From opinion to evidence: how we built a data-led product framework for news apps at Funke
Senior Product Manager, Stefan, shares a framework he developed to make product decisions in a structured, data-led way.
Apps
App engagement, conversion & retention strategies analyzed by experts at The Audiencers, the go-to community for publishing professionals.
13 posts
The Telegraph: retaining subscribers with a killer mobile strategy
The Telegraph made a radical product choice: to allocate 90% of its resources to its mobile app, placing it at the centre of its strategy and building subscriber loyalty.
Relaunching The Guardian app: changing reader habits means we must also evolve
New features and a redesign: the three areas that The Guardian improved in their new app, launched May 2025.
What 400 media apps tell us about the trends driving engagement in 2025
Pugpig's recent report shares data on engagement on mobile apps, proving once again the value of apps for digital publishers.
60% increase in active users: the value of push notifications
Push notifications and other app messaging can be a powerful tool for building habits - this report reveals how.
The Atlantic: bringing more value to readers and subscribers through our mobile app
“Our products are better when informed by the people who use them“ The Audiencers' Festival at The New…
State of the mobile publishing market report 2024
Media businesses are facing their most difficult moment ever, Politico and Axios co-founder Jim VanderHei recently said as…
Le Monde launches new mobile app feature to combat news avoidance & information fatigue
According to the latest Reuters Digital News Report, 36% of people worldwide choose to avoid news. From a business perspective, this represents a significant number of readers who may never subscribe to any news title or are at risk of unsubscribing soon. For the French newspaper Le Monde, this matter is taken seriously...
100k downloads later — 8 things I learnt from launching FT Edit
Here are my human-first learnings of launching FT Edit, the Financial Times' app offering 8 in-depth articles a day.
Publishers: how to maximize reader engagement on mobile apps
From customization and live feeds to onboarding and saving content for later, here are 6 publisher engagement techniques for apps