Lennart Schneider spent more than six years at the weekly newspaper "DIE ZEIT", where, after joining the business development team, he helped set up the "Freunde der ZEIT" (Friends of DIE ZEIT) customer loyalty program for more than 470,000 ZEIT subscribers, among other things. He also helped develop the ZEIT literature community "Was wir lesen" (What we read) with over 130,000 members and produced the podcast "Hinter der Geschichte" (Behind the story). Since last year, he has been self-employed and advises companies on how to gain and retain subscribers, develop newsletters and build communities.