Hello Genoveva, you're the Strategic Partner Manager at Google in Spain. What does that mean? What is your specific role?
Hi Marion, my role consists of supporting publishers with their…
I'm guessing that you're a fan of subscriptions, otherwise you're in the wrong place. But, unfortunately, not all of our users and readers are as enthusiastic about this model. Some are…
Montreal-based La Presse is a unique news organization. Long-time property of the Desmarais family, the legacy daily, which famously ditched its print edition for an iPad-only app in 2015, became…
You're reading The Audiencers' newsletter #26, sent out on November 15th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here.
The Audiencers' Community is…
Whilst many of The Audiencers' readership will be focused on subscription-funded content, a common misperception of Cookie walls is they are for ad-funded publishers only, but this is far from…
“Maybe young readers won’t subscribe now, but by building engagement we’re starting to develop the lifetime value of these readers ready for the future, when they might be ready to…
Early 2023, Poool launched the first Conversion Funnel Benchmark Report, a new quarterly study that seeks to provide digital publishing professionals with the data, insights and expertise to both compare their…
This is a summary of the recently published Retention Economics report, collaboratively written by Kevin Anderson, Consulting Director at Pugpig, and Laura Graham, Media Practice Lead at Manifesto Growth Architects.
For…
By focusing on delivering a meaningful and relevant experience to our readers, DER SPIEGEL has built a loyal and engaged community of subscribers who actively seek out our brand and…