© Illustration by Aurélie Garnier
By focusing on delivering a meaningful and relevant experience to our readers, DER SPIEGEL has built a loyal and engaged community of subscribers who actively seek out our brand and value the content we provide. We are successful in acquiring new subscribers, yet we are facing a significant challenge in maintaining the retention of these readers. Some of our subscribers stop engaging with our content, leading to churn. This article dives into how we measure audience engagement and its impact on key business metrics.
Audience engagement metrics
