© Illustration by Jean-François Desserre
Catherine Léger, Director of Performance Marketing, & Mathieu Therrien, Director of Products, at Radio-Canada share why and how they required readers to login to access their app, a gamble that has paid off.
Key takeaways to copy & share
> Radio-Canada put a hard registration wall across its entire app suite in July 2024, a global first for a public broadcaster. Internal sceptics pushed back: "we're not Netflix" > A year on, monthly active accounts are up 83% and engaged visits up 14% excluding the Olympics, with peaks above 800,000 registered visitors a month. Reading and listening time held steady > The feared backlash never came. Complaints about mandatory sign-in made up under 2% of support tickets, and most of those were people asking for help rather than objecting > The bigger shift was internal: nearly 90% of teams say it advanced the company's digital maturity, and 9 in 10 already have concrete uses planned for authenticated data
The why
