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Overheard this week

"Adding a notification bell and email to the comments feature has increased the volume of comments by 60%, the no. of comments per article by 21% and time spent in comment section by 51%."
Toronto Star (Canada)

Not-to-miss

The Audiencers' Festival New York

How Reuters and The New York Times use newsletters to drive loyalty, subscriptions, and revenue

Newsletters continue to be a valuable tool for cutting through the noise of shared online spaces and engaging audiences in direct and meaningful ways. To learn from a couple of…

Lennart’s road trip: 6 learnings from German subscription businesses

Figma, ZEIT, Babbel, Table.Briefings, Fortune and The Pioneer... The Subscribe Now tour, in partnership with Deutsche Fachpresse this March, meant visiting a variety of international subscription businesses around Berlin, learning…

Optimizing News Production and Distribution: 4 CMSes for Modern Media Organizations

2023 was a terrible year... The media industry faces significant challenges as Google begins phasing out third-party cookies in Chrome browsers, worsening the existing “addressability crisis” for news publishers. There…

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o globo

How Brazil’s Globo measures audience engagement across its portfolio

The context of Grupo Globo Established in 1965, Globo has risen to become one of the most influential media and technology organizations in Brazil. It operates across various sectors, such…
politico redesign

Product management: How POLITICO.eu revamped its website… in less than 3 months

POLITICO Europe is the European edition of the Axel Springer-owned news organization POLITICO, reporting on politics and policy in Europe and beyond. After only 3 months of work, their team…

How we introduced group subscriptions to The Atlantic

From the early days of market research homing in on a target audience to finding ways to incorporate user feedback throughout the development cycle, the goal was “seamless.” For years, The Atlantic has…

8 tips for acing your subscription pricing strategy

Price is the biggest lever for any subscription company, but most companies don't have a pricing strategy... At least that's what Florian Bauer says who, with his consulting company Vocatus,…