Newsletter Archives | The Audiencers

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Scaling a single newsletter business is hard enough. Delivering a sustainable local news model to 25 US cities and laying the foundations for another 50 takes the challenge to another level. The story…

21

Mar 2023

Inspirations

Argentina’s biggest publisher bets on newsletters, and the characteristics that make it a success

With a portfolio of 40 newsletters and registration strategy, Infobae can now build closer relationships with their readers

02

Mar 2023

Decisions

From Content Strategy to Growth: A 6-Step Plan for Local News Email Newsletters

Maximize the value of newsletters with Andy’s plan aimed at local publishers

24

Jan 2023

Decisions

Ask the experts: how can you make newsletters valuable in a reader revenue model?

Newsletter best practices from industry experts to ensure your newsletter supports your reader revenue strategy

20

Oct 2022

Operations

15 essentials for a successful newsletter

Build a loyal community and monetize your content with a successful newsletter thanks to these 15 best practices

12

Oct 2022

Inspirations

Newsletter Walls: How a French publisher is innovating to increase its subscriber base

This French print and digital news publisher has developed a unique engagement strategy involving newsletter inscriptions and registration walls to boost ARPU and de-anonymize audiences.

12

Oct 2022

Inspirations

Deep dive into the Morning Brew newsletter

You probably already knew that Morning Brew is a newsletter superstar, growing to 4 million subscribers in six years. But what are their secrets?

08

Oct 2022

Agora

How can you measure the value of a newsletter subscriber?

In this article sharing why it's essential to focus on ARPU, you discuss how publishers should track reader revenue throughout the funnel, even before a user registers or subscribes. But how can you measure the value of a newsletter subscriber for instance, who doesn't pay you any money directly?