Overheard this week
"Testing is really another kind of research. Testing isn’t what you do at the end of a project to prove that you’re brilliant at your job — it’s the beginning of another iterative cycle in your project’s life. Test early and often, and then test again."
Laura Kalbag
Quoted from her book, Accessibility For Everyone
Our top picksBe in the know
Registration walls: how brand publishers are turning content into business
Collect first-party data, develop deeper relationships with users and increase revenue by integrating a registration wall into your brand’s content
The 4 essentials for brands to turn content into business
Engagement, data collecation, personalization & sales activation – the 4 vital strategies to consider for success as a brand publisher
Developing a culture of experimentation at EBRA Media
How does France’s biggest regional newspaper group prioritize testing for continuous optimization?
Dive deeper
Meet some of our expert guests
Khalil A. Cassimally
Head of Audience Insights at The Conversation
Andy Griffiths
Consultant specialized in newsletters
Mark Stenberg
Senior Media Reporter at Adweek
Lennart Schneider
6 years at DIE ZEIT, now consultant for publishers
Alastair Lewis
Founder of Quested Consulting
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