Value proposition | The Audiencers

03

Lars K Jensen is a former journalist who has been working with digital development, analyses and journalism in the media industry for several years. He's currently in charge of Audience,…

ByLars K Jensen

30

Oct 2023

Decisions

Retention economics: from churn management to relationship management

This is a summary of the recently published Retention Economics report, collaboratively written by Kevin Anderson, Consulting Director at Pugpig, and Laura Graham, Media Practice Lead at Manifesto Growth Architects. …

ByKevin Anderson

16

Oct 2023

Decisions

Bridge roles in practice: the models, strategies and structures for success

Our first panel session of The Audiencers’ Festival didn’t disappoint! Here’s our key takeaways on bridge roles

ByMadeleine White

04

Sep 2023

Inspirations

Benchmarking digital publisher’s paywall on app

Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an important role in publisher's digital strategy. However, when it comes to reader…

ByMadeleine White

20

Jun 2023

Newsletter

#15. The Right Message: What if you onboarded all visitors? And research on the messaging to use for subscription marketing

You're reading The Audiencers' newsletter #15, sent out on May 31st, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here. In The Audiencers' Newsletter #15:…

ByMadeleine White

16

May 2023

Operations

The Right Message: Subscriptions, Paywalls and Prospect Theory

Gain or loss? To succeed with a subscription product, understand what users want to achieve and choose the right message. A new research paper applies behavioral economics to news subscriptions.

ByLars K Jensen

07

Apr 2023

Decisions