Audiencers Audiencers
  • Case Studies
  • Benchmarks
    • Newsletter acquisition
    • User needs models
    • Subscriber acquisition channels
    • Paywalls
    • Registration walls
    • Subscription offer page
    • Benefits to offer subscribers
    • Donation & support models
    • Onboarding
    • Cancellation
  • Directories
    • Consultant directory
    • Tech stack directory
  • Community
    • WhatsApp
    • Newsletter
  • Events
    • All Audiencers’ Festivals
    • External event calendar
  • Metrics aren’t neutral: they reflect the interests of whoever built them
  • DC Thomson’s Sports Pack: a smaller subscription for readers who wanted sport and nothing else
  • How we segmented our paywall audience to optimize ARPU 
  • Steal this strategy: paywall and subscription trends to test to increase conversion rates
  • How newsrooms can learn from failure without failing in public
  • Engagement
  • Subscription
  • Registration
  • Retention
  • Community-building
  • For Poool clients
WhatsApp Linkedin
WhatsApp Linkedin
Audiencers Audiencers
Audiencers Audiencers
  • Case Studies
  • Benchmarks
    • Newsletter acquisition
    • User needs models
    • Subscriber acquisition channels
    • Paywalls
    • Registration walls
    • Subscription offer page
    • Benefits to offer subscribers
    • Donation & support models
    • Onboarding
    • Cancellation
  • Directories
    • Consultant directory
    • Tech stack directory
  • Community
    • WhatsApp
    • Newsletter
  • Events
    • All Audiencers’ Festivals
    • External event calendar
Audiencers Audiencers
  • Engagement
  • Subscription
  • Registration
  • Retention
  • Community-building
  • For Poool clients
Home Subscriber onboarding journey benchmarks
  • Inspirations

Subscriber onboarding journey benchmarks

Madeleine whitebyMadeleine White
14 January, 2026
onboarding benchmarks onboarding benchmarks
© Illustration by Aurélie Garnier

Engage and retain subscribers from the moment they click pay with an on-site onboarding journey, inspired by some of the leading publishers in the business.

Click on the image to enlarge and swipe through the examples.

In need of some best practices to accompany these benchmarks? Check this article out.

  • The Washington Post subscriber onboarding journey
  • NYT registration onboarding journey
  • Irish News registration onboarding journey
  • Irish News subscriber onboarding journey
  • L'EST subscriber onboarding
  • Le Parisien subscriber onboarding journey
  • The Audiencers' subscriber onboarding journey
  • The Economist subscriber onboarding journey
  • The Economist subscriber onboarding journey
  • Business Insider subscriber onboarding journey
  • The Independent subscriber onboarding journey
  • The Telegraph subscriber onboarding journey
  • The Telegraph subscriber onboarding journey
  • Benchmarks
  • Onboarding
  • Retention
Madeleine whitebyMadeleine White
Published January 14, 2026

Read more

DC Thomson DC Thomson
  • Inspirations

DC Thomson’s Sports Pack: a smaller subscription for readers who wanted sport and nothing else

Paywall benchmark Paywall benchmark
  • Inspirations

Steal this strategy: paywall and subscription trends to test to increase conversion rates

Immediate Media Immediate Media
  • Inspirations

Reader revenue at Immediate Media: 1.2 million paid subscribers, and a custom model for almost every brand

  • Inspirations

Le Monde on YouTube: 4 million views a day, and why it won’t build a TV channel

media app report 2026 media app report 2026
  • Inspirations

The super user effect: what the Pugpig Media App Report tells us about reader engagement in 2026

SFGATE SFGATE
  • Inspirations

Why SFGATE launched an app instead of a paywall, and called it “Friends”

  • Topics
    • A/B testing
    • AI
    • ARPU
    • Bridge role
    • Churn
    • Conversion
    • Engagement
    • Games
    • Lifetime Value
    • Mobile app
    • Newsletter
  • Topics
    • Onboarding
    • Organization
    • Paywall
    • Pricing
    • Registration
    • Retention
    • Segmentation
    • Subscription
    • User Needs
    • Value proposition
    • Young readers
  • Benchmarks
    • 160+ paywall examples
    • 50+ Registration Walls Benchmark
    • Value proposition examples
    • Registration walls examples
    • A/B testing paywall benchmarks
    • Paywalls on mobile app examples
    • Black Friday paywalls examples
    • Spanish-language subscription models examples
    • Onboarding journeys examples
    • Unsubscription journeys examples
  • The Audiencers’ Events
    • The Audiencers’ Festival – Paris 2023
    • The Audiencers’ Festival – London 2023
    • The Audiencers’ Festival