Operations
Double conversion rate: how Jeune Afrique’s dynamic model better acquires subscribers
Jeune Afrique’s dynamic paywall and subscription offers page adapts to user engagement & location, significantly increasing conversion rates.
Enhancing audience engagement with data-driven decision-making: a practical guide
In today’s digital landscape, engaging audiences has become more complex than ever. As consumer behavior continues to evolve, professionals in digital publishing must leverage data to drive their strategies. This…
How to leverage customer data to identify & act on drivers of churn
This article is from Tom Burrell’s, Retention Blueprint Newsletter. Transform your retention impact in just five minutes per week. Written specifically for Subscription businesses, 'The Retention Blueprint' is a free,…
Audience Research: identifying Key Engagement Drivers at DER SPIEGEL
This article was co-authored by Alexander Held, Senior Data Scientist, and Angelika Zajac, qualitative researcher in the audience research department, at DER SPIEGEL.
In the subscription industry, keeping customers…
How to analyze your subscription data
Today it's all about data. I probably don't need to explain to you how important it is for subscription success, but data is often still a specialist topic that many people…
Meta’s news ban on Canada – a chance to strengthen Radio-Canada
Written by Christophe Cluzel and Catherine Léger from Radio-Canada. Christophe, Radio-Canada's Senior Director of Marketing Strategies, guides the teams in acquiring and retaining audiences, while Catherine, Senior Head of Digital…
What is a dynamic paywall?
If you're in the media business, likelihood is you already know what a paywall is. It blocks content and asks a reader to pay to subscribe in order to gain…
From The Audiencers' Collections
Moments of truth: retention essentials for publishers
This is an extract of an article published in Tom Burrell’s Retention Blueprint Newsletter. The Retention Blueprint' is a free, retention-focused digest delivered straight to your inbox every Friday, providing…
5 essentials to launch a subscription model risk-free
Although there is of course a lot to master when launching your digital subscription model, these are our top 5 in terms of the paywall journey itself. Below,…
Publisher onboarding journeys: benchmarking and best practices
Increasing retention rates has been a key focus for subscription businesses in recent years, particularly as it's now widely recognized that retention is more valuable to your business, and less…
The publisher’s practical guide to success with gamification
8 essentials for success in gamification, how to use this format to increase revenue, tying content to games and marketing games.
The Audiencers’ Festival Madrid presentation slides
At The Audiencers' Festival Madrid, our first event in Spanish, we heard from the top publishers in the country on how they're engaging, converting and retaining digital audiences, plus an…
The conversion funnel framework, explained
This article works through Poool's Conversion Funnel Framework, a set of KPIs that publishers can track in their Dashboard and use to optimize conversion rates. Each quarter, the Poool team…
Inspiration from publishers around the world
The Wall Street Journal: how to develop long term relationships with young audiences
The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals to discuss everything from audience research to newsletters, engaging young audiences and…
How we introduced group subscriptions to The Atlantic
From the early days of market research homing in on a target audience to finding ways to incorporate user feedback throughout the development cycle, the goal was “seamless.”
For years, The Atlantic has…
The Atlantic: bringing more value to readers and subscribers through our mobile app
"Our products are better when informed by the people who use them"
The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals…
A Spirit of Generosity: How The Atlantic team collaborates to launch features like article gifting
How we launched our article-gifting feature for digital subscribers, with successful cross-functional collaboration throughout the process.
Conversion
4 things to learn from Babbel’s e-learning subscription success
Humans and machines should work hand-in-hand, personalization is good but individualization is better, and other lessons to learn from Babbel’s subscription
5 simple hacks for publishers to increase paywall conversion rates from Poool’s CEO, Maxime Moné
Increase conversion rates in no time with these 5 simple hacks, effective for all types of paywalls
Increase conversion rates: how to get started with a dynamic paywall
Be audience-first with your reader revenue model by adapting the paywall and experience to a user’s profile and context
Value proposition examples from successful publishers
Better define your value proposition after being inspired by these successful publishers
Media Time: the ultimate engagement metric for subscription publishers
Organized by German press agency dpa and consultancy firm Highberg, the DRIVE (Digital Revenue Initiative) project was launched in 2020 to support publishers in digital transformation with reader revenue models…
Subscription
How to reduce the risks of launching a subscription strategy
How can you launch a subscription strategy without putting your traffic, SEO, advertising revenue and your reader’s view at risk?
Paywall visibility rate: the essential KPI you should be tracking in your subscription strategy
Tracking and optimizing both premium content visibility and paywall visibility rate will help move users through the funnel towards subscribing in the future.
Subscription Conversions: Finding the balance between frustration and engagement
Too much frustration and a user leaves your site to find content elsewhere. Leave too much content open and you may well increase engagement but this won’t increase your revenues. So…
Retention
Subscriber (re)engagement strategies from L’Équipe and Les Echos-Le Parisien
L’Équipe and Les Echos-Le Parisien share retention and re-subscription strategies in 4 steps at The Audiencers’ Festival Paris 2024.
The loyalty flywheel: increasing customer loyalty and ARPU with a new sales perspective (and not only for publishers)
Increase ARPU and customer loyalty by expanding your product range
Retention-minded acquisition: workshop recap
This is a recap from The Audiencers' workshop in London in June 2024.
An INMA benchmark report recently suggested that publishers should convert readers into subscribers quickly, then put in the…
How to turn passive followers into active community members
Having social followers isn’t the same as a community. Neither is having a large audience. So, what can you do to go from a passive following to an active, engaged…
How we measure audience engagement at DER SPIEGEL
By focusing on delivering a meaningful and relevant experience to our readers, DER SPIEGEL has built a loyal and engaged community of subscribers who actively seek out our brand and…
