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Metrics data and research

Expert advice and strategies on metrics, data and research in a reader revenue model, by The Audiencers, the go-to community for publishing professionals.

36 posts

Frequency is the metric that matters most

Decisions

What the F Are You Doing? Why frequency is the metric that matters in the AI era

Why the "F" in RFV is the metric that survives the AI era, and how you can develop it

byMark Zohar

Decisions

The reader who left your article early might be your most engaged user

Engagement isn’t a single metric to optimize — it reflects different reader needs and moments, where the same behavior can signal success or friction depending on context

byRegula Marti

Operations

7 ways media can build a practical, empowering data culture

Data is an opportunity, so how can you unlock this to become not only data-informed but data-led.

byKhalil A. Cassimally

Decisions

Why the most valuable newsroom KPI is no longer reach but belonging

Why loyalty and value are at the top of the hierarchy of metrics for publishers and which KPIs you can track in this strategy.

byHeiko Scherer

Decisions

North Stars for publishers and the example of Financial Times

Deep dive into the development of Financial Times' North Star metric and latest Metrics That Matter framework

byMadeleine White

Decisions

Planning Your Subscriptions for 2025

Are you currently planning your subscriptions for 2025 – or have you already completed this process? Do you…

bySascha Bossen

Collections

Getting started with Lifetime Value

Lifetime Value is the total profit a business expects to make from a customer over the entire time they stay a customer - and it’s the key to an effective subscription business.

byAbi Spooner