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Stern+: How one of Germany’s biggest magazine brands rebuilt a subscription business from scratch

Johannes Vogel, Chief Product & Revenue Officer at stern, explains how the team rebuilt the digital operation of three major German brands around reader revenue, and why the hardest problem had nothing to do with technology.

byJohn Rahim

Operations

Guide: how to segment audiences for a dynamic paywall

A deep dive into the many ways that you could segment your audience in a dynamic paywall model

byMadeleine White

Paywalls - The 6 levels of sophistication we identified

Operations

What’s free, what’s paid, and why it’s really an engagement trade-off: episode 2

Let's look into one of the most consequential product decisions in the media industry: "What's free and what's paid?"

byMaxime Moné

Operations

Building resilience with registration

By converting anonymous visitors into known users, you’re building the resilience needed for a privacy-first, platform-fragmented market.

byMadeleine White

Operations

Improve how you communicate with colleagues: an AI method tested by researchers

Audience and funnel work succeeds or fails on internal communication, yet few people get structured support to improve it... until now!

byKhalil A. Cassimally

Operations

How to build a referral program that drives subscription growth

Lennart Schneider, interviews Stefan Bader, CEO and Co-founder of Cello, to discuss how to build a referral program that ensures sustained growth.

byLennart Schneider

Operations

7 ways media can build a practical, empowering data culture

Data is an opportunity, so how can you unlock this to become not only data-informed but data-led.

byKhalil A. Cassimally

Operations

How to stop subscription revenue leaks: technical and strategic solutions

Ali Mahmood shares how to build secure, trust-based subscription systems that protect revenue without alienating readers.

byAli Mahmood

Operations

Subscription price increase: the 7 biggest mistakes to avoid

How do you increase revenues and retention whilst increasing the price of your subscription? We ask the pricing experts!

byLennart Schneider