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""Remain curious and understand what success means to your colleagues. Talk with them as they were your users, find out what motivates them etc."

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News media: determining the optimal price for your subscription product

Pricing is a key lever for revenue and profitability growth for news media, and so an essential strategy to master.

A whistle stop tour of the wondrous world of Lifetime Value

LTV helps companies understand the medium and long-term effects of their actions, and steer their digital subscription business model.

Pins, commenting and seamless login: Graham media, CBC and Toronto Star share registration success stories

The Audiencers’ Festival Toronto was one to remember - held in the legendary El Mocambo, where the likes of The Rolling Stones and Billy Idol have performed, the energy from…

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The Audiencers' Festival New York

How Reuters and The New York Times use newsletters to drive loyalty, subscriptions, and revenue

Newsletters continue to be a valuable tool for cutting through the noise of shared online spaces and engaging audiences in direct and meaningful ways. To learn from a couple of…

Lennart’s road trip: 6 learnings from German subscription businesses

Figma, ZEIT, Babbel, Table.Briefings, Fortune and The Pioneer... The Subscribe Now tour, in partnership with Deutsche Fachpresse this March, meant visiting a variety of international subscription businesses around Berlin, learning…

Don’t feel like subscribing? 12 examples of alternatives to increase ARPU

I'm guessing that you're a fan of subscriptions, otherwise you're in the wrong place. But, unfortunately, not all of our users and readers are as enthusiastic about this model. Some are…

Advertising, philanthropy, and user engagement: How the non-profit La Presse generated $13 million net assets in 2023

Montreal-based La Presse is a unique news organization. Long-time property of the Desmarais family, the legacy daily, which famously ditched its print edition for an iPad-only app in 2015, became…