Tech directory
Find the right technology for your needs. Filter by category, and see how each tool scores in Sciences Po’s tech stack study. Every case study is written by the Audiencers team, based on our own interviews with the people actually using the tool.
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CMS
Arc XPCMS
Everything a modern media company needs in one product: articles, DAM, video, subscribers, CDN and content planning. Built inside The Washington Post.
Satisfaction score 7.5/10 *
Visit website →L’Express case study on Audiencers →
GlideCMS
API-first headless CMS built for high-volume media, sport and publishing teams. Handles content modelling, digital assets, live reporting and multi-channel delivery, with AI-assisted editorial workflows built in.
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LabradorCMS
Labrador CMS is a SaaS publishing platform built for news and media organizations, powering 400+ sites across 21 countries. Publishers love it for its flexibility, tight editorial workflows, and the breadth of integrations it supports letting newsrooms run lean without sacrificing capability.
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MultidotsCMS
Multidots designs, builds and supports WordPress platforms for digital publishers, connecting editorial workflows, websites, apps, subscriptions and print while enabling content reuse, audience growth and AI innovation.
Visit website →CRM
BrevoCRM
Marketing and CRM platform covering email, SMS, automation and customer data in one place.
Top 3 most used · Satisfaction score 7.1/10 *
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BatchCRM
AI Customer Engagement Platform connected to your Data Cloud. Orchestrate email, push, SMS and in-app campaigns, then let AI agents predict, assist and pilot performance. Used by Le Monde, L'Equipe, Highsnobiety.
Top 3 most used · Highest satisfaction score in category, 8.2/10 *
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ActitoCRM
European marketing automation platform built around real-time customer data and cross-channel campaigns.
Highest satisfaction score in category, 8.5/10 *
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Salesforce Marketing CloudCRM
Enterprise marketing suite for managing subscriber journeys, segmentation and campaign orchestration at scale.
Visit website →Community & Engagement
ViafouraCommunity & Engagement
Boost on-site engagement, increase registrations and subscriptions, and generate first-party data through the Viafoura Digital Experience Platform.
Visit website →Toronto Star case study on Audiencers →
OpenWebCommunity & Engagement
OpenWeb powers communities across the open internet, turning real participation into direct audience relationships, actionable insights, and revenue.
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TickarooCommunity & Engagement
Trusted by 450+ newsrooms worldwide. Reach new audiences, connect with them in real time, and monetize their attention. All while simplifying editorial workflows with our intuitive liveblogging platform.
Visit website →Paywalls
Dynamic paywall and registration wall. Segment readers by engagement, traffic source, location or content type, then build and test conversion journeys without developers.
Top 3 most used · Satisfaction score 7.8/10 *
Visit website →ELLE case study on Audiencers →Irish News case study on Audiencers →
PianoPaywall
Subscription and experience platform spanning paywall, analytics and personalisation.
Visit website →Retention
Non-blocking modules on site — pop-ups, banners, on/offboarding, landing pages, etc. — to drive engagement, conversion and retention.
Top 3 most used · Satisfaction score 7.4/10 *
Visit website →Le Parisien case study on Audiencers →L'Équipe case study on Audiencers →Subsets uses AI to find behavioral audiences, orchestrate journeys, and measure their impact on retention, LTV and engagement. Trusted by subscription brands like Hearst, The Atlantic and USA Today.
Visit website →Subscription management
Darwin CXSubs management
Subscriber experience and subscription management platform built for publishers, covering the full customer lifecycle, print & digital.
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FrisbiiSubs management
Subscription management for modern reader revenue, supporting publishers of all sizes across both digital and print business models.
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ChargebeeSubs management
Implement and scale a subscription base resilient to swings in global ad spend, with billing, pricing and retention tooling built in.
Satisfaction score 7.0/10 *
Visit website →Payments (PSP)
StripePSP
Payment infrastructure for subscription billing, card acceptance and reporting, with smart retries and automatic card updates that double as retention tools.
Top 3 most used · Satisfaction score 8.3/10 *
Visit website →Donations & membership
Darwin CXDonation & Membership
Subscriber experience and subscription management platform built for publishers, covering the full customer lifecycle.
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DonorboxDonations
Donation forms and recurring giving tools for nonprofit and reader-funded publishers.
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News Revenue HubDonations
Membership and fundraising support built specifically for news organisations, combining technology with strategic guidance.
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SteadyDonations
Membership and subscription platform for independent media creators and small publishers.
Visit website →ID management
Auth0ID management
Authenticate, authorise and secure access for applications, devices and users, safeguarding billions of login transactions each month.
Top 3 most used · Satisfaction score 7.7/10 *
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FirebaseID management
Google's app development platform, including authentication, real-time database and analytics for mobile and web products.
