11 Apr 2024 Decisions A whistle stop tour of the wondrous world of Lifetime Value LTV helps companies understand the medium and long-term effects of their actions, and steer their digital subscription business model. ByNicolas Galland
06 Apr 2024 Operations Data, subscription and LTV: how Bloomberg and Reworld media are maximizing on the value of registration Insights on data, subscription and LTV from The Audiencers’ Festival New York ByMadeleine White
22 Feb 2024 Newsletter #30. Registration before subscription = higher LTV for this publisher You're reading The Audiencers' newsletter #30, sent out on January 24th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here. 🌴 Just a little… ByMadeleine White
12 Oct 2022 Decisions 1 subscriber or 48,000 page views? The question that should be on every journalist’s mind and why metrics matter Metrics matter when it comes to subscription models, and Neiman Lab outlines two that should be at the forefront of every journalist’s mind. ByStĂ©phane Desmichelle
12 Oct 2022 Decisions Why retention is more important than acquisition Retention costs less than acquisition and brings in more revenue… it’s a no brainer! ByStĂ©phane Desmichelle