Conversion | The Audiencers

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Organized by German press agency dpa and consultancy firm Highberg, the DRIVE (Digital Revenue Initiative) project was launched in 2020 to support publishers in digital transformation with reader revenue models…

ByMadeleine White

10

4 days ago

Collections

Increase conversion rates: how to get started with a dynamic paywall

Making your paywall dynamic means being audience-first, adapting the conversion experience to a user's profile or context thanks to audience segmentation. It's the most effective strategy to optimize conversion rates.…

ByMadeleine White

10

4 days ago

Collections

35 ways to grow your newsletter list

The newsletter man himself, Dan Oshinsky, founder of Inbox Collective, spoke at The Audiencers' Workshop in New York in March 2024 on how to grow your newsletter list. With 35…

ByMadeleine White

03

Sep 2024

Collections

The conversion funnel framework, explained

This article works through Poool's Conversion Funnel Framework, a set of KPIs that publishers can track in their Dashboard and use to optimize conversion rates. Each quarter, the Poool team…

ByMadeleine White

01

Sep 2024

Inspirations

Subscription innovation: Maddyness launches a lifetime subscription offer at €1,490

Maddyness is the go-to magazine for entrepreneurs and innovators. Founded in France and now with a UK edition, Maddyness aims to open a window on the future of companies, and…

ByMarion Wyss

12

Aug 2024

Operations

What is a dynamic paywall?

If you're in the media business, likelihood is you already know what a paywall is. It blocks content and asks a reader to pay to subscribe in order to gain…

ByMadeleine White

07

Aug 2024

Inspirations

Increasing acquisition with introductory offers: a look behind Scientific American’s subscription growth

76% of consumers say they’re more likely to subscribe if a free trial is offered. Over the past 2-3 years, news media subscription leaders like the NYT and Die Zeit…

ByChristopher Monello-Johnson

10

Jul 2024

Inspirations

Elections, Euros, Olympics: engaging and converting audiences during big events

Community building, dedicated value propositions, promotional subscription offers… how are publishers increasing reader revenue during big events?

ByMadeleine White

06

Jun 2024

Collections

Ask the experts: How publishers are organizing their reader revenue teams

To help benchmark how other publishers are organizing their reader revenue teams, we spoke to 5 publishers on their team structure, KPIs and how this links to their overarching business…

ByMadeleine White

13

May 2024

Decisions

“Decisive notes” – The articles that convert for Argentina’s Clarín

What makes a reader decide to subscribe? We look at how Clarín defined the type of journalism that converts and integrated learnings into the newsroom.

ByIsmael Nafria