A/B testing is essential to being successful in the subscription business. Whether Spotify, Netflix, Disney or The New York Times - everything is tested before it is rolled out on…
There are plenty of brilliant articles covering methodologies for launching new products. Even ChatGPT will give you a comprehensive list of the work involved. But not enough is said about the other…
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In The Audiencers' Newsletter #15:…
How Mediahuis implemented a propensity model to better convert users into subscribers, reducing manual effort, decreasing time-to-success and continuously optimizing performance
Gain or loss? To succeed with a subscription product, understand what users want to achieve and choose the right message. A new research paper applies behavioral economics to news subscriptions.
Make your research process more efficient, unlock collect valuable data-points, and inform multiple products through this decision-first research approach
