The subscription pricing page we’ve all built at least once: episode 4
Why you should acquire with one simple offer and retain with many, especially when it comes to the subscription pricing page
Benchmarks
Benchmarking engagement, conversion & retention strategies, analyzed by experts at The Audiencers, the go-to community for publishing professionals.
50 posts
Navigating subscriptions in Germany: topics, formats and willingness to pay
In Germany, most readers do not pay for news, but this 2025 study shares a few strategies could change that.
Why the best subscription businesses don’t try to sell on day 1: episode 3
Figma, Miro, Calm, New York Times... they all have something in common. They focus on one goal at a time, and don't sell on day 1
100 subscription business, 15 industries, 1 moodboard: episode 1
After subscribing to 100 businesses, Max shares trends, best practices and lessons on how to engage, convert & retain
Benchmarking donation and support models
Screenshots from leading donation-led publishers around the world to help you gain financial support for your work!
Benchmark ideas to increase newsletter subscribers
Newsletters are a powerful engaging, habit-forming and loyalty-building tool - so how can you get more newsletter subscribers?
Subscription offer page benchmarks
A collection of subscription offer pages to help you convince readers of your product, and better convert them into subscribers.
Subscriber cancellation journey benchmarks
Tightening regulations might be making it easier for subscribers to cancel, but this doesn’t mean you can’t build…
Subscriber onboarding journey benchmarks
Engage and retain subscribers from the moment they click pay with an on-site onboarding journey.
5 ideas of article formats where form follows function
How can we make text-heavy article formats more useful? Let's look at some examples of articles where form follows function.