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  • Fewer articles, more value: Le Nouvel Obs’ transformation to reconnect with its readers
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Comment Le Nouvel Obs se transforme Comment Le Nouvel Obs se transforme
  • Inspirations

Fewer articles, more value: Le Nouvel Obs’ transformation to reconnect with its readers

Rather than chasing more content and more clicks, Le Nouvel Obs chose fewer articles, stronger editorial choices, and a renewed focus on reader value
byMarion Wyss
27 May, 2026
Broadsheet subscription Broadsheet subscription
  • Inspirations

From Melbourne to London: how Broadsheet is scaling culture and reader revenue

byMadeleine White
21 May, 2026
The New York Times is becoming subscription infrastructure The New York Times is becoming subscription infrastructure
  • Decisions

The New York Times is becoming subscription infrastructure for other publishers

byJohn Rahim
18 May, 2026
Newsletter open rates Newsletter open rates
  • Decisions

Why I don’t care about your newsletter open rates

byLennart Schneider
13 May, 2026
Poool membership Poool membership
  • Inspirations

Steal this strategy: 4 membership models succeeding for publishers (and how to learn from them)

byMadeleine White
11 May, 2026
Amedia Amedia
  • Decisions

Amedia ignored older subscribers to attract younger ones

byMadeleine White
6 May, 2026
  • Decisions

The reader who left your article early might be your most engaged user

byRegula Marti
4 May, 2026
Retention. The first 100 days are your only window Retention. The first 100 days are your only window
  • Inspirations

The first 100 days: why most of what we call retention is really just micro-conversions (again): episode 5

byMaxime Moné
29 April, 2026
Registration at Radio-Canada Registration at Radio-Canada

Obligatory registration at Radio-Canada: a successful gamble

byAudiencers
Audiencers' Festival Hamburg Audiencers' Festival Hamburg

Mastering audience segmentation with Selma Stern

byMadeleine White
Stern+ rebuilding subscription Stern+ rebuilding subscription

Stern+: How one of Germany’s biggest magazine brands rebuilt a subscription business from scratch

byJohn Rahim
The Times The Times
  • Inspirations

How to use a “Customer Rail” to drive retention and habit formation, just like The Times

byMadeleine White
15 April, 2026
  • Inspirations

The subscription pricing page we’ve all built at least once: episode 4

byMaxime Moné
13 April, 2026
  • Operations

Guide: how to segment audiences for a dynamic paywall

byMadeleine White
8 April, 2026
swissinfo swissinfo
  • Inspirations

Beyond borders and between the lines: How swissinfo.ch engages a global audience in 10 languages

The challenges of adaptation over translation, the role of community engagement across borders, & product-building for different audiences.
byMadeleine White
7 April, 2026
Milenio community Milenio community
  • Inspirations

Owning the community and gamifying loyalty: Inside Milenio’s engagement strategies

byMadeleine White
1 April, 2026
German news trends German news trends
  • Decisions

Navigating subscriptions in Germany: topics, formats and willingness to pay

byPia Carron
30 March, 2026
  • Inspirations

Les Coops de l’information “Pay What You Can” Campaign

byMadeleine White
24 March, 2026
  • Inspirations

Why the best subscription businesses don’t try to sell on day 1: episode 3

byMaxime Moné
19 March, 2026
Audience segmentation Audience segmentation
  • Inspirations

Spektrum’s evolution of audience segmentation and testing

byMadeleine White
19 March, 2026
Mediahuis Mediahuis
  • Decisions

The essential subscription: how Mediahuis is bundling beyond journalism

byJohn Rahim
Hamburg Festival Hamburg Festival
  • Inspirations

The Audiencers’ Festival Hamburg 2026: presentation slides

byMadeleine White
The Kyiv Independent The Kyiv Independent
  • Inspirations

How The Kyiv Independent is growing membership through relationship-building

byMadeleine White
NTM young subscription NTM young subscription
  • Inspirations

Winning the young ones: how NTM grew its under-25 subscriber base by 500%

byMadeleine White
Poool x Darwin Poool x Darwin
  • Decisions

Darwin CX and Poool unite to build end-to-end subscription platform for publishers

Poool is proud to announce a definitive agreement with Darwin CX to provide publishers with a unified, end-to-end subscription platform.
byMadeleine White
4 March, 2026
The Guardian The Guardian
  • Inspirations

