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Overheard this week

"We have to be where the audience is and communicate to the audience in a way that is native and authentic to them. [Social Media] is where we find new audiences and connect with new communities. It’s where we build brands, and it’s obviously very much where we monetize."
Tim Pearson
CRO at LADbible Group

Our top picksBe in the know

Dynamic paywall models

How to dynamic paywall (it’s a lot more simple than you think)

Examples from successful publishers putting dynamic paywalls to use in better converting readers into subscribers

Let’s deep dive into The GIST, a newsletter with over 650,000 subscribers

A newsletter-centric model, tailored insights, personalization & strong branding has helped The Gist gain over 650,000 newsletter subscribers

Dive deeper

Meet some of our expert guests

Khalil A. Cassimally
Khalil A. Cassimally

Head of Audience Insights at The Conversation

Andy Griffiths
Andy Griffiths

Consultant specialized in newsletters

Mark Stenberg
Mark Stenberg

Senior Media Reporter at Adweek

Lennart Schneider

6 years at DIE ZEIT, now consultant for publishers

Lars K. Jensen

Audience, data & journalism at Berlingske Media

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