The first 100 days: why most of what we call retention is really just micro-conversions (again): episode 5

Max Moné is co-founder and CEO at Poool, the dynamic journey builder to boost subscription conversion, engagement, and loyalty.

This is the fifth in a 6-part series where I share what I learned from studying 100 subscription business models across 15+ industries. 
> Episode one: 100 subscription business, 15 industries, 1 moodboard
> Episode two: What’s free, what’s paid, and why it’s really an engagement trade-offf
> Episode three: Why the best subscription businesses don’t try to sell on day 1
> Episode four: The subscription pricing page we've all built at least once

The cycle doesn’t stop when someone becomes a subscriber