07 Sep 2023 Decisions 3 clicks to cancel: the new legislations that are forcing publishers to rethink their subscriber unsubscription journey French regulators have recently announced a new click-to-cancel law – what does this mean for publishers?
31 Aug 2023 Decisions Why news subscriptions feel like a burden to young people Why young people don’t pay for subscription-based news
27 Jul 2023 Operations How La langue française increased registered user acquisition by 450% thanks to a “bittersweet” strategy Inspired by Semafor and The New York Times, this French publisher has put email collection and registration at the forefront of their strategy
24 Jul 2023 Inspirations 4 things to learn from Fortune: diverse teams, bridge roles, economic metrics & paywalls that adapt to the reader Chief Customer Officer Selma Stern shares her thoughts on the subscription business at Fortune Media
18 Jul 2023 Inspirations Unlocking Customer Lifetime Value: The Power of Personalized Subscriber Onboarding at The Washington Post Higher engagement, retention rates, and an enhanced customer lifetime value (CLV)… how The Washington Post is onboarding their subscribers
07 Jun 2023 Operations How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates Discover how ELLE Magazine are successfully converting readers into subscribers
31 May 2023 Decisions What explains subscription conversion success? A new formula and study seeks to find an answer Does the paywall model impact conversion success? A study and a new formula for evaluating subscription success aims to answer this question
16 May 2023 Operations The Right Message: Subscriptions, Paywalls and Prospect Theory Gain or loss? To succeed with a subscription product, understand what users want to achieve and choose the right message. A new research paper applies behavioral economics to news subscriptions.
10 May 2023 Decisions No data? No AI. The importance of registering readers before even considering subscription propensity modeling… AI brings about a world of opportunities, but intelligence needs fuel. Namely, data.
01 May 2023 Decisions Publishers, let’s stop talking about advertising vs subscription, sustainability means advertising AND subscription Registration is a valuable strategy for diversification, combining subscription and advertising revenue models
