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Overheard this week

"Subscribers who receive at least one of the subscriber-only newsletters in the portfolio retain better than those with free newsletters"

Our top picksBe in the know

6am city newsletters

In conversation with 6AM City: tech stack, audience strategy and unit economics

Scaling a single newsletter business is hard enough. Delivering a sustainable local news model to 25 US cities and laying the foundations for another 50 takes the challenge to another level. The story…

Ask the experts: what are the most valuable engagement metrics to measure in a subscription model?

We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model

Dive deeper

Meet some of our expert guests

Khalil A. Cassimally
Khalil A. Cassimally

Head of Audience Insights at The Conversation

Andy Griffiths
Andy Griffiths

Consultant specialized in newsletters

Mark Stenberg
Mark Stenberg

Senior Media Reporter at Adweek

Lennart Schneider

6 years at DIE ZEIT, now consultant for publishers

Alastair Lewis

Founder of Quested Consulting