The Audiencers

Clarin AI text to speech

Clarin AI text to speech

Inspirations

How Clarin is Redefining News Consumption with AI-Powered Audio

How Argentina’s largest news media organization embraced the shift in content consumption by integrating AI-powered Text-to-Speech, redefining how their audience interacts with the news

byMatias Battolla

18 April 2025

Contexte revised subscription offers

Contexte revised subscription offers

Inspirations

More clarity, more value: how Contexte overhauled their subscription offer

15 April 2025

Decisions

Data to Decisions: How AI is Transforming Digital Product Management

bySujathullah Panchi

13 April 2025

The ultimate list of reader revenue case studies

The ultimate list of reader revenue case studies

Inspirations

The ultimate case study list to inspire your reader revenue model

byMadeleine White

9 April 2025

User needs boosts engagement

User needs boosts engagement

Operations

How the user needs approach boosts engagement

byStefan ten Teije

3 April 2025

The product guide to turn ideas into action

The product guide to turn ideas into action

Operations

A guide to empowering everyone in media organisations to drive meaningful innovation

byKhalil A. Cassimally

31 March 2025

Inspirations

Testing and optimizing our subscription offers page at Le Monde

10 March 2025

Decisions

Adapting user needs to your audience: what are other publishers doing?

byMadeleine White

5 March 2025

Article gifting at Les Echos-Le Parisien

Article gifting at Les Echos-Le Parisien

Operations

Gifting articles at Les Echos-Le Parisien

Based on a robust technical architecture, designed to ensure security, scalability, & a seamless user experience, we share how article gifting works at Le Parisien.

byGroupe Les Echos-Le Parisien

4 March 2025

North Star metric for publishers

North Star metric for publishers

Decisions

North Stars for publishers and the example of Financial Times

byMadeleine White

27 February 2025

AI guide

AI guide

Operations

Making AI work for you: A practical guide for subscription managers

byRupert Knowles

20 February 2025

Decisions

60% increase in active users over 3 months: the value of push notifications revealed

byKevin Anderson

18 February 2025

Inspirations

Inside The Kyiv Independent’s membership model

byMadeleine White

12 February 2025

Decisions

The four dimensions of personalization

11 February 2025

Operations

The checklist to write engaging polls

5 February 2025

habit forming at freeletics

habit forming at freeletics

Inspirations

How to build habits: eight lessons for publishers from Freeletics

byLennart Schneider

20 January 2025

Top News

Decisions

Defining subscription pricing at Le Monde

byLaura Pironnet

Inspirations

Going further with interactive engagement: introducing the debating feature

byMadeleine White

Operations

Please don’t leave me! Strategies to retain subscribers after a promotional offer

Operations

How AI helped a local newsroom in Argentina boost its reach, innovation and sustainability

byAlvaro Liuzzi

Inspirations

Testing, hard paywalls and editorial buy-in: Foreign Policy’s take on the free vs premium question

byMadeleine White

Inspirations

The 10 commandments of subscriber acquisition and digital reader revenue models

byCyrille Frank

Inspirations

Subscriber (re)engagement strategies from L’Équipe and Les Echos-Le Parisien

byLaura Pironnet

Inspirations

Learning from Membership models: Daily Maverick’s superpower database

byMadeleine White

25 November 2024

Decisions

Planning Your Subscriptions for 2025

bySascha Bossen

19 November 2024

Collections

Getting started with Lifetime Value

13 November 2024

Operations

Double conversion rate: how Jeune Afrique’s dynamic model better acquires subscribers

byMadeleine White

12 November 2024

Operations

Enhancing audience engagement with data-driven decision-making: a practical guide

byOleksandr Sanin

7 November 2024

Decisions

The concept of peak subscriptions is not a problem with readers

byMadeleine White

5 November 2024

Collections

How do you decide which article is free or premium?

In partnership with Atlas, the recurring revenues growth consultancy, The Audiencers recently ran a survey to find out how media companies with a paywall model decide which articles to block…

byMadeleine White

29 October 2024

Collections

The ultimate guide to audience research methods for digital publishers

28 October 2024

Operations

How to leverage customer data to identify & act on drivers of churn

24 October 2024

Operations

Audience Research: identifying Key Engagement Drivers at DER SPIEGEL

byAlexander Held

22 October 2024

Decisions

Engaging Tomorrow: Mastering the Youth-Friendly Engagement Funnel for Media Brands

byYouthquake and stuff

14 October 2024

Collections

The Audiencers’ Festival Madrid presentation slides

byMadeleine White

10 October 2024