The New York Times is becoming subscription infrastructure for other publishers
What FIPP's latest data reveals about who is winning the subscription race, and why (with NYT providing the infastructure)
John Rahim has spent over 30 years working across digital and marketing agencies and technology companies, including senior roles within WPP, Omnicom, and Publicis. Since 2015, he has focused on consulting for media technology companies serving the publishing industry. He is the founder of The Media Stack, a newsletter covering media industry strategy and technology, and regularly interviews leading figures in the publishing sector on business strategy, audience growth, and customer acquisition.
5 posts
Stern+: How one of Germany’s biggest magazine brands rebuilt a subscription business from scratch
Johannes Vogel, Chief Product & Revenue Officer at stern, explains how the team rebuilt the digital operation of three major German brands around reader revenue, and why the hardest problem had nothing to do with technology.
The essential subscription: how Mediahuis is bundling beyond journalism
How Mediahuis is bundling hiking apps, e-books and masterclasses alongside its journalism, from Group B2C Strategy Director
The Mill Media’s Simple Bet: Readers Pay for Quality
What does an "overwhelmingly reader-driven" revenue strategy means for The Mill Media's business?
Post-Paywall Thinking, Publisher Perspectives from The Audiencers’ Festival
BBC, Reuters, Toronto Star & others share how they're working on reader revenue strategies to build sustainable business models