“Do something with your luck”: What German news brands are doing right
German news brands grew audience 13% year-over-year in April, while US brands fell more than 17% - but why?
Selma Stern is a strategic advisor helping media leaders transform their organizations for sustainable growth. Drawing on 15+ years of experience in consulting and global news media, she specializes in Digital Subscription Strategy and Organization Design. Selma bridges the gap between high-level strategy and the messy reality of execution, helping publishers fix the internal structures that hold them back. Based in Berlin, she spends her days designing strategies for growth, and her evenings negotiating with her toughest stakeholder yet: her young daughter.
2 posts
Alignment as an extreme sport: 5 things effective subscriptions leaders do
Subscriptions sit at the exact intersection of business, product, editorial, and data!... So how can you be an effective player in this game of extreme cross-functional collaboration.