Tech directory

Find the right technology for your needs. Filter by category, and see how each tool scores in Sciences Po’s tech stack study. Every case study is written by the Audiencers team, based on our own interviews with the people actually using the tool.

CMS

Arc XPCMS

Everything a modern media company needs in one product: articles, DAM, video, subscribers, CDN and content planning. Built inside The Washington Post.

Satisfaction score 7.5/10 *

Visit website →L’Express case study on Audiencers →
GlideCMS

API-first headless CMS built for high-volume media, sport and publishing teams. Handles content modelling, digital assets, live reporting and multi-channel delivery, with AI-assisted editorial workflows built in.

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LabradorCMS

Labrador CMS is a SaaS publishing platform built for news and media organizations, powering 400+ sites across 21 countries. Publishers love it for its flexibility, tight editorial workflows, and the breadth of integrations it supports letting newsrooms run lean without sacrificing capability.

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MultidotsCMS

Multidots designs, builds and supports WordPress platforms for digital publishers, connecting editorial workflows, websites, apps, subscriptions and print while enabling content reuse, audience growth and AI innovation.

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CRM

BrevoCRM

Marketing and CRM platform covering email, SMS, automation and customer data in one place.

Top 3 most used · Satisfaction score 7.1/10 *

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BatchCRM

AI Customer Engagement Platform connected to your Data Cloud. Orchestrate email, push, SMS and in-app campaigns, then let AI agents predict, assist and pilot performance. Used by Le Monde, L'Equipe, Highsnobiety.

Top 3 most used · Highest satisfaction score in category, 8.2/10 *

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ActitoCRM

European marketing automation platform built around real-time customer data and cross-channel campaigns.

Highest satisfaction score in category, 8.5/10 *

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Salesforce Marketing CloudCRM

Enterprise marketing suite for managing subscriber journeys, segmentation and campaign orchestration at scale.

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Community & Engagement

ViafouraCommunity & Engagement

Boost on-site engagement, increase registrations and subscriptions, and generate first-party data through the Viafoura Digital Experience Platform.

Visit website →Toronto Star case study on Audiencers →
OpenWebCommunity & Engagement

OpenWeb powers communities across the open internet, turning real participation into direct audience relationships, actionable insights, and revenue.

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TickarooCommunity & Engagement

Trusted by 450+ newsrooms worldwide. Reach new audiences, connect with them in real time, and monetize their attention. All while simplifying editorial workflows with our intuitive liveblogging platform.

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Paywalls

Poool AccessPaywall

Dynamic paywall and registration wall. Segment readers by engagement, traffic source, location or content type, then build and test conversion journeys without developers.

Top 3 most used · Satisfaction score 7.8/10 *

Visit website →ELLE case study on Audiencers →Irish News case study on Audiencers →
PianoPaywall

Subscription and experience platform spanning paywall, analytics and personalisation.

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Retention

Poool EngageRetention

Non-blocking modules on site — pop-ups, banners, on/offboarding, landing pages, etc. — to drive engagement, conversion and retention.

Top 3 most used · Satisfaction score 7.4/10 *

Visit website →Le Parisien case study on Audiencers →L'Équipe case study on Audiencers →
SubsetsRetention

Subsets uses AI to find behavioral audiences, orchestrate journeys, and measure their impact on retention, LTV and engagement. Trusted by subscription brands like Hearst, The Atlantic and USA Today.

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Subscription management

Darwin CXSubs management

Subscriber experience and subscription management platform built for publishers, covering the full customer lifecycle, print & digital.

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FrisbiiSubs management

Subscription management for modern reader revenue, supporting publishers of all sizes across both digital and print business models.

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ChargebeeSubs management

Implement and scale a subscription base resilient to swings in global ad spend, with billing, pricing and retention tooling built in.

Satisfaction score 7.0/10 *

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Payments (PSP)

StripePSP

Payment infrastructure for subscription billing, card acceptance and reporting, with smart retries and automatic card updates that double as retention tools.

Top 3 most used · Satisfaction score 8.3/10 *

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Donations & membership

Darwin CXDonation & Membership

Subscriber experience and subscription management platform built for publishers, covering the full customer lifecycle.

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DonorboxDonations

Donation forms and recurring giving tools for nonprofit and reader-funded publishers.

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News Revenue HubDonations

Membership and fundraising support built specifically for news organisations, combining technology with strategic guidance.

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SteadyDonations

Membership and subscription platform for independent media creators and small publishers.

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ID management

Auth0ID management

Authenticate, authorise and secure access for applications, devices and users, safeguarding billions of login transactions each month.

Top 3 most used · Satisfaction score 7.7/10 *

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FirebaseID management

Google's app development platform, including authentication, real-time database and analytics for mobile and web products.

