07 Sep 2023 Decisions 3 clicks to cancel: the new legislations that are forcing publishers to rethink their subscriber unsubscription journey French regulators have recently announced a new click-to-cancel law – what does this mean for publishers?
18 Jul 2023 Inspirations Unlocking Customer Lifetime Value: The Power of Personalized Subscriber Onboarding at The Washington Post Higher engagement, retention rates, and an enhanced customer lifetime value (CLV)… how The Washington Post is onboarding their subscribers
18 Apr 2023 Inspirations Benchmark: how 3 successful British publishers are onboarding subscribers How can you drive customer value through a successful subscriber onboarding journey?
07 Apr 2023 Decisions Ask the experts: what are the most valuable engagement metrics to measure in a subscription model? We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model
23 Mar 2023 Operations Why recirculation should be one of your KPIs and how to increase it, with takeaways from The Independent The real-time metric that leads to higher engagement, loyalty and propensity to subscribe – all of which directly correlate with revenue
20 Dec 2022 Operations Publishers: 10 ways to combat subscription churn Retention is at least as important (if not more) than acquisition – so how do you increase subscriber retention rate?
01 Nov 2022 Operations How Le Figaro limits password sharing amongst subscribers Product Owner for the Figaro magazine since more than five years, in charge of retention. Comme la plupart des grandes plateformes fonctionnant sur des modèles d’abonnement, Le Figaro bloque désormais…
12 Oct 2022 Decisions Uncategorized Why retention is more important than acquisition Retention costs less than acquisition and brings in more revenue… it’s a no brainer!
