Engagement Archives | The Audiencers

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ENGAGEMENT, CONVERSION & RETENTION

23

Why recirculation should be one of your KPIs and how to increase it, with takeaways from The Independent

The real-time metric that leads to higher engagement, loyalty and propensity to subscribe – all of which directly correlate with revenue

08

Audience research at The Atlantic: The questions that data can’t answer

Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic

06

User needs 2.0: a plug-and-play model to be more valuable to audiences

Dmitry Shishkin is back with an updated version of the user needs model to bring newsrooms closer to its audiences and deliver value

22

The concept of Engagement Economics: connecting engagement to commercial outcomes

How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers?

04

From community to reader revenue: lessons to learn from The Independent and Reach PLC

Mark Zohar shares how community builds a valuable stepping stone between un-engaged users and subscribers.

12

Increase subscription conversion rates by 46% through optimizing each of these smaller steps by just 10%

Making small improvements on each step of the funnel will have a cumulatively greater impact on conversion rates than solely tracking and optimizing the performance of the paywall alone. Let’s…

12

WAN-IFRA World News Media Congress 2022: 4 key takeaways

The attention recession, lack of trust in news, the challenges in building products & diversification – what did the experts have to say at WAN-IFRA?

12

News publishers can build trust: how The Conversation is focussing on providing more value to people

Trust in news is abysmal. So, how is The Conversation working towards being more valuable to users and building trust?

12

Guide: Increase frequency of visits to better convert users into subscribers

Frequency of visits directly impacts revenues, so here’s our guide to increasing this metric, with benchmark examples.