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Milenio community Milenio community
  • Inspirations

Owning the community and gamifying loyalty: Inside Milenio’s engagement strategies

Conversational tools, gamified loyalty... Milenio shows how to cultivate a highly engaged community
byMadeleine White
1 April, 2026
German news trends German news trends
  • Decisions

Navigating subscriptions in Germany: topics, formats and willingness to pay

byPia Carron
30 March, 2026
Pay what you can Les Coops de L'information Pay what you can Les Coops de L'information
  • Inspirations

Les Coops de l’information “Pay What You Can” Campaign

byMadeleine White
24 March, 2026
Why the best performers replaced the linear tunnel with an infinite cycle Why the best performers replaced the linear tunnel with an infinite cycle
  • Inspirations

Why the best subscription businesses don’t try to sell on day 1: episode 3

byMaxime Moné
19 March, 2026
Audience segmentation Audience segmentation
  • Inspirations

Spektrum’s evolution of audience segmentation and testing

byMadeleine White
19 March, 2026
Mediahuis essential subscription Mediahuis essential subscription
  • Decisions

The essential subscription: how Mediahuis is bundling beyond journalism

byJohn Rahim
16 March, 2026
Hamburg Festival Hamburg Festival
  • Inspirations

The Audiencers’ Festival Hamburg 2026: presentation slides

byMadeleine White
12 March, 2026
The Kyiv Independent The Kyiv Independent
  • Inspirations

How The Kyiv Independent is growing membership through relationship-building

byMadeleine White
11 March, 2026
NTM young subscription NTM young subscription

Winning the young ones: how NTM grew its under-25 subscriber base by 500%

byMadeleine White
Poool x Darwin Poool x Darwin

Darwin CX and Poool unite to build end-to-end subscription platform for publishers

byMadeleine White
The Guardian The Guardian

Behind The Guardian’s record-breaking US End of Year campaign

byMadeleine White
paywalls and SEO in the AI era paywalls and SEO in the AI era
  • Decisions

Paywalls & SEO in the AI era

byMarion Wyss
26 February, 2026
  • Operations

What’s free, what’s paid, and why it’s really an engagement trade-off: episode 2

byMaxime Moné
26 February, 2026
  • Inspirations

Minor tweaks make all the difference: lessons on breaking the subscription plateau from Forum Communications

byMadeleine White
24 February, 2026
100 subscription businesses 100 subscription businesses
  • Inspirations

100 subscription business, 15 industries, 1 moodboard: episode 1

After subscribing to 100 businesses, Max shares trends, best practices and lessons on how to engage, convert & retain
byMaxime Moné
18 February, 2026
  • Operations

Building resilience with registration

byMadeleine White
16 February, 2026
le Monde in English le Monde in English
  • Inspirations

Profitable by 2026: the business logic behind Le Monde in English

byDavid Carzon
10 February, 2026
  • Decisions

Beyond the feed: mastering the 7 modes of next gen news engagement

byMadeleine White
2 February, 2026
  • Operations

Improve how you communicate with colleagues: an AI method tested by researchers

byKhalil A. Cassimally
29 January, 2026
WAN-IFRA trends outlook WAN-IFRA trends outlook
  • Decisions

The state of play: What WAN-IFRA’s Trends Outlook 2026 says for your subscription model

byMadeleine White
26 January, 2026
DONATION DONATION
  • Inspirations

Benchmarking donation and support models

byMadeleine White
The Mill Media The Mill Media
  • Decisions

The Mill Media’s Simple Bet: Readers Pay for Quality

byJohn Rahim
Referral Referral
  • Operations

How to build a referral program that drives subscription growth

byLennart Schneider
Newsletter benchmarks Newsletter benchmarks
  • Inspirations

Benchmark ideas to increase newsletter subscribers

byMadeleine White
Subscription offer page Subscription offer page
  • Inspirations

Subscription offer page benchmarks

A collection of subscription offer pages to help you convince readers of your product, and better convert them into subscribers.
byMadeleine White
15 January, 2026
Cancellation benchmarks Cancellation benchmarks
  • Inspirations

Subscriber cancellation journey benchmarks

byMadeleine White
14 January, 2026
onboarding benchmarks onboarding benchmarks
  • Inspirations

Subscriber onboarding journey benchmarks

byMadeleine White
14 January, 2026
Alignment Alignment
  • Decisions

Alignment as an extreme sport: 5 things effective subscriptions leaders do

bySelma Stern
13 January, 2026
Leveraging editorial products for growth at Republik Leveraging editorial products for growth at Republik
  • Inspirations

