Subscription Archives | The Audiencers

16

Transformation is a process, not a state, developing multiple revenue pillars, and other lessons to learn from Süddeutsche Zeitung’s subscription model

13

Mar 2023

Operations

The Conversion Funnel Benchmark Report: compare your performance to 85 digital publishing brands

How do your paywall KPIs compare to others in the market? Where in the funnel do you need to optimize performance? Poool’s benchmark report reveals all.

13

Feb 2023

Operations

5 simple hacks for publishers to increase paywall conversion rates from Poool’s CEO, Maxime Moné

Chez Poool, on a plein de hacks tout bêtes qui permettent de gagner des points de conversion sur son paywall vraiment facilement. Je vous partage ici 5 cas d’usage basiques…

06

Feb 2023

Decisions

Benchmarking Digital Subscriptions: An improved framework based on subscriptions per 1,000 visits

Markus Schöburl presents how digital reach and number of visits can be combined to better benchmark the success of digital publishers’ subscription mode

24

Jan 2023

Decisions

Ask the experts: how can you make newsletters valuable in a reader revenue model?

Newsletter best practices from industry experts to ensure your newsletter supports your reader revenue strategy

17

Jan 2023

Inspirations

7 lessons for publishers from 7 different subscription businesses

Learn from other subscription businesses to increase engagement, conversion and retention

20

Dec 2022

Operations

Publishers: 10 ways to combat subscription churn

Retention is at least as important (if not more) than acquisition – so how do you increase subscriber retention rate?

15

Dec 2022

Operations

Takeaways from INMA’s town hall, the world’s largest annual event covering news media subscriptions

From FT Strategies’ advice for setting up an effective framework for a subscription model, to case studies about experimentations from the Irish Times and audience diversification at the Hamburger Tageblatt,…

06

Dec 2022

Decisions

“Subscription growth continues, but there’s a realization that readers need to see value” insights from Media Moments 2022

2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve.

29

Nov 2022

Inspirations

Constantly evolving product offerings with A/B testing at Netflix

Lessons from how the highest-earning media service provider continuously evolves their offerings and quality of experience through A/B testing