription product for young audiences > Read this case study |
| Support models | The Guardian | Understanding supporter motivations, testing the Epic (the “ask” module at the end of articles) and ways of framing donation vs subscription > Read this case study |
| Support models | La Presse | Advertising, philanthropy, and user engagement: How the non-profit La Presse generated $13 million net assets in 2023 > Read this case study |
| Registration | Blick.ch | 600k registrations through hiking, raffles, commenting and more > Read this case study |
| Registration | Radio Canada | How Meta’s news ban actually led Radio Canada to build a stronger strategy > Read this case study |
| Registration | Bloomberg and Reworld | Data, subscriptions and LTV thanks to registration > Read this case study |
| Registration | Réussir group | How registration came to be at the heart of Réussir’s subscription model > Read this case study |
| Registration | OneLog | A single account across Switzerland > Read this case study |
| Registration | CBC, Graham Media and Toronto Star | Registration success stories > Read this case study |
| Digital transformation | Ringier | The 5 R’s of digital transformation > Read this case study |
| Digital transformation | Clarin | The 5 secrets behind the most successful Spanish-language subscription > Read this case study |
| Digital transformation | Les Coops d’Info | From bankruptcy to digital transformation > Read this case study |
| Digital transformation | NZZ | Bridging newsroom and product with Alban Mazrekaj > Read this case study |
| Digital transformation | Irish News | How they’ve grown from a strong print legacy > Read this case study |
| Digital transformation | IAMExpat | Keeping audiences at the center when diversifying revenue > Read this case study |
| Conversion (paywalls) | ELLE Magazine | Launching a dynamic paywall whilst reducing impact on ads and traffic > Read this case study |
| Conversion (paywalls) | ELLE Magazine 2 | Contextualized paywalls based on the article subject > Read this case study |
| Conversion (paywalls) | Foreign Policy | Finding the balance between free and premium articles (conversion and engagement) > Read this case study |
| Conversion (paywalls) | Jeune Afrique | Double conversion rates with a dynamic paywall and subscription offers page > Read this case study |
| Conversion (paywalls) | FAZ | How FAZ is working to reach 300,000 digital subscribers by 2025 with dynamic paywall testing > Read this case study |
| Conversion (paywalls) | Mediahuis | Propensity modeling > Read this case study |
| Conversion (paywalls) | L’Équipe | Halving subscriber acquisition costs whilst increasing both attribution and last-click subscriptions > Read this case study |
| Conversion (paywalls) | ZEIT ONLINE | 4 learnings about paywall A/B testing > Read this case study |
| Subscriptions | Le Monde | Defining subscription pricing > Read this case study |
| Subscriptions | Le Monde (bis) | Testing and optimizing their subscriptions offers page > Read this case study |
| Subscriptions | Scientific American | Increasing acquisition with introductory pricing > Read this case study |
| Subscriptions | The Atlantic | Introducing group subscriptions > Read this case study |
| Subscriptions | Maddyness | A B2B lifetime offer > Read this case study |
| Subscriptions | The Guardian | Leveraging new audiences with a 12 for 12 campaign > Read this case study |
| Membership | Daily Maverick | Superpower database of contactable member ‘experts’ > Read this case study |
| Membership | Daily Maverick (bis) | Boosting membership conversion with a targeted Q&A mailer > Read this case study |
| Membership | The Kyiv Independent | 70% of revenues now from reader donation and membership > Read this case study |
| Membership | Condé Nast | Building membership as a tier above subscriptions, with up to 50x higher LTV > Read this case study |
| Onboarding | The Economist | How a print onboarding pack increased new subscriber engagement by 3.5% > Read this case study |
| Onboarding | The Washington Post | Unlocking subscriber lifetime value the power of personalized subscriber onboarding > Read this case study |
| Onboarding | Le Parisien | Launching a new on-site onboarding journey > Read this case study |
| Retention | L’Équipe | Strategies applied to limit churn amongst readers moving from a low-cost trial offer to the regular price > Read this case study |
| Retention | Toronto Star | Getting subscribers signed up to the newsletter > Read this case study |
| Retention | DER SPIEGEL | Identifying key engagement drivers to use in onboarding and subscriber engagement strategies > Read this case study |
| Retention | Hearst US | Understanding subscriber loyalty and churn risk > Read this case study |
| Retention | Nat Geo Kids | How transparency at cancellation wins beyond save rates > Read this case study |
| Retention | The Telegraph | Retaining subscribers with a killer mobile strategy > Read this case study |
| AI | 5 AI use cases | > Read this case study |
| AI | Financial Times | AI-powered story finding > Read this case study |
| AI | Todo Jujuy | How a local Argentine media outlet in the province of Jujuy integrated AI into their newsroom workflows to boost reach, innovation and sustainability > Read this case study |
| AI | Aftonbladet | Innovating with AI > Read this case study |
| AI | Kölner Stadt-Anzeiger Medien | Bringing AI to a 400 year old media group > Read this case study |
| AI | DIE PRESSE | AI and reader revenue > Read this case study |
| AI | Nursing Times | Creating premium experiences with AI (on-site search with AI) > Read this case study |
| AI | Newslaundry | Ask Birubala: Inside Newslaundry’s AI tool that frees up time and unlocks team growth > Read this case study |
| AI | The Washington Post | How they built “Ask The Post AI” > Read this case study |
| AI | CT Insider | Launching an audio briefing with AI > Read this case study |
| AI | Financial Times | Smarter discussion points thanks to AI-generated talking points at FT > Read this case study |
| AI | NG Digital | 80% of the homepage is now personalized and it’s changed everything > Read this case study |
| Audio & Video | De Correspondent | The move to paid podcasts, integrated with Spotify > Read this case study |
| Audio & Video | Le Monde | How Le Monde uses a synthetic voice to better engage audiences > Read this case study |
| Audio & Video | BFM | Building a mobile-first vertical video format in-house > Read this case study |
| UX | Politico | Revamping Politico.eu website > Read this case study |
| UX | Le Parisien | Le Parisien’s new homepage: optimizing editorial and conversion simultaneously > Read this case study |
| Apps | Le Monde | New mobile app to combat news avoidance and fatigue > Read this case study |
| Apps | The Atlantic | Bringing more value to readers and subscribers through the app > Read this case study |
| Apps | Financial Times | Lessons learnt from launching FT Edit > Read this case study |
| Apps | The Guardian | Relaunching the new Guardian app to match changing reader habits > Read this case study |
| Technology | L’Express | Migrating 1.2 million articles to a new CMS > Read this case study |
| Technology | Bonnier | How the customer centre at Bonnier News became a source of insight and the tools we used to achieve this > Read this case study |
| Technology | Le Figaro | How Le Figaro limits subscription password sharing > Read this case study |
This piece has been written by Madeleine White
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
All articles written by Madeleine White