Le Parisien’s new homepage: optimizing editorial and conversion simultaneously
We met with Vincent Briot, Chief Product Officer at Le Parisien, who told us about their homepage optimization project, a page which receives 12 million…
Overheard this week
"Subscribers who receive at least one of the subscriber-only newsletters in the portfolio retain better than those with free newsletters"
Our top picksBe in the know
Migrating 1.2 million articles to Arc XP: a look behind-the-scenes as l’Express changes CMS
How did L’Express switch CMS tools without a trace?
In conversation with 6AM City: tech stack, audience strategy and unit economics
Scaling a single newsletter business is hard enough. Delivering a sustainable local news model to 25 US cities and laying the foundations for another 50 takes the challenge to another level. The story…
Ask the experts: what are the most valuable engagement metrics to measure in a subscription model?
We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model
Dive deeper
Meet some of our expert guests
Khalil A. Cassimally
Head of Audience Insights at The Conversation
Andy Griffiths
Consultant specialized in newsletters
Mark Stenberg
Senior Media Reporter at Adweek
Lennart Schneider
6 years at DIE ZEIT, now consultant for publishers
Alastair Lewis
Founder of Quested Consulting
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