Registration | The Audiencers

Data, subscription and LTV: how Bloomberg and Reworld media are maximizing on the value of registration

Insights on data, subscription and LTV from The Audiencers’ Festival New York

07

Mar 2024

How registration has become the cornerstone of Réussir group’s subscription strategy

Réussir is a B2B press group whose business model, like so many others, was traditionally based on print advertising. Of course, digital ambitions began to emerge in the early 2000s,…

ByMarion Wyss

29

Jan 2024

Registration wall: benchmarking publishers’ account creation journey

We're all aware by now of the value of registration for collecting first-party data, boosting engagement and personalizing the user experience, not to mention supporting both ad and subscription revenue…

27

Nov 2023

Keep calm, carry on, and launch a registration wall

Finding the best paywall strategy for your titles is no mean feat. At Alternatives Economiques, we've worked towards a model similar to that of the New York Times: based on…

ByFrédéric Desiles

08

Nov 2023

How DN leveraged gamification to attract a younger audience, and got almost 35,000 new registered users

“Maybe young readers won’t subscribe now, but by building engagement we’re starting to develop the lifetime value of these readers ready for the future, when they might be ready to…

ByAlex Lehner

24

Oct 2023

The Washington Post’s attention to detail: 12 things you can learn from their strategy

Nearly 150 years after it first launched as a news publication, The Washington Post is one of the top news brands in the world. And, since its sale to Jeff…

ByLennart Schneider

20

Sep 2023

Decisions

The 5 Rs of digital transformation: how Ringier is shaping the long-term success of its media titles

Relevance, Reputation, Reach, Revenue and Resilience – the KPIs that are leading Ringier titles to a sustainable digital future

04

Sep 2023

Benchmarking digital publisher’s paywall on app

Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an important role in publisher's digital strategy. However, when it comes to reader…

03

Jul 2023

A single account across Switzerland: how OneLog is changing the registration game for digital publishers and readers

OneLog is the joint login service for the Swiss Digital Alliance – the federation of the largest Swiss media companies and publishing houses. The single login enables publishers to offer…