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Analytics

KilkayaAnalytics

Live analytics and homepage personalization for news publishers. Define your own KPIs instead of generic pageviews, see subscriber and paywall performance in real time, and automate placement on the homepage with personalization and editorial control.

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AT Internet / Piano AnalyticsAnalytics

Audience analytics used by French publishers as a cross-channel data governance hub, with granular segmentation and reporting.

Top 3 most used · Satisfaction score 7.9/10 *

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MarfeelAnalytics

The Content Intelligence Platform. Aligns teams around data-informed decisions and delivers personalised experiences in real time, without code.

Top 3 most used · Highest satisfaction score in category, 8.1/10 *

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ChartbeatAnalytics

Real-time content analytics for newsrooms, focused on engaged time rather than raw pageviews.

Top 3 most used · Satisfaction score 8.0/10 *

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MatomoAnalytics

A privacy-friendly alternative to Google Analytics. Fewer options and less immediately user-friendly, but it forces you to decide what you actually want to collect.

Satisfaction score 7.2/10 *

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SmartOctoAnalytics

Editorial analytics that translate content performance into concrete recommendations for newsroom teams.

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App & platform development

PugpigApp dev

App platform that blends live content, digital editions, podcasts and video across iOS, Android and the web.

Visit website →Pugpig benchmark report on Audiencers →
Twipe Mobile SolutionsApp dev

Twipe is the news app platform (unified, ePaper, editions SDK) & edition analytics partner of over 130 news organizations, building engaging news experiences readers love and publishers can integrate with ease.

Top 3 most used *

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SprylabApp dev

Develops platforms, apps and AI solutions for large and medium-sized companies looking to boost efficiency and growth.

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PurchaselyApp dev

In-app subscription and paywall management, with A/B testing of onboarding and conversion journeys without developer dependency.

Top 3 most used · Satisfaction score 7.3/10 *

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DMP / CDP

Glide NexaDMP/CDP

Connect identity, subscriptions, entitlements and engagement on a single user profile. Set access rules, build segments, and sync subscription status across your existing tools through one audience platform.

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PermutiveDMP/CDP

Audience platform built for a privacy-first web, letting publishers activate first-party data without third-party cookies.

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MediarithmicsDMP/CDP

European customer data platform combining audience segmentation, activation and campaign measurement.

Most used in category *

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Newsletter builder

LetterheadNewsletters

Newsletter platform built for publishers, with advertising and sponsorship management alongside sending.

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MailchimpNewsletters

Widely used email marketing platform with templates, automation and audience segmentation.

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BeehiivNewsletters

An all-in-one newsletter publishing and growth platform built specifically for content creators, independent publishers, and brands

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Push notifications

AirshipPush

Mobile-first customer engagement platform covering push notifications, in-app messaging and app experience.

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OneSignalPush

Cross-channel messaging covering web and mobile push, email and SMS, with a free tier for smaller publishers.

Top 3 most used · Satisfaction score 7.2/10 *

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Gamification

NorkonGamification

Norkon helps financial publishers turn real-time market data into engaging investor experiences, combining investor tools, content personalization and market intelligence in their digital products.

Visit website →DN Media case study on Audiencers →
QualifioGamification

Interactive content — quizzes, contests, surveys — used to drive engagement and collect first-party data.

Satisfaction score 7.0/10 *

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SEO

OnCrawlSEO

Technical SEO platform combining site crawling with log file analysis to show how search engines actually behave on your site.

Top 3 most used · Satisfaction score 7.8/10 *

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SemrushSEO

Keyword, position and competitor tracking for search visibility and content planning.

Top 3 most used · Satisfaction score 7.9/10 *

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Screaming FrogSEO

Desktop crawler for technical SEO audits, widely used as the default tool for site-wide checks.

Top 3 most used · Satisfaction score 7.7/10 *

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Agency

Code.storeAgency

We help publishers identify, migrate or build the right platform for their needs — technology-agnostic, spanning CMS, apps and data/AI. Clients include Infopro Digital, Le Point, Libération, William Reed, Media24…

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The Twenty OneAgency

The Twenty One embeds senior operators inside subscription businesses and consumer brands to build or re-establish the growth engine, running acquisition, retention and paid media until it scales on its own.

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BlueLenaAgency

Over 300 independent news organizations have chosen BlueLena's audience management and strategic services to accelerate business transformation and grow funding for journalism.

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* Usage and satisfaction data from the Tech Stack 2026 study, produced with Sciences Po. Satisfaction is an average score out of 10 given by responding publishers; “most used” refers to the share of publishers equipped with the tool. The study surveys French news publishers, with 31 to 37 respondents depending on the category.