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Use cases and strategies employed by digital publishers using Poool’s suite of tools for dynamically engaging, converting and retaining audiences.

32 posts

From Melbourne to London: how Broadsheet is scaling culture and reader revenue

Broadsheet's international expansion strategy and the development of a subscription revenue stream, layered on top of their advertising model.

The cycle doesn't stop when someone becomes a subscriber, and you only have about 100 days (probably less) to engage.

A deep dive into the many ways that you could segment your audience in a dynamic paywall model

4.2% increase in subscribers and higher average price for the first 3 months of subscription thanks to a "Pay what you can" campaign

How to get started with segmentation like Spektrum, who shared these recommendations at Audiencers' Festival Hamburg

The Kyiv Independent treats their audience as a community rather than a series of transactions, and is reaping in the benefits

Poool is proud to announce a definitive agreement with Darwin CX to provide publishers with a unified, end-to-end subscription platform.

Oliver Kemp, TBIJ’s Audience Editor, shares insights on rolling out user needs at The Audiencers' Festival London 2025.

A solid tech stack, segmentation, funnel optimisation... Irish News' CTO and CMO share the secrets behind their impressive digital transformation.

How adapting the paywall to a reader's context with Poool has enabled the women's magazine ELLE to boost conversion rates.