Operations
Meta’s news ban on Canada – a chance to strengthen Radio-Canada
Written by Christophe Cluzel and Catherine Léger from Radio-Canada. Christophe, Radio-Canada's Senior Director of Marketing Strategies, guides the teams in acquiring and retaining audiences, while Catherine, Senior Head of Digital…
What is a dynamic paywall?
If you're in the media business, likelihood is you already know what a paywall is. It blocks content and asks a reader to pay to subscribe in order to gain…
State of the mobile publishing market report 2024
Media businesses are facing their most difficult moment ever, Politico and Axios co-founder Jim VanderHei recently said as he ticked off challenges in audience acquisition and monetization. To compete, publishers…
L’Équipe: limiting churn when increasing the price from a highly discounted subscription offer
Romain Lhote, CMO of L’Équipe, spoke at The Audiencers’ Festival about their retention strategy whilst increasing their subscription offer price.
Developing community beyond commenting, with The Telegraph and The Times
Reader-led journalism, live Q&As, polls… how British publishers are developing subscriber engagement through community
Stand out with an onboarding pack: How The Economist increased new subscriber engagement by 3.5%
The context
Educating subscribers about their entitlements is critical for successful onboarding. One effective method is to send subscribers a targeted email welcome series. However, inboxes are becoming more crowded…
Understanding subscriber loyalty and churn risk: inside Hearst US’ innovative scoring system
Discover how Hearst US revolutionized customer engagement with a groundbreaking 75-variable subscriber scoring system.
Registration
Publishers, let’s stop talking about advertising vs subscription, sustainability means advertising AND subscription
Registration is a valuable strategy for diversification, combining subscription and advertising revenue models
Inspiration from publishers around the world
How Le Figaro limits password sharing amongst subscribers
Like most of the major platforms employing subscription models, Le Figaro has now developed a technology to block simultaneous sessions - two users accessing premium content under a single login.…
Comments, raffles & hiking: how Blick.ch has acquired over 600k registered users
How the Swiss publisher has increased registration through a variety of acquisition channels to collect first-party data and increase engagement
Conversion
How to dynamic paywall (it’s a lot more simple than you think)
Examples from successful publishers putting dynamic paywalls to use in better converting readers into subscribers
Elections, Euros, Olympics: engaging and converting audiences during big events
Community building, dedicated value propositions, promotional subscription offers… how are publishers increasing reader revenue during big events?
Increasing acquisition with introductory offers: a look behind Scientific American’s subscription growth
76% of consumers say they’re more likely to subscribe if a free trial is offered. Over the past 2-3 years, news media subscription leaders like the NYT and Die Zeit…
Bridge roles in practice: the models, strategies and structures for success
Our first panel session of The Audiencers’ Festival didn’t disappoint! Here’s our key takeaways on bridge roles
Publishers, let’s stop talking about advertising vs subscription, sustainability means advertising AND subscription
Registration is a valuable strategy for diversification, combining subscription and advertising revenue models
Subscription
How to reduce the risks of launching a subscription strategy
How can you launch a subscription strategy without putting your traffic, SEO, advertising revenue and your reader’s view at risk?
Paywall visibility rate: the essential KPI you should be tracking in your subscription strategy
Tracking and optimizing both premium content visibility and paywall visibility rate will help move users through the funnel towards subscribing in the future.
Subscription Conversions: Finding the balance between frustration and engagement
Too much frustration and a user leaves your site to find content elsewhere. Leave too much content open and you may well increase engagement but this won’t increase your revenues. So…
Retention
News media: determining the optimal price for your subscription product
Pricing is a key lever for revenue and profitability growth for news media, and so an essential strategy to master.
Understanding subscriber loyalty and churn risk: inside Hearst US’ innovative scoring system
Discover how Hearst US revolutionized customer engagement with a groundbreaking 75-variable subscriber scoring system.
