News media: determining the optimal price for your subscription product
Pricing is a key lever for revenue and profitability growth for news media, and so an essential strategy to master.
Overheard this week
"Adding a notification bell and email to the comments feature has increased the volume of comments by 60%, the no. of comments per article by 21% and time spent in comment section by 51%."
Toronto Star (Canada)
Not-to-miss
Lennart’s road trip: 6 learnings from German subscription businesses
Figma, ZEIT, Babbel, Table.Briefings, Fortune and The Pioneer... The Subscribe Now tour, in partnership with Deutsche Fachpresse this March, meant visiting a variety of international subscription businesses around Berlin, learning…
Optimizing News Production and Distribution: 4 CMSes for Modern Media Organizations
2023 was a terrible year...
The media industry faces significant challenges as Google begins phasing out third-party cookies in Chrome browsers, worsening the existing “addressability crisis” for news publishers.
There…
Don’t feel like subscribing? 12 examples of alternatives to increase ARPU
I'm guessing that you're a fan of subscriptions, otherwise you're in the wrong place. But, unfortunately, not all of our users and readers are as enthusiastic about this model. Some are…
Dive deeper
Product management: How POLITICO.eu revamped its website… in less than 3 months
POLITICO Europe is the European edition of the Axel Springer-owned news organization POLITICO, reporting on politics and policy in Europe and beyond. After only 3 months of work, their team…
How we introduced group subscriptions to The Atlantic
From the early days of market research homing in on a target audience to finding ways to incorporate user feedback throughout the development cycle, the goal was “seamless.”
For years, The Atlantic has…
8 tips for acing your subscription pricing strategy
Price is the biggest lever for any subscription company, but most companies don't have a pricing strategy... At least that's what Florian Bauer says who, with his consulting company Vocatus,…
Study by Paris’ Science Po reveals top tech solutions used by French publishers
Despite the difficulty in selecting the right solutions and its importance for a successful digital strategy, surprisingly few publishers share their choice of tech stack with others on the market.…
Our newsletter
From professionals, to professionals.