Audiencers is the media and community for publishing professionals building reader revenue. We help you make better decisions on engaging, converting and retaining your audiences, so that after every visit you know exactly what to do next: for your next project, your next board meeting, or simply to do your job better.
More than 15,000 media professionals are part of the Audiencers community today.
What you’ll find here
Everything we publish covers audience engagement, conversion and retention, and sits in one of three sections:
- Decisions: strategic choices and direction. What to prioritise, what to bet on, what to avoid
- Operations: the how. Concrete processes, workflows and tactics, written by the people who ran them
- Inspirations: we do the benchmarking so you don’t have to. Collections of good ideas, ready for your next team meeting
Alongside the articles, you’ll find:
- Benchmarks of the key steps in the reader journey, from newsletter sign-ups, registration walls and paywalls to offer pages, onboarding and cancellation. In total, Audiencers has analysed more than 1,000 publishers
- Directories of consultants and of the tech stack publishers use
- Our newsletter, every two weeks, with the best of what we’ve published and read
- The Audiencers’ Festivals, where the community meets in person to share what’s working
- Our WhatsApp community, including a group sharing job offers in reader revenue
Written by practitioners, for practitioners
Most of what you read on Audiencers comes from the people doing the work: subscription, product, marketing, data and editorial teams at publishers around the world, plus the experts who work alongside them. We ask our contributors for one thing above all: be useful. Concrete examples, real processes, honest lessons, including what didn’t work. No product pitches.
Want to write for Audiencers? Get in touch at Madeleine ([email protected]) with your idea. Don’t underestimate what you know: something you do every day might be exactly what a publisher on the other side of the world needs.
Free, or the whole library
Create a free account and you get every article published in the last two weeks, plus the newsletter.
Subscribe and you unlock the whole library, hundreds of case studies, guides and benchmarks on building a reader revenue model, plus access to the Audiencers’ Festivals. Teams of 10 or more get a discounted company plan.
Already a Poool client? Audiencers is included in your Poool licence: all our premium content, our events and the community.
Who’s behind Audiencers
Audiencers was launched in October 2022 by Poool. The idea was simple: publishers learn best from each other, but the best examples were scattered across conference talks, LinkedIn posts and private conversations. So we started collecting them, and sharing them.
Poool is the agentic subscription growth platform that combines technology and expertise to build the best-performing paywall and reader journey for your audience in minutes. In short: other tools build what you ask for, Poool builds what works.
That’s where Audiencers comes in. Every paywall, offer page, newsletter sign-up, onboarding or cancellation flow built with Poool starts from what already works, based on 10 years of experience with 250+ publishers and Audiencers’ analysis of 1,000+ more. In other words, what we learn and publish here doesn’t just stay on the page: it’s built into Poool and its MCP, which lets publishers build their reader journeys from their own AI assistant.
And yes, we use it ourselves. Every reader journey on Audiencers is built with Poool: the registration wall, the paywall, the login wall, onboarding and landing pages.
You can find out more about Poool and book a demo here. The MCP and full access to Audiencers is included in every licence.
Got a comment, question or fancy getting involved in what we do?
Get in touch with Madeleine, co-founder & author of the newsletter, at [email protected].