20 2 days ago Decisions The 5 Rs of digital transformation: how Ringier is shaping the long-term success of its media titles Relevance, Reputation, Reach, Revenue and Resilience – the KPIs that are leading Ringier titles to a sustainable digital future
12 Sep 2023 Inspirations Publishers: how to maximize reader engagement on mobile apps From customization and live feeds to onboarding and saving content for later, here are 6 publisher engagement techniques for apps
07 Sep 2023 Decisions 3 clicks to cancel: the new legislations that are forcing publishers to rethink their subscriber unsubscription journey French regulators have recently announced a new click-to-cancel law – what does this mean for publishers?
28 Aug 2023 Inspirations Hyper-local news, via WhatsApp… The success of Pamplonews in Spain Shifting from passive news consumption to an interactive and personalized experience is what this publication, exclusively on WhatsApp, is all about
24 Aug 2023 Inspirations Let’s deep dive into The GIST, a newsletter with over 650,000 subscribers A newsletter-centric model, tailored insights, personalization & strong branding has helped The Gist gain over 650,000 newsletter subscribers
27 Jul 2023 Operations How La langue française increased registered user acquisition by 450% thanks to a “bittersweet” strategy Inspired by Semafor and The New York Times, this French publisher has put email collection and registration at the forefront of their strategy
24 Jul 2023 Inspirations 4 things to learn from Fortune: diverse teams, bridge roles, economic metrics & paywalls that adapt to the reader Chief Customer Officer Selma Stern shares her thoughts on the subscription business at Fortune Media
24 May 2023 Operations Le Parisien’s new homepage: optimizing editorial and conversion simultaneously We met with Vincent Briot, Chief Product Officer at Le Parisien, who told us about their homepage optimization project, a page which receives 12 million visits per month.
23 May 2023 Decisions A coffee in Vienna with Die Presse: AI and reader revenue An AI curated article summarizing our conversation with Lukas, Data Strategist at Die Presse
10 May 2023 Decisions No data? No AI. The importance of registering readers before even considering subscription propensity modeling… AI brings about a world of opportunities, but intelligence needs fuel. Namely, data.