Data | The Audiencers

22

"Our products are better when informed by the people who use them" The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals…

ByMadeleine White

22

Jul 2024

Operations

State of the mobile publishing market report 2024

Media businesses are facing their most difficult moment ever, Politico and Axios co-founder Jim VanderHei recently said as he ticked off challenges in audience acquisition and monetization. To compete, publishers…

ByKevin Anderson

22

Apr 2024

Decisions

Google News Consumer Insights tool: the need-to-know

Hello Genoveva, you're the Strategic Partner Manager at Google in Spain. What does that mean? What is your specific role? Hi Marion, my role consists of supporting publishers with their…

ByMarion Wyss

06

Apr 2024

Operations

Data, subscription and LTV: how Bloomberg and Reworld media are maximizing on the value of registration

Insights on data, subscription and LTV from The Audiencers’ Festival New York

ByMadeleine White

11

Mar 2024

Inspirations

Don’t feel like subscribing? 12 examples of alternatives to increase ARPU

I'm guessing that you're a fan of subscriptions, otherwise you're in the wrong place. But, unfortunately, not all of our users and readers are as enthusiastic about this model. Some are…

ByLennart Schneider

11

Mar 2024

Operations

Advertising, philanthropy, and user engagement: How the non-profit La Presse generated $13 million net assets in 2023

Montreal-based La Presse is a unique news organization. Long-time property of the Desmarais family, the legacy daily, which famously ditched its print edition for an iPad-only app in 2015, became…

ByAnabelle Nicoud

24

Nov 2023

Newsletter

#26. The Renaissance of WhatsApp & the launch of The Audiencers’ Community

You're reading The Audiencers' newsletter #26, sent out on November 15th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here. The Audiencers' Community is…

ByMadeleine White

13

Nov 2023

Decisions

European Cookie walls: changes and strategies you need to know

Whilst many of The Audiencers' readership will be focused on subscription-funded content, a common misperception of Cookie walls is they are for ad-funded publishers only, but this is far from…

BySimon Bennett

08

Nov 2023

Operations

How DN leveraged gamification to attract a younger audience, and got almost 35,000 new registered users

“Maybe young readers won’t subscribe now, but by building engagement we’re starting to develop the lifetime value of these readers ready for the future, when they might be ready to…

ByAlex Lehner

30

Oct 2023

Decisions

The Conversion Funnel Benchmark Report Q3 2023

Early 2023, Poool launched the first Conversion Funnel Benchmark Report, a new quarterly study that seeks to provide digital publishing professionals with the data, insights and expertise to both compare their…

ByMadeleine White