Réussir is a B2B press group whose business model, like so many others, was traditionally based on print advertising. Of course, digital ambitions began to emerge in the early 2000s,…
We're all aware by now of the value of registration for collecting first-party data, boosting engagement and personalizing the user experience, not to mention supporting both ad and subscription revenue…
Finding the best paywall strategy for your titles is no mean feat. At Alternatives Economiques, we've worked towards a model similar to that of the New York Times: based on…
“Maybe young readers won’t subscribe now, but by building engagement we’re starting to develop the lifetime value of these readers ready for the future, when they might be ready to…
OneLog is the joint login service for the Swiss Digital Alliance – the federation of the largest Swiss media companies and publishing houses. The single login enables publishers to offer…
Practical implementations that move users through the funnel from anonymous, to newsletter subscriber, registered member, and finally to an engaged member who is ready to subscribe.