An organized list of every article on The Audiencers that shares a winning strategy or case study from a publisher, ready for when you need inspiration or benchmarks to compare against.
Engagement
DN Media (gamification) -> 64,568 players, with more than half of them being new to DN
The New York Times (gamification) -> Dopamine and the hook model
The New Yorker (gamification) -> Monetizing this important engagement feature
The Independent (recirculation) -> Why this should be a key metric for engagement
Pamplonews (WhatsApp) -> Hyper-local news on WhatsApp
Condé Nast -> Growing the ‘happy middle’ of the audience funnel
Community
Globe and Mail -> Live Q&As with journalists & call-outs for reader-led pieces
DER SPIEGEL -> Turning commenting into a debating feature
The Telegraph and The Times -> Developing a community beyond commenting
Daily Maverick -> Database of contactable readers and their expertise
The Guardian US -> Meeting underrepresented communities where they are
Financial Times, THECITY & Ryan Y. Kellett -> reimagining journalism as a collaborative, community-driven practice
Newsletters
The Washington Post -> 5 low-key ways to increase click-through rates in newsletters
Infobae -> Building a portfolio of 40 newsletters
Morning Brew -> Deep dive into their newsletter success
The Telegraph and The Edinburgh Guardian -> How to make newsletters valuable in a reader revenue model
The GIST -> A newsletter with over 650,000 subscribers
6AM City -> tech stack, audience strategy and unit economics
Reuters -> 5 essentials when A/B testing in your newsletter
Toronto Star, BBC & Reuters -> Newsletters in the fight for sustainability
Wirecutter -> How they shipped a personalized newsletter in 4 weeks
The Economist -> The Substack newsletter experiment
Metrics & data
DER SPIEGEL -> Engagement
Globo -> Engagement
Financial Times -> North Star
News UK -> Building a collaborative data culture
Young audiences
The Wall Street Journal -> How to develop lasting relationships with young readers
Young audiences funnel -> Mastering the Youth-Friendly Engagement Funnel for Media Brands
Valuable Young Audiences report -> A new funnel for younger audiences
Morning Crunch -> Lessons on acquiring and engaging young readers
Les Echos -> The French publisher’s quest to reach new audiences
Mediahuis -> Building a subscription product for young audiences
Support models
The Guardian -> understanding supporter motivations, testing the Epic (the “ask” module at the end of articles) and ways of framing donation vs subscription
La Presse -> Advertising, philanthropy, and user engagement: How the non-profit La Presse generated $13 million net assets in 2023
Registration
Blick.ch -> 600k registrations through hiking, raffles, commenting and more
Radio Canada -> How Meta’s news ban actually led Radio Canada to build a stronger strategy
Bloomberg and Reworld -> Data, subscriptions and LTV thanks to registration
Réussir group -> How registration came to be at the heart of Réussir’s subscription model
OneLog -> A single account across Switzerland
CBC, Graham Media and Toronto Star -> Registration success stories
Digital transformation
Ringier -> The 5 R’s of digital transformation
Clarin -> The 5 secrets behind the most successful Spanish-language subscription
Les Coops d’Info -> From bankruptcy to digital transformation
NZZ -> Bridging newsroom and product with Alban Mazrekaj
Irish News -> How they’ve grown from a strong print legacy
IAMExpat -> Keeping audiences at the core when diversifying revenue
Conversion (paywalls)
ELLE Magazine -> Launching a dynamic paywall whilst reducing impact on ads and traffic
ELLE Magazine 2 -> Contextualized paywalls based on the article subject
Foreign Policy -> Finding the balance between free and premium articles (conversion and engagement)
Jeune Afrique -> Double conversion rates with a dynamic paywall and subscription offers page
FAZ -> How FAZ is working to reach 300,000 digital subscribers by 2025 with dynamic paywall testing
Mediahuis -> Propensity modeling
L’Équipe -> Halving subscriber acquisition costs whilst increasing both attribution and last-click subscriptions
ZEIT ONLINE -> 4 learnings about paywall A/B testing
Subscriptions
Le Monde -> defining subscription pricing
Le Monde (bis)-> Testing and optimizing their subscriptions offers page
Scientific American -> Increasing acquisition with introductory pricing
The Atlantic -> Introducing group subscriptions
Maddyness -> A B2B lifetime offer
The Guardian -> Leveraging new audiences with a 12 for 12 campaign
Membership
Daily Maverick -> Superpower database of contactable member ‘experts’
Daily Maverick (bis) -> Boosting membership conversion with a targeted Q&A mailer
The Kyiv Independent -> 70% of revenues now from reader donation and membership
Condé Nast -> Building membership as a tier above subscriptions, with up to 50x higher LTV
Onboarding
The Economist -> How a print onboarding pack increased new subscriber engagement by 3.5%
The Washington Post -> Unlocking subscriber lifetime value with personalized onboarding
Le Parisien -> Launching a new on-site onboarding journey
Retention
L’Équipe -> Strategies applied to limit churn amongst readers moving from a low-cost trial offer to the regular price
Toronto Star -> Getting subscribers signed up to the newsletter
DER SPIEGEL -> Identifying key engagement drivers to use in onboarding and subscriber engagement strategies
Hearst US -> Understanding subscriber loyalty and churn risk
Nat Geo Kids -> How transparency at cancellation wins beyond save rates
The Telegraph -> Retaining subscribers with a killer mobile app strategy
AI
Financial Times -> AI-powered story finding
Todo Jujuy -> how a local Argentine media outlet in the province of Jujuy integrated AI into their newsroom workflows to boost reach, innovation and sustainability
Aftonbladet -> Innovating with AI
Kölner Stadt-Anzeiger Medien -> Bringing AI to a 400 year old media group
DIE PRESSE -> AI and reader revenue
Nursing Times -> Creating premium experiences with AI (on-site search with AI)
Newslaundry -> Ask Birubala: Inside Newslaundry’s AI tool that frees up time and unlocks team growth
The Washington Post -> How they built “Ask The Post AI”
CT Insider -> Launching an audio briefing with AI
Financial Times -> Smarter discussion points with AI-generated talking points
NG Digital -> 80% of the homepage is now personalized and it’s changed everything
Audio & Video
De Correspondent -> The move to paid podcasts, integrated with Spotify
Le Monde -> How Le Monde uses a synthetic voice to better engage audiences
BFM -> Building a mobile-first vertical video format in-house
UX
Politico -> revamping Politico.eu website
Le Parisien -> Le Parisien’s new homepage: optimizing editorial and conversion simultaneously
Apps
Le Monde -> New mobile app to combat news avoidance and fatigue
The Atlantic -> Bringing more value to readers and subscribers through the app
Financial Times -> Lessons learnt from launching FT Edit
The Guardian -> Relaunching the new Guardian app to match changing reader habits
Technology
L’Express -> Migrating 1.2 million articles to a new CMS
Bonnier -> How the customer centre at Bonnier News became a source of insight and the tools we used to achieve this
Le Figaro -> How Le Figaro limits subscription password sharing