Behind The Guardian’s record-breaking US End of Year campaign

byMadeleine White
28 February, 2026
paywalls and SEO in the AI era paywalls and SEO in the AI era
  • Decisions

Paywalls & SEO in the AI era

byMarion Wyss
26 February, 2026
Paywalls - The 6 levels of sophistication we identified Paywalls - The 6 levels of sophistication we identified
  • Operations

What’s free, what’s paid, and why it’s really an engagement trade-off: episode 2

byMaxime Moné
26 February, 2026
Forum communications Forum communications
  • Inspirations

Minor tweaks make all the difference: lessons on breaking the subscription plateau from Forum Communications

byMadeleine White
24 February, 2026
100 subscription businesses 100 subscription businesses
  • Inspirations

100 subscription business, 15 industries, 1 moodboard: episode 1

byMaxime Moné
18 February, 2026
  • Operations

Building resilience with registration

byMadeleine White
le Monde in English le Monde in English
  • Inspirations

Profitable by 2026: the business logic behind Le Monde in English

byDavid Carzon
  • Decisions

Beyond the feed: mastering the 7 modes of next gen news engagement

byMadeleine White
communication communication
  • Operations

Improve how you communicate with colleagues: an AI method tested by researchers

byKhalil A. Cassimally

Top Articles

  • Decisions

The state of play: What WAN-IFRA’s Trends Outlook 2026 says for your subscription model

byMadeleine White
  • Inspirations

Benchmarking donation and support models

byMadeleine White
  • Decisions

The Mill Media’s Simple Bet: Readers Pay for Quality

byJohn Rahim
  • Operations

How to build a referral program that drives subscription growth

byLennart Schneider
  • Inspirations

Benchmark ideas to increase newsletter subscribers

byMadeleine White
  • Inspirations

Subscription offer page benchmarks

byMadeleine White
  • Inspirations

Subscriber cancellation journey benchmarks

byMadeleine White
  • Inspirations

Subscriber onboarding journey benchmarks

byMadeleine White
  • Decisions

Alignment as an extreme sport: 5 things effective subscriptions leaders do

bySelma Stern
  • Inspirations

Leveraging editorial products for growth at Republik

byMadeleine White
  • Inspirations

Your media industry event calendar for 2026

byMadeleine White
12 December, 2025
  • Operations

7 ways media can build a practical, empowering data culture

byKhalil A. Cassimally
12 December, 2025
  • Decisions

Subscription Lock-In: Deconstructing Netflix’s “Stranger Things” Strategy

byDavide Liverino
12 December, 2025
  • Decisions

Why it’s time to update your subscription management system to accommodate consumer trends

byMorten Jørgensen Stald
11 December, 2025
  • Inspirations

When is a subscriber more than a subscriber? How Condé Nast is evolving its audience strategy with membership

byMadeleine White
8 December, 2025
  • Decisions

Where publishers should be heading in 2026: the HERO framework

byMadeleine White
3 December, 2025
  • Inspirations

The power of puzzles: How The New Yorker approached a games paywall

On the heels of The New Yorker's new word game, the team revamped their paywall strategy.
byLindsay Ederheimer
2 December, 2025
Wirecutter for you Wirecutter for you
  • Operations

How NYT Wirecutter shipped a personalized newsletter in 4 weeks

byAnil Chitrapu
25 November, 2025
Nat Geo Kids Cancellation Nat Geo Kids Cancellation
  • Inspirations

Easy cancellation is the new retention strategy: How Nat Geo Kids uses transparency to win beyond save rates

byMadeleine White
24 November, 2025
Washington Post AI Washington Post AI
  • Inspirations

The Washington Post: how and why we built “Ask The Post AI”

byJason Langsner
21 November, 2025
  • Decisions

The media industry’s 5 toxic obsessions: no.2 refusing to interact with audiences

byMarion Wyss
21 November, 2025
  • Inspirations

5 ideas of article formats where form follows function

byMadeleine White
17 November, 2025
  • Operations

How to stop subscription revenue leaks: technical and strategic solutions

byAli Mahmood
11 November, 2025
  • Decisions

Funding public interest: 8 common misconceptions about donations, debunked

byMarine Doux
4 November, 2025
  • Decisions

Your subscription forecast is broken, and maths isn’t the problem

byDavide Liverino
3 November, 2025
  • Decisions

The homepage isn’t dead, it just stopped being a page

byHeiko Scherer
30 October, 2025
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