Metrics aren’t neutral: they reflect the interests of whoever built them
Why audience metrics reward whoever is already biggest — and what adopting platform analytics really commits you to.
Metrics data and research
Expert advice and strategies on metrics, data and research in a reader revenue model, by The Audiencers, the go-to community for publishing professionals.
38 posts
Synthetic audiences: where they help, where they stop, and how to run one
Understand and use synthetic audiences to make better decisions whilst understanding the limitations of this method
What the F Are You Doing? Why frequency is the metric that matters in the AI era
Why the "F" in RFV is the metric that survives the AI era, and how you can develop it
The reader who left your article early might be your most engaged user
Engagement isn’t a single metric to optimize — it reflects different reader needs and moments, where the same behavior can signal success or friction depending on context
7 ways media can build a practical, empowering data culture
Data is an opportunity, so how can you unlock this to become not only data-informed but data-led.
Why the most valuable newsroom KPI is no longer reach but belonging
Why loyalty and value are at the top of the hierarchy of metrics for publishers and which KPIs you can track in this strategy.
North Stars for publishers and the example of Financial Times
Deep dive into the development of Financial Times' North Star metric and latest Metrics That Matter framework
Planning Your Subscriptions for 2025
Are you currently planning your subscriptions for 2025 – or have you already completed this process? Do you…
Getting started with Lifetime Value
Lifetime Value is the total profit a business expects to make from a customer over the entire time they stay a customer - and it’s the key to an effective subscription business.
Enhancing audience engagement with data-driven decision-making: a practical guide
In today’s digital landscape, engaging audiences has become more complex than ever. As consumer behavior continues to evolve,…