Leveraging editorial products for growth at Republik

byMadeleine White
12 December, 2025
Events calendar Events calendar
  • Inspirations

Your media industry event calendar for 2026

byMadeleine White
12 December, 2025
7 ways to harness data culture 7 ways to harness data culture
  • Operations

7 ways media can build a practical, empowering data culture

byKhalil A. Cassimally
Netflix financial engineering Netflix financial engineering
  • Decisions

Subscription Lock-In: Deconstructing Netflix’s “Stranger Things” Strategy

byDavide Liverino
Subscription management Subscription management
  • Decisions

Why it’s time to update your subscription management system to accommodate consumer trends

byMorten Jørgensen Stald
Condé Nast funnel Condé Nast funnel
  • Inspirations

When is a subscriber more than a subscriber? How Condé Nast is evolving its audience strategy with membership

byMadeleine White

Top Articles

  • Decisions

Where publishers should be heading in 2026: the HERO framework

byMadeleine White
  • Inspirations

The power of puzzles: How The New Yorker approached a games paywall

byLindsay Ederheimer
  • Operations

How NYT Wirecutter shipped a personalized newsletter in 4 weeks

byAnil Chitrapu
  • Inspirations

Easy cancellation is the new retention strategy: How Nat Geo Kids uses transparency to win beyond save rates

byMadeleine White
  • Inspirations

The Washington Post: how and why we built “Ask The Post AI”

byJason Langsner
  • Decisions

The media industry’s 5 toxic obsessions: no.2 refusing to interact with audiences

byMarion Wyss
  • Inspirations

5 ideas of article formats where form follows function

byMadeleine White
  • Operations

How to stop subscription revenue leaks: technical and strategic solutions

byAli Mahmood
  • Decisions

Funding public interest: 8 common misconceptions about donations, debunked

byMarine Doux
  • Decisions

Your subscription forecast is broken, and maths isn’t the problem

byDavide Liverino
  • Decisions

The homepage isn’t dead, it just stopped being a page

byHeiko Scherer
30 October, 2025
  • Operations

Subscription price increase: the 7 biggest mistakes to avoid

byLennart Schneider
23 October, 2025
  • Inspirations

Launching a weekday audio news briefing with AI at CT Insider

byMadeleine White
20 October, 2025
  • Inspirations

Build or buy: The technology decision that defines modern newsrooms

byAli Mahmood
13 October, 2025
  • Inspirations

How DER SPIEGEL uses its engagement score: our key use cases 

byAlexander Held
9 October, 2025
  • Inspirations

The Economist’s Substack experiment: building a newsletter product off-platform

byMadeleine White
7 October, 2025
unfolded.news unfolded.news
  • Decisions

unfolded.news – rethinking the content architecture of news websites

With a light editorial architecture, unfolded.news helps readers follow stories as they evolve over time, giving more space to context & making better use of the digital archive.
byFabio Venneri
1 October, 2025
Discounts on subscription for publishers Discounts on subscription for publishers
  • Decisions

The hidden cost of discount addiction: why 50% off promotions are killing your subscription revenue

bySuchit Patel
29 September, 2025
Max Leroy - Audiencers Festival Max Leroy - Audiencers Festival
  • Decisions

The media industry’s 5 toxic obsessions: no.1 criticizing platforms

byMax Leroy
28 September, 2025
lequipe lequipe
  • Operations

L’Équipe: 12 projects to retain subscribers following the Paris Olympics

byMarion Wyss
27 September, 2025
  • Operations

The Telegraph: retaining subscribers with a killer mobile strategy

byMarion Wyss
26 September, 2025
  • Operations

3,360 new subscribers in a month: Télérama’s new streaming guide product pays off

byMarion Wyss
26 September, 2025
  • Inspirations

IamExpat: Keeping users at the center when diversifying revenue

byMadeleine White
25 September, 2025
  • Inspirations

Doing User Needs right: The Bureau of Investigative Journalism share their secrets

byKhalil A. Cassimally
22 September, 2025
  • Inspirations

Subscription models live off habits: lessons from Duolingo’s retention success

byLennart Schneider
17 September, 2025
  • Decisions

Digital by design: How Irish News is growing from a strong print legacy

byMadeleine White
12 September, 2025
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