Steal this strategy: paywall and subscription trends to test to increase conversion rates
The latest strategies being tested by publishers around the world to increase conversion rates to subscriptions
Guides
Guides to help you overcome a challenge, achieve a goal or simply impress your boss by better engaging, converting and retaining your audience.
152 posts
How newsrooms can learn from failure without failing in public
Journalism has to be right the first time. Product work doesn't, as long as you know where to draw the line.
Do you have enough recurring value to launch subscriptions? The questions to ask yourself
Subscription fatigue is the easy explanation when a paid product struggles. The more useful question is whether there was enough recurring value to begin with.
The next engagement shift: from strong products to experience systems
Publishers’ next opportunity lies in moving from strong products to a connected experience system built around journalism
Synthetic audiences: where they help, where they stop, and how to run one
Understand and use synthetic audiences to make better decisions whilst understanding the limitations of this method
Designing a more accurate subscription funnel for news media
Lennart maps the different stages a subscriber can move through over the course of their lifecycle in a revised funnel
Before you bundle: how to find out what your subscribers actually want
How do you package subscriptions to drive business growth without alienating the very audience that keeps you alive? Insights from Montréal
What the F Are You Doing? Why frequency is the metric that matters in the AI era
Why the "F" in RFV is the metric that survives the AI era, and how you can develop it
Navigating the community era: key takeaways from the 2026 Future Newsrooms Study
How newsrooms can adapt to the new community era, based on FT Strategies' first Future Newsrooms Study
Steal this strategy: examples of publishers building relationships with readers (and how to replicate them)
Case studies to build lasting relationships with readers: what's working, lessons to take away and articles to dive in deeper.