Audiencers

La Sélection Les Echos

La Sélection Les Echos

Inspirations

Information fatigue: why Les Echos are betting on « La Sélection » rather than unlimited access

Faced with French readers' information fatigue, Les Echos answer with La Sélection: a €9.90 a month offer that bets on editorial curation rather than unlimited access.

10 July, 2026

Operations

Before you bundle: how to find out what your subscribers actually want

byMadeleine White

10 July, 2026

Tech Stack Study 2026

Tech Stack Study 2026

Decisions

The Publishers’ Tech Stack Study: findings from the 2026 survey

9 July, 2026

Frequency is the metric that matters most

Frequency is the metric that matters most

Decisions

What the F Are You Doing? Why frequency is the metric that matters in the AI era

6 July, 2026

Project Syndicate

Project Syndicate

Inspirations

Project Syndicate’s registration strategy: refreshing the value proposition to engage and convert

byMadeleine White

2 July, 2026

Audiencers' Festival London

Audiencers' Festival London

Decisions

The Washington Post tests flexible access models, addressing the gap between willingness to pay and willingness to commit

byMadeleine White

29 June, 2026

Le Monde in English

Le Monde in English

Inspirations

Inside Le Monde in English: Four Years in and already profitable

byMadeleine White

22 June, 2026

Audiencers Festival London

Audiencers Festival London

Inspirations

Broadsheet’s path from reader to subscriber: The registration flywheel in action

byMadeleine White

16 June, 2026

WAN-IFRA World Congress 2026

WAN-IFRA World Congress 2026

Inside WAN-IFRA Marseille 2026: the deals, the data, and the fight for what journalism is worth

Audiencers London

Audiencers London

Knowing the value of our users: Ringier combines revenue from readers and advertising to calculate holistic Customer Lifetime Value

byMadeleine White

The Sun Club

Sun Club at One: what The Sun learned from a year of freemium

Future newsroom study 2026

Future newsroom study 2026

Decisions

Navigating the community era: key takeaways from the 2026 Future Newsrooms Study

byMadeleine White

7 June, 2026

Decisions

“Do something with your luck”: What German news brands are doing right

4 June, 2026

Inspirations

Steal this strategy: examples of publishers building relationships with readers (and how to replicate them)

byMadeleine White

1 June, 2026

Bonus. The fun one Toilet paper Japanese snack boxes wine... The most surprising subscription models

Bonus. The fun one Toilet paper Japanese snack boxes wine... The most surprising subscription models

Inspirations

Toilet paper, wine, cars, and what they teach us about subscription: episode 6

A tour of subscription businesses outside of the media industry - why do people pay, and what can we learn from their products?

28 May, 2026

Comment Le Nouvel Obs se transforme

Comment Le Nouvel Obs se transforme

Inspirations

Fewer articles, more value: Le Nouvel Obs’ transformation to reconnect with its readers

27 May, 2026

Broadsheet subscription

Broadsheet subscription

Inspirations

From Melbourne to London: how Broadsheet is scaling culture and reader revenue

byMadeleine White

21 May, 2026

Decisions

The New York Times is becoming subscription infrastructure for other publishers

18 May, 2026

Inspirations

Steal this strategy: 4 membership models succeeding for publishers (and how to learn from them)

byMadeleine White

11 May, 2026

Stern+ rebuilding subscription

Stern+ rebuilding subscription

Operations

Stern+: How one of Germany’s biggest magazine brands rebuilt a subscription business from scratch

Johannes Vogel, Chief Product & Revenue Officer at stern, explains how the team rebuilt the digital operation of three major German brands around reader revenue, and why the hardest problem…

21 April, 2026

The Times

The Times

Inspirations

How to use a “Customer Rail” to drive retention and habit formation, just like The Times

byMadeleine White

15 April, 2026

Offers & Pricing

Offers & Pricing

Inspirations

The subscription pricing page we’ve all built at least once: episode 4

13 April, 2026

Audience segmentation

Audience segmentation

Operations

Guide: how to segment audiences for a dynamic paywall

byMadeleine White

8 April, 2026

swissinfo

swissinfo

Inspirations

Beyond borders and between the lines: How swissinfo.ch engages a global audience in 10 languages

byMadeleine White

7 April, 2026

Top Articles

Decisions

The essential subscription: how Mediahuis is bundling beyond journalism

Inspirations

The Audiencers’ Festival Hamburg 2026: presentation slides

byMadeleine White

Inspirations

How The Kyiv Independent is growing membership through relationship-building

byMadeleine White

Inspirations

Winning the young ones: how NTM grew its under-25 subscriber base by 500%

byMadeleine White

Decisions

Darwin CX and Poool unite to build end-to-end subscription platform for publishers

byMadeleine White

Inspirations

Behind The Guardian’s record-breaking US End of Year campaign

byMadeleine White

Decisions

Paywalls & SEO in the AI era

Operations

What’s free, what’s paid, and why it’s really an engagement trade-off: episode 2

Inspirations

Minor tweaks make all the difference: lessons on breaking the subscription plateau from Forum Communications

byMadeleine White

Inspirations

100 subscription business, 15 industries, 1 moodboard: episode 1

Operations

Building resilience with registration

byMadeleine White

16 February, 2026

Inspirations

Profitable by 2026: the business logic behind Le Monde in English

10 February, 2026

Decisions

Beyond the feed: mastering the 7 modes of next gen news engagement

byMadeleine White

2 February, 2026

Operations

Improve how you communicate with colleagues: an AI method tested by researchers

byKhalil A. Cassimally

29 January, 2026

Decisions

The state of play: What WAN-IFRA’s Trends Outlook 2026 says for your subscription model

byMadeleine White

26 January, 2026

Inspirations

Benchmarking donation and support models

byMadeleine White

22 January, 2026

Referral

Referral

Operations

How to build a referral program that drives subscription growth

byLennart Schneider

20 January, 2026

Subscription offer page

Subscription offer page

Inspirations

Subscription offer page benchmarks

byMadeleine White

15 January, 2026

Inspirations

Subscriber cancellation journey benchmarks

byMadeleine White

14 January, 2026

Inspirations

Subscriber onboarding journey benchmarks

byMadeleine White

14 January, 2026

Decisions

Alignment as an extreme sport: 5 things effective subscriptions leaders do

13 January, 2026

Inspirations

Leveraging editorial products for growth at Republik

byMadeleine White

12 December, 2025

Inspirations

Your media industry event calendar for 2026

byMadeleine White

12 December, 2025

Operations

7 ways media can build a practical, empowering data culture

byKhalil A. Cassimally

12 December, 2025