© Illustration by Aurélie Garnier
This article provides recommendations on which steps to include in your onboarding journey to effectively engage and retain subscribers. Scroll to the bottom for benchmarks of on-site onboarding journeys from leading publishing brands (a list we're continuously adding to!)
Increasing retention rates has been a key focus for subscription businesses in recent years, particularly as it’s now widely recognized that retention is more valuable to your business, and less costly, than acquisition.
