100k downloads later — 8 things I learnt from launching FT Edit
There are plenty of brilliant articles covering methodologies for launching new products. Even ChatGPT will give you a comprehensive list of the work involved. But not enough…
Overheard this week
"We have to be where the audience is and communicate to the audience in a way that is native and authentic to them. [Social Media] is where we find new audiences and connect with new communities. It’s where we build brands, and it’s obviously very much where we monetize."

Tim Pearson
CRO at LADbible Group
Our top picksBe in the know
Let’s deep dive into The GIST, a newsletter with over 650,000 subscribers
A newsletter-centric model, tailored insights, personalization & strong branding has helped The Gist gain over 650,000 newsletter subscribers
Hyper-local news, via WhatsApp… The success of Pamplonews in Spain
Shifting from passive news consumption to an interactive and personalized experience is what this publication, exclusively on WhatsApp, is all about
Why news subscriptions feel like a burden to young people
Why young people don’t pay for subscription-based news
Dive deeper
Meet some of our expert guests

Khalil A. Cassimally
Head of Audience Insights at The Conversation

Andy Griffiths
Consultant specialized in newsletters

Mark Stenberg
Senior Media Reporter at Adweek

Lennart Schneider
6 years at DIE ZEIT, now consultant for publishers

Lars K. Jensen
Audience, data & journalism at Berlingske Media
Our newsletter
From professionals, to professionals.