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Benchmarks

Benchmarking engagement, conversion & retention strategies, analyzed by experts at The Audiencers, the go-to community for publishing professionals.

55 posts

The super user effect: what the Pugpig Media App Report tells us about reader engagement in 2026

How engagement concentrates among a small group of super users, how audio, video & games boost engagement & how to measure the value of your app.

Which tools do French news publishers actually use to produce, distribute and monetise their digital content? And how do they rate these tools?

How newsrooms can adapt to the new community era, based on FT Strategies' first Future Newsrooms Study

German news brands grew audience 13% year-over-year in April, while US brands fell more than 17% - but why?

A tour of subscription businesses outside of the media industry - why do people pay, and what can we learn from their products?

Why you should acquire with one simple offer and retain with many, especially when it comes to the subscription pricing page

In Germany, most readers do not pay for news, but this 2025 study shares a few strategies could change that.

Figma, Miro, Calm, New York Times... they all have something in common. They focus on one goal at a time, and don't sell on day 1

After subscribing to 100 businesses, Max shares trends, best practices and lessons on how to engage, convert & retain

Screenshots from leading donation-led publishers around the world to help you gain financial support for your work!