Before you bundle: how to find out what your subscribers actually want
How do you package subscriptions to drive business growth without alienating the very audience that keeps you alive? Insights from Montréal
Guides
Guides to help you overcome a challenge, achieve a goal or simply impress your boss by better engaging, converting and retaining your audience.
139 posts
What the F Are You Doing? Why frequency is the metric that matters in the AI era
Why the "F" in RFV is the metric that survives the AI era, and how you can develop it
Navigating the community era: key takeaways from the 2026 Future Newsrooms Study
How newsrooms can adapt to the new community era, based on FT Strategies' first Future Newsrooms Study
The New York Times is becoming subscription infrastructure for other publishers
What FIPP's latest data reveals about who is winning the subscription race, and why (with NYT providing the infastructure)
Why I don’t care about your newsletter open rates
There's no such thing as a "good" open rate, but you shouldn't stop tracking this metric
The reader who left your article early might be your most engaged user
Engagement isn’t a single metric to optimize — it reflects different reader needs and moments, where the same behavior can signal success or friction depending on context
The first 100 days: why most of what we call retention is really just micro-conversions (again): episode 5
The cycle doesn't stop when someone becomes a subscriber, and you only have about 100 days (probably less) to engage.
Mastering audience segmentation with Selma Stern
Selma Stern shares her recommendations for mastering audience segmentation to maximize the value of each reader.
Guide: how to segment audiences for a dynamic paywall
A deep dive into the many ways that you could segment your audience in a dynamic paywall model
What’s free, what’s paid, and why it’s really an engagement trade-off: episode 2
Let's look into one of the most consequential product decisions in the media industry: "What's free and what's paid?"