Whilst many of The Audiencers’ readership will be focused on subscription-funded content, a common misperception of Cookie walls is they are for ad-funded publishers only, but this is far from the case – GDPR requires that publishers obtain users’ permissions whatever the purpose. And with the tightening regulations and “Chromageddon”, the time to act is now, ensuring your business model isn’t negatively impacted by the fall in user consent. Simon Bennett, ex-Yahoo, ex AOL and ex Virgin Media, dives into the topic.
