We write about paywalls for a living. So I rebuilt ours with an AI trained on everything we publish
How we redesigned our reader journey on Audiencers using Poool's MCP and expertise
Poool
Use cases and strategies employed by digital publishers using Poool’s suite of tools for dynamically engaging, converting and retaining audiences.
37 posts
Inside Grupo Joly’s subscription strategy: How Spain’s regional giant leverages registration and dynamic paywalls
How Andalusia’s Grupo Joly built subscriptions without losing ad revenue: a registration wall first, 34% paywall visibility, 92% on annual plans
Project Syndicate’s registration strategy: refreshing the value proposition to engage and convert
how transitioning from an aggressive friction model to an open, communication-first strategy revitalized user engagement and subscription conversion.
Broadsheet’s path from reader to subscriber: The registration flywheel in action
At Broadsheet, implementing a registration wall served as the cornerstone for a highly resilient digital subscription model.
From Melbourne to London: how Broadsheet is scaling culture and reader revenue
Broadsheet's international expansion strategy and the development of a subscription revenue stream, layered on top of their advertising model.
The first 100 days: why most of what we call retention is really just micro-conversions (again): episode 5
The cycle doesn't stop when someone becomes a subscriber, and you only have about 100 days (probably less) to engage.
Guide: how to segment audiences for a dynamic paywall
A deep dive into the many ways that you could segment your audience in a dynamic paywall model
Les Coops de l’information “Pay What You Can” Campaign
4.2% increase in subscribers and higher average price for the first 3 months of subscription thanks to a "Pay what you can" campaign
Spektrum’s evolution of audience segmentation and testing
How to get started with segmentation like Spektrum, who shared these recommendations at Audiencers' Festival Hamburg
How The Kyiv Independent is growing membership through relationship-building
The Kyiv Independent treats their audience as a community rather than a series of transactions, and is reaping in the benefits