Publishers Archives | Page 2 of 8

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What other brands are doing to attract young audiences, and how the publishing industry can achieve the same

27

Sep 2023

The Audiencers’ Festival in Paris according to Marion: the ‘best ofs’ from our event

With 222 digital publishing professionals joining us for the day, and too many takeaways to fit into a single article, our very first festival in Paris didn’t disappoint

25

Sep 2023

Inspirations

100k downloads later — 8 things I learnt from launching FT Edit

There are plenty of brilliant articles covering methodologies for launching new products. Even ChatGPT will give you a comprehensive list of the work involved. But not enough is said about the other…

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Sep 2023

Decisions

The 5 Rs of digital transformation: how Ringier is shaping the long-term success of its media titles

Relevance, Reputation, Reach, Revenue and Resilience – the KPIs that are leading Ringier titles to a sustainable digital future

12

Sep 2023

Inspirations

Publishers: how to maximize reader engagement on mobile apps

From customization and live feeds to onboarding and saving content for later, here are 6 publisher engagement techniques for apps

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Sep 2023

Decisions

3 clicks to cancel: the new legislations that are forcing publishers to rethink their subscriber unsubscription journey

French regulators have recently announced a new click-to-cancel law – what does this mean for publishers?

28

Aug 2023

Inspirations

Hyper-local news, via WhatsApp… The success of Pamplonews in Spain

Shifting from passive news consumption to an interactive and personalized experience is what this publication, exclusively on WhatsApp, is all about

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Aug 2023

Inspirations

Let’s deep dive into The GIST, a newsletter with over 650,000 subscribers

A newsletter-centric model, tailored insights, personalization & strong branding has helped The Gist gain over 650,000 newsletter subscribers

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Jul 2023

Operations

How La langue française increased registered user acquisition by 450% thanks to a “bittersweet” strategy

Inspired by Semafor and The New York Times, this French publisher has put email collection and registration at the forefront of their strategy

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Jul 2023

Inspirations

4 things to learn from Fortune: diverse teams, bridge roles, economic metrics & paywalls that adapt to the reader

Chief Customer Officer Selma Stern shares her thoughts on the subscription business at Fortune Media