Operations
How to analyze your subscription data
Today it's all about data. I probably don't need to explain to you how important it is for subscription success, but data is often still a specialist topic that many people…
Meta’s news ban on Canada – a chance to strengthen Radio-Canada
Written by Christophe Cluzel and Catherine Léger from Radio-Canada. Christophe, Radio-Canada's Senior Director of Marketing Strategies, guides the teams in acquiring and retaining audiences, while Catherine, Senior Head of Digital…
What is a dynamic paywall?
If you're in the media business, likelihood is you already know what a paywall is. It blocks content and asks a reader to pay to subscribe in order to gain…
State of the mobile publishing market report 2024
Media businesses are facing their most difficult moment ever, Politico and Axios co-founder Jim VanderHei recently said as he ticked off challenges in audience acquisition and monetization. To compete, publishers…
L’Équipe: limiting churn when increasing the price from a highly discounted subscription offer
Romain Lhote, CMO of L’Équipe, spoke at The Audiencers’ Festival about their retention strategy whilst increasing their subscription offer price.
Developing community beyond commenting, with The Telegraph and The Times
Reader-led journalism, live Q&As, polls… how British publishers are developing subscriber engagement through community
Stand out with an onboarding pack: How The Economist increased new subscriber engagement by 3.5%
The context
Educating subscribers about their entitlements is critical for successful onboarding. One effective method is to send subscribers a targeted email welcome series. However, inboxes are becoming more crowded…
Registration
A single account across Switzerland: how OneLog is changing the registration game for digital publishers and readers
OneLog is the joint login service for the Swiss Digital Alliance – the federation of the largest Swiss media companies and publishing houses. The single login enables publishers to offer…
Registration wall: benchmarking publishers’ account creation journey
We're all aware by now of the value of registration for collecting first-party data, boosting engagement and personalizing the user experience, not to mention supporting both ad and subscription revenue…
Building the optimal registration journey
Registration is a valuable model for digital publishers at any level of maturity or revenue model:
…
The 5 Rs of digital transformation: how Ringier is shaping the long-term success of its media titles
Relevance, Reputation, Reach, Revenue and Resilience – the KPIs that are leading Ringier titles to a sustainable digital future
Inspiration from publishers around the world
The Wall Street Journal: how to develop long term relationships with young audiences
The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals to discuss everything from audience research to newsletters, engaging young audiences and…
How we introduced group subscriptions to The Atlantic
From the early days of market research homing in on a target audience to finding ways to incorporate user feedback throughout the development cycle, the goal was “seamless.”
For years, The Atlantic has…
The Atlantic: bringing more value to readers and subscribers through our mobile app
"Our products are better when informed by the people who use them"
The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals…
A Spirit of Generosity: How The Atlantic team collaborates to launch features like article gifting
At The Atlantic, we pride ourselves in fostering an environment that abides by a guiding principle: a spirit of generosity, or, in other words, “a natural disposition in each colleague toward…
Conversion
How Ekstra Bladet increases subscriber acquisition without interfering with ad revenue or compromising on page views
Discover how Denmark’s largest media publishing company are using pop-ups to employ a diversified revenue model
Takeaways from INMA’s town hall, the world’s largest annual event covering news media subscriptions
From FT Strategies’ advice for setting up an effective framework for a subscription model, to case studies about experimentations from the Irish Times and audience diversification at the Hamburger Tageblatt,…
Subscription
How to reduce the risks of launching a subscription strategy
How can you launch a subscription strategy without putting your traffic, SEO, advertising revenue and your reader’s view at risk?
Paywall visibility rate: the essential KPI you should be tracking in your subscription strategy
Tracking and optimizing both premium content visibility and paywall visibility rate will help move users through the funnel towards subscribing in the future.
Subscription Conversions: Finding the balance between frustration and engagement
Too much frustration and a user leaves your site to find content elsewhere. Leave too much content open and you may well increase engagement but this won’t increase your revenues. So…
Retention
How we measure audience engagement at DER SPIEGEL
By focusing on delivering a meaningful and relevant experience to our readers, DER SPIEGEL has built a loyal and engaged community of subscribers who actively seek out our brand and…
NZZ: How do you inspire people in the first 100 days?
100 days. During this time, you have to convince new users that your subscription is worthwhile for them.
One of the latest guests on my Subscribe Now podcast has been…
