© Illustration by Aurélie Garnier
Lennart Schneider, founder of Subscribe Now podcast & newsletter, and expert on digital subscription models, interviews Stefan Bader, CEO and Co-founder of Cello, to discuss how to build a referral program that ensures sustained growth.
-> Why visibility is the decisive factor
-> How to choose the right rewards
-> Why fairness wins
-> and how you can reduce the cost risk in customer acquisition
For years, companies have been struggling with the same challenge. Specifically, rising customer acquisition costs are making it increasingly difficult to win new subscribers at affordable prices.
There are many reasons for this – paid marketing is becoming increasingly expensive, SEO has less reach since the spread of LLMs, and social media algorithms play a significant role on who sees which content, and when.
