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Use cases and strategies employed by digital publishers using Poool’s suite of tools for dynamically engaging, converting and retaining audiences.

34 posts

Project Syndicate’s registration strategy: refreshing the value proposition to engage and convert

how transitioning from an aggressive friction model to an open, communication-first strategy revitalized user engagement and subscription conversion.

At Broadsheet, implementing a registration wall served as the cornerstone for a highly resilient digital subscription model.

Broadsheet's international expansion strategy and the development of a subscription revenue stream, layered on top of their advertising model.

The cycle doesn't stop when someone becomes a subscriber, and you only have about 100 days (probably less) to engage.

A deep dive into the many ways that you could segment your audience in a dynamic paywall model

4.2% increase in subscribers and higher average price for the first 3 months of subscription thanks to a "Pay what you can" campaign

How to get started with segmentation like Spektrum, who shared these recommendations at Audiencers' Festival Hamburg

The Kyiv Independent treats their audience as a community rather than a series of transactions, and is reaping in the benefits

Poool is proud to announce a definitive agreement with Darwin CX to provide publishers with a unified, end-to-end subscription platform.

Oliver Kemp, TBIJ’s Audience Editor, shares insights on rolling out user needs at The Audiencers' Festival London 2025.