Publishers Archives | The Audiencers

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The 5 Rs of digital transformation: how Ringier is shaping the long-term success of its media titles

Relevance, Reputation, Reach, Revenue and Resilience – the KPIs that are leading Ringier titles to a sustainable digital future

12

Sep 2023

Inspirations

Publishers: how to maximize reader engagement on mobile apps

From customization and live feeds to onboarding and saving content for later, here are 6 publisher engagement techniques for apps

07

Sep 2023

Decisions

3 clicks to cancel: the new legislations that are forcing publishers to rethink their subscriber unsubscription journey

French regulators have recently announced a new click-to-cancel law – what does this mean for publishers?

28

Aug 2023

Inspirations

Hyper-local news, via WhatsApp… The success of Pamplonews in Spain

Shifting from passive news consumption to an interactive and personalized experience is what this publication, exclusively on WhatsApp, is all about

24

Aug 2023

Inspirations

Let’s deep dive into The GIST, a newsletter with over 650,000 subscribers

A newsletter-centric model, tailored insights, personalization & strong branding has helped The Gist gain over 650,000 newsletter subscribers

27

Jul 2023

Operations

How La langue française increased registered user acquisition by 450% thanks to a “bittersweet” strategy

Inspired by Semafor and The New York Times, this French publisher has put email collection and registration at the forefront of their strategy

24

Jul 2023

Inspirations

4 things to learn from Fortune: diverse teams, bridge roles, economic metrics & paywalls that adapt to the reader

Chief Customer Officer Selma Stern shares her thoughts on the subscription business at Fortune Media

24

May 2023

Operations

Le Parisien’s new homepage: optimizing editorial and conversion simultaneously

We met with Vincent Briot, Chief Product Officer at Le Parisien, who told us about their homepage optimization project, a page which receives 12 million visits per month.

23

May 2023

Decisions

A coffee in Vienna with Die Presse: AI and reader revenue

An AI curated article summarizing our conversation with Lukas, Data Strategist at Die Presse

10

May 2023

Decisions

No data? No AI. The importance of registering readers before even considering subscription propensity modeling…

AI brings about a world of opportunities, but intelligence needs fuel. Namely, data.