Subscriptions grow up: 7 reader revenue lessons from Innovation in Media report 2026/27
Subscription growth without traffic, bundles that cut churn, games for habit and membership for belonging - lessons from INNOVATION report
Retention
Retention strategies for digital media with a subscription model, by The Audiencers, the leading community for publishing professionals.
60 posts
The first 100 days: why most of what we call retention is really just micro-conversions (again): episode 5
The cycle doesn't stop when someone becomes a subscriber, and you only have about 100 days (probably less) to engage.
How to use a “Customer Rail” to drive retention and habit formation, just like The Times
How a simple banner within the homepage helps to drive subscriber engagement and form habits
How to build a referral program that drives subscription growth
Lennart Schneider, interviews Stefan Bader, CEO and Co-founder of Cello, to discuss how to build a referral program that ensures sustained growth.
Subscriber cancellation journey benchmarks
Tightening regulations might be making it easier for subscribers to cancel, but this doesn’t mean you can’t build…
Subscriber onboarding journey benchmarks
Engage and retain subscribers from the moment they click pay with an on-site onboarding journey.
Subscription Lock-In: Deconstructing Netflix’s “Stranger Things” Strategy
How Netflix has used the release dates of Stranger Things as a strategic lock-in for their subscription model
When is a subscriber more than a subscriber? How Condé Nast is evolving its audience strategy with membership
How Condé Nast has made a shift from a volume-based model towards deep engagement and loyalty with a membership mindset.
Where publishers should be heading in 2026: the HERO framework
How can publishers find our way back to being audience-centric in order to (amongst other things) win against AI?
Easy cancellation is the new retention strategy: How Nat Geo Kids uses transparency to win beyond save rates
Simple cancellation is about building trust, improving CX, & turning ex-subscribers into publisher's biggest future growth opportunity.