The Audiencers’ Festival Toronto was one to remember - held in the legendary El Mocambo, where the likes of The Rolling Stones and Billy Idol have performed, the energy from…
You're reading The Audiencers' newsletter #31, sent out on February 7th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here.
2024 mean's business
With…
Price is the biggest lever for any subscription company, but most companies don't have a pricing strategy... At least that's what Florian Bauer says who, with his consulting company Vocatus,…
Craig Law, Product Marketing Manager at The Guardian, spoke at ACE's Subscriptions Seminar this November about the British publisher's "12for12", Guardian Weekly, campaign. The project led to an impressive 2,754…
Nearly 150 years after it first launched as a news publication, The Washington Post is one of the top news brands in the world. And, since its sale to Jeff…
2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve.
You're reading The Audiencers' newsletter #1, sent out on October 26th, 2022. To receive future newsletters straight to your inbox every two weeks, sign up here.
And there goes the…