Leveraging new audiences with The Guardian’s 12for12 campaign
Craig Law, Product Marketing Manager at The Guardian, spoke at ACE's Subscriptions Seminar this November about the British publisher's "12for12", Guardian Weekly, campaign. The project…
Overheard this week
"Maybe young readers won’t subscribe now, but by building engagement we’re starting to develop the lifetime value of these readers ready for the future, when they might be ready to subscribe"
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Khalil A. Cassimally
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Lennart Schneider
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