Contextual paywalls on ELLE.fr increase conversion rates by 20%
How adapting the paywall to a reader's context with Poool has enabled the women's magazine ELLE to boost conversion rates.
ELLE
ELLE’s engagement, conversion & retention strategies analyzed by experts at The Audiencers, the leading community for publishing professionals.
2 posts
5 projects of a PMO at NYT – The Interaction Model
My first project as Program Manager was to review the campaign execution processes to integrate the work of the media team. This was called the "Interaction model". A new term, which has become part of everyday language.