Lessons from how the highest-earning media service provider continuously evolves their offerings and quality of experience through A/B testing
Overheard this week
“I don’t think it’s paywalls vs advertising. I think it’s paywalls and advertising - both are an outcome of customer engagement and if we do not engage our customers then we cannot hope for any revenue and the models will never work”
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More data has been created in the last 2 years than in the entire history of humanity, but most analysts don’t know how to turn this data into insights
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