Lifetime value (LTV) | The Audiencers

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Getting started with Lifetime Value

Lifetime Value is the total profit a business expects to make from a customer over the entire time they stay a customer – and it’s the key to an effective…

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The retention-acquisition connection

This article is from Tom Burrell's, Retention Blueprint Newsletter. Written specifically for Subscription businesses, 'The Retention Blueprint' is a free, retention-focused digest delivered straight to your inbox every Friday, providing…

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A whistle stop tour of the wondrous world of Lifetime Value

LTV helps companies understand the medium and long-term effects of their actions, and steer their digital subscription business model.

ByNicolas Galland

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Data, subscription and LTV: how Bloomberg and Reworld media are maximizing on the value of registration

Insights on data, subscription and LTV from The Audiencers’ Festival New York

ByMadeleine White

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Why retention is more important than acquisition

Retention costs less than acquisition and brings in more revenue… it’s a no brainer!

ByStéphane Desmichelle

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