Designing a more accurate subscription funnel for news media
Lennart maps the different stages a subscriber can move through over the course of their lifecycle in a revised funnel
Knowing the value of our users: Ringier combines revenue from readers and advertising to calculate holistic Customer Lifetime Value
For the first time, Ringier has the hard data to prove that investing heavily in deep, direct user relationships is entirely worth the effort.
Amedia ignored older subscribers to attract younger ones
An editorial team becomes an expert in satisfying the audience that shapes its metrics. Amedia understood this.
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Profitable by 2026: the business logic behind Le Monde in English
The Director of Diversification at Le Monde shares how far Le Monde in English has come and why it's not as simple as 'just' translating.
