Digital publishing professional since 2006, Marion started by working for pure-player press before larger national titles in France including ELLE Magazine, L’OBS and Challenges where she was Chief Digital Officer until 2017. Following this, Marion founded Underlines, a consultancy agency for digital publishers, later working more closely with Poool who acquired the company in 2021. Since then, she has taken the role of Chief Marketing Officer and associate at Poool, also lecturing on reader revenue models for publishers at various journalism schools in France and Switzerland.
We met with Vincent Briot, Chief Product Officer at Le Parisien, who told us about their homepage optimization project, a page which receives 12 million visits per month.
In this exclusive interview, Arnaud Aubron, Le Monde’s Head of Development and lead of Le Monde in English, tells us about how and why they took on this project, the…
