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App engagement, conversion & retention strategies analyzed by experts at The Audiencers, the go-to community for publishing professionals.

12 posts

Operations

The Telegraph: retaining subscribers with a killer mobile strategy

The Telegraph made a radical product choice: to allocate 90% of its resources to its mobile app, placing it at the centre of its strategy and building subscriber loyalty.

byMarion Wyss

Inspirations

Relaunching The Guardian app: changing reader habits means we must also evolve

New features and a redesign: the three areas that The Guardian improved in their new app, launched May 2025.

byCraig Law

Decisions

What 400 media apps tell us about the trends driving engagement in 2025

Pugpig's recent report shares data on engagement on mobile apps, proving once again the value of apps for digital publishers.

byChristie Easter

Decisions

60% increase in active users: the value of push notifications

Push notifications and other app messaging can be a powerful tool for building habits - this report reveals how.

byKevin Anderson

Inspirations

The Atlantic: bringing more value to readers and subscribers through our mobile app

“Our products are better when informed by the people who use them“ The Audiencers' Festival at The New…

byMadeleine White

Operations

State of the mobile publishing market report 2024

Media businesses are facing their most difficult moment ever, Politico and Axios co-founder Jim VanderHei recently said as…

byKevin Anderson

Inspirations

Le Monde launches new mobile app feature to combat news avoidance & information fatigue

According to the latest Reuters Digital News Report, 36% of people worldwide choose to avoid news. From a business perspective, this represents a significant number of readers who may never subscribe to any news title or are at risk of unsubscribing soon. For the French newspaper Le Monde, this matter is taken seriously...

byMarion Wyss