This is a recap from The Audiencers' workshop in London in June 2024.
An INMA benchmark report recently suggested that publishers should convert readers into subscribers quickly, then put in the…
The goal during the unsubscription/cancellation journey is to both retain the subscriber whilst not harming potential future re-subscriptions or referrals.
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Increasing retention rates has been a key focus for subscription businesses in recent years, particularly as it's now widely recognized that retention is more valuable to your business, and less…
Making your paywall dynamic means being audience-first, adapting the conversion experience to a user's profile or context thanks to audience segmentation. It's the most effective strategy to optimize conversion rates.…
Although there is of course a lot to master when launching your digital subscription model, these are our top 5 in terms of the paywall journey itself. Below,…
First things first, build or buy?
Don't build your own; it's not worth it because you're not in the software business.
This is proven by the separation of…