Visit website →Analytics
KilkayaAnalytics
Live analytics and homepage personalization for news publishers. Define your own KPIs instead of generic pageviews, see subscriber and paywall performance in real time, and automate placement on the homepage with personalization and editorial control.
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AT Internet / Piano AnalyticsAnalytics
Audience analytics used by French publishers as a cross-channel data governance hub, with granular segmentation and reporting.
Top 3 most used · Satisfaction score 7.9/10 *
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MarfeelAnalytics
The Content Intelligence Platform. Aligns teams around data-informed decisions and delivers personalised experiences in real time, without code.
Top 3 most used · Highest satisfaction score in category, 8.1/10 *
Visit website →Real-time content analytics for newsrooms, focused on engaged time rather than raw pageviews.
Top 3 most used · Satisfaction score 8.0/10 *
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MatomoAnalytics
A privacy-friendly alternative to Google Analytics. Fewer options and less immediately user-friendly, but it forces you to decide what you actually want to collect.
Satisfaction score 7.2/10 *
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SmartOctoAnalytics
Editorial analytics that translate content performance into concrete recommendations for newsroom teams.
Visit website →App & platform development
PugpigApp dev
App platform that blends live content, digital editions, podcasts and video across iOS, Android and the web.
Visit website →Pugpig benchmark report on Audiencers →
Twipe Mobile SolutionsApp dev
Twipe is the news app platform (unified, ePaper, editions SDK) & edition analytics partner of over 130 news organizations, building engaging news experiences readers love and publishers can integrate with ease.
Top 3 most used *
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SprylabApp dev
Develops platforms, apps and AI solutions for large and medium-sized companies looking to boost efficiency and growth.
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PurchaselyApp dev
In-app subscription and paywall management, with A/B testing of onboarding and conversion journeys without developer dependency.
Top 3 most used · Satisfaction score 7.3/10 *
Visit website →DMP / CDP
Glide NexaDMP/CDP
Connect identity, subscriptions, entitlements and engagement on a single user profile. Set access rules, build segments, and sync subscription status across your existing tools through one audience platform.
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PermutiveDMP/CDP
Audience platform built for a privacy-first web, letting publishers activate first-party data without third-party cookies.
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MediarithmicsDMP/CDP
European customer data platform combining audience segmentation, activation and campaign measurement.
Most used in category *
Visit website →Newsletter builder
LetterheadNewsletters
Newsletter platform built for publishers, with advertising and sponsorship management alongside sending.
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MailchimpNewsletters
Widely used email marketing platform with templates, automation and audience segmentation.
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BeehiivNewsletters
An all-in-one newsletter publishing and growth platform built specifically for content creators, independent publishers, and brands
Visit website →Push notifications
AirshipPush
Mobile-first customer engagement platform covering push notifications, in-app messaging and app experience.
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OneSignalPush
Cross-channel messaging covering web and mobile push, email and SMS, with a free tier for smaller publishers.
Top 3 most used · Satisfaction score 7.2/10 *
Visit website →Gamification
Norkon helps financial publishers turn real-time market data into engaging investor experiences, combining investor tools, content personalization and market intelligence in their digital products.
Visit website →DN Media case study on Audiencers →
QualifioGamification
Interactive content — quizzes, contests, surveys — used to drive engagement and collect first-party data.
Satisfaction score 7.0/10 *
Visit website →SEO
OnCrawlSEO
Technical SEO platform combining site crawling with log file analysis to show how search engines actually behave on your site.
Top 3 most used · Satisfaction score 7.8/10 *
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SemrushSEO
Keyword, position and competitor tracking for search visibility and content planning.
Top 3 most used · Satisfaction score 7.9/10 *
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Screaming FrogSEO
Desktop crawler for technical SEO audits, widely used as the default tool for site-wide checks.
Top 3 most used · Satisfaction score 7.7/10 *
Visit website →Agency
Code.storeAgency
We help publishers identify, migrate or build the right platform for their needs — technology-agnostic, spanning CMS, apps and data/AI. Clients include Infopro Digital, Le Point, Libération, William Reed, Media24…
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The Twenty OneAgency
The Twenty One embeds senior operators inside subscription businesses and consumer brands to build or re-establish the growth engine, running acquisition, retention and paid media until it scales on its own.
Visit website →Over 300 independent news organizations have chosen BlueLena's audience management and strategic services to accelerate business transformation and grow funding for journalism.
Visit website →* Usage and satisfaction data from the Tech Stack 2026 study, produced with Sciences Po. Satisfaction is an average score out of 10 given by responding publishers; “most used” refers to the share of publishers equipped with the tool. The study surveys French news publishers, with 31 to 37 respondents depending on the category.