About The Audiencers
The Audiencers is a B2B publication by Poool, The Membership and Subscription Suite, a simple, all-in-one platform for digital content producers to convert, manage and retain their members and subscribers.
The Audiencers’ mission:
To support publishing and brand publishing professionals in making better decisions when it comes to engaging, converting and retaining their audiences.
Our goal is to be your go-to reference for becoming better at your job. After each visit to our site, we hope that you leave knowing exactly what you need to do to solve your current challenges, impress your boss and achieve your business goals. You’ll be inspired by our benchmarks, informed by our content for easier decision-making and learn from some of the best in the business thanks to our contributors.
Behind The Audiencers, the Poool team. In particular:
Digital publishing professional since 2006, Marion started by working for pure-player press before larger national titles in France including ELLE Magazine, L’OBS and Challenges where she was Chief Digital Officer until 2017. Following this, Marion founded Underlines, a consultancy agency for digital publishers, later working more closely with Poool who acquired the company in 2021. Since then, she has taken the role of Chief Marketing Officer and associate at Poool, also lecturing on reader revenue models for publishers at various journalism schools in France and Switzerland.
Madeleine has been part of Poool since 2019, firstly as a French to English translator before taking the role of Content Marketing Manager in 2021 where she’s developed a deep understanding of the digital publishing industry – you could say that the Poool blog was her baby that has now grown up to become The Audiencers. Guardian of the English side of the company, she co-pilots the publication alongside Marion.
Laure first worked with Poool as a translator in 2020. After completing a masters in international relations, she turned towards communication and press relations, rejoining Poool in 2022 to take on the role of bilingual content producer (French and English).
Previously working at Papernest, Pierre has worked with Poool since 2020 when his year-long travel plans fell under (you can guess why). As our growth marketer, Pierre is known to sit at his computer in silence for a few days before emerging and telling us that “it’s sorted, it works perfectly now”.
Given that Ugo would never write a bio himself, we can resume by saying that nothing at Poool would exist without him. Including this media. And especially our products. In short, he’s our CTO.
The one to suggest we launch a media, Maxime is our beloved CEO at Poool, the company that he co-founded alongside Gabriel Grandidier, Alexandre Santini and Ugo (yes, the very same).
…as well as the entire Poool team that work relentlessly each day to develop strategies, intelligence and tools around audience engagement, conversion and retention: Nicolas Auger, Flore Bayle, Morgan Berger, Maxime da Silva, Simon Deflesschouwer, Caroline Douet, Guillaume Lecuyer, Tyler Escolano, Mehdi Ezzahi, Jimena Llamas, Mike Mendes, Julie Murté, Emile Netter, Yannis Pagès, Ludivine Paquet, Eric Raden, Anthony Ribeiro, Pauline Ruiz, Manola Peroy, Adem Duran, Emma Rousseau and all those to join us in the future (find our job offers here).
T.A. friends that we’d like to thank
Quentin Franque, for his help and advice in turning our idea into a reality. Quentin lectures on digital transformation in the media industry at Sciences Po (Paris) as well as taking the role of Head of Marketing and Communications at the marketing agency, Intuiti, where he manages their brand publication, Decriiipt, and podcast, Flashback.
Aurélie Garnier, our wonderful illustrator. Her artistic talent with a digital brush has transformed The Audiencers’ content and we’re very thankful for that. But not just ours: Aurélie has also collaborated with other publishers, including Les Jours. You can find her full portfolio here.
Antoine Rodeghiero, French Creative Director based in New York, for his graphic design work on The Audiencers’ brand. Antoine works with companies of all shapes and sizes to develop their graphic identity. You can contact him via Linkedin here.
Jean-François Fogel, journalist, consultant and professeur at Sciences Po, Paris, for his valuable time, attention and advice whilst developing this media.
Jeremy Walters, Editor-in-Chief at What’s New In Publishing, for his continuous support and belief in our work, long before The Audiencers existed
A collection of publishing and brand publishing professionals contribute to The Audiencers, helping us in our mission of providing you with the concrete information needed to do your job better and support the growth of the industry as a whole.
Thank you in particular to those who believed in us from the start, before even seeing a single page of our media:
- Edouard Andrieu, Head of Product, Contexte
- Quentin Franque, Head of Marketing & Communications, Intuiti
- Daniel Goncalves, Senior Digital Analyst, Les Echos
- Eric Le Braz, independent Editorial Consultant
- Elodie Mandel, Head of Pôles Femmes, Unify
- Ada Mercier, Head of Journal des Femmes, CCM Benchmark / Le Figaro
- Hicham Mernit, Founder of Algorytme
- Sacha Morard, CTO, Le Monde
- Benoît Raphaël, Co-founder, Flint Robot
Your confidence in our work is hugely valued.
Contributors have free reign to share their experience and expertise through content. The one rule: be useful to our readers with concrete, real-life and practical examples.
Interested in writing for The Audiencers? We’d love to hear from you! Just drop us a note at [email protected]
For over 6 years, Poool has supported digital publishers with The Membership & Subscription Suite, a simple, all-in-one platform made up of 4 products to convert, manage and retain members and subscribers in complete autonomy from tech.
The Membership & Subscription Suite is made up of 4 complementary products:
- Access: The Audience Conversion Platform to turn anonymous users into consented leads, members and subscribers via paywalls, registration walls and cookie walls. On the market since 2016
- Connect: Connect is a SSO and membership management solution for publishers to build a community of registered users. Launched June 2022.
- Subscribe: Subscribe is a low-code subscription management platform that allows publishers to create offers, build landing pages, configure forms, payment and additional steps as well as manage their subscribers, all without the need for tech support. Launched June 2022.
- Engage: Engage provides a collection of on- and off-site widgets to engage members and subscribers (anti-churn actions), giving marketing teams complete autonomy in their retention strategies. Launching December 2022.
Poool also publishes content on its blog, that you can find at blog.poool.tech.