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Foreign Policy subscription

🇺🇸 Foreign Policy

3 acquisition tactics from Foreign Policy, a publication offering near-to-zero free articles
Audiencers' Festival London FUNKE Media

🇩🇪 Funke Media

From opinion to evidence: how we built a data-led product framework for news apps at Funke
Inside The Observer’s first digital subscription

🇬🇧 The Observer

Inside The Observer’s first digital subscription: one tier, one price and a lot of self-discipline
The Guardian value propositions

🇬🇧 The Guardian

Why 1.4 million people pay The Guardian for something they could read for free
Audiencers Festival London

🇬🇧🇦🇺 Broadsheet

Broadsheet’s path from reader to subscriber: The registration flywheel in action
Audiencers London

🇨🇭 Ringier

Knowing the value of our users: Ringier combines revenue from readers and advertising to calculate holistic Customer Lifetime Value
Broadsheet subscription

🇬🇧🇦🇺 Broadsheet

From Melbourne to London: how Broadsheet is scaling culture and reader revenue
Amedia

🇳🇴 Amedia

Amedia ignored older subscribers to attract younger ones
Registration at Radio-Canada

🇨🇦 Radio-Canada

Obligatory registration at Radio-Canada: a successful gamble
Milenio community

🇲🇽 Milenio

Owning the community and gamifying loyalty: Inside Milenio’s engagement strategies
Pay what you can Les Coops de L'information

🇨🇦 Les Coops de L'information

Les Coops de l’information “Pay What You Can” Campaign
Audience segmentation

🇩🇪 Spektrum

Spektrum’s evolution of audience segmentation and testing