How DER SPIEGEL uses its engagement score: our key use cases
How DER SPIEGEL applies their engagement score, & why a one size fits all approach to a diverse audience is inefficient for sustainable revenue growth.
DER SPIEGEL
DER SPIEGEL’s engagement, conversion & retention strategies analyzed by experts at The Audiencers, the go-to community for publishing professionals.
4 posts
Going further with interactive engagement: introducing the debating feature
Regular commenting below articles has always been a frequently-used engagement feature on DER SPIEGEL. In fact, Product Manager…
Audience Research: identifying Key Engagement Drivers at DER SPIEGEL
This article was co-authored by Alexander Held, Senior Data Scientist, and Angelika Zajac, qualitative researcher in the audience…
How we measure audience engagement at DER SPIEGEL
By focusing on delivering a meaningful and relevant experience to our readers, DER SPIEGEL has built a loyal…