The art of generating data insights (from an analyst/marketer point of view)
More data has been created in the last 2 years than in the entire history of humanity, but most analysts don't know how to turn this data into insights
Engagement
Engagement strategies for a reader revenue model, by The Audiencers, the go-to community for publishing professionals.
119 posts
WAN-IFRA World News Media Congress 2022: 4 key takeaways
The attention recession, lack of trust in news, the challenges in building products & diversification - what did the experts have to say at WAN-IFRA?
News publishers can build trust: how The Conversation is focussing on providing more value to people
Trust in news is abysmal. So, how is The Conversation working towards being more valuable to users and building trust?
Guide: Increase frequency of visits to better convert users into subscribers
Frequency of visits directly impacts revenues, so here's our guide to increasing this metric, with benchmark examples.
Deep dive into the Morning Brew newsletter
You probably already knew that Morning Brew is a newsletter superstar, growing to 4 million subscribers in six years. But what are their secrets?
Is there an optimal article length? Our data on the relationship between word count and engagement
Chartbeat sought to find out how Average Engaged Time changes as word count increases and how editorial teams can use this data to optimize their content.
Engagement strategy benchmarks for digital content producers
What are some of the best publishers in the industry doing to increase engagement & revenues
The Essential Engagement KPIs for Optimizing Conversion Rates
Why engagement is important, the essential KPIs for tracking it, and how to turn this measurement into actions that will optimize conversion rates.
Engagement data & conversion strategies to increase revenue
Quantify user's loyalty journey, monetize conversion events and adapt user experiences to increase reader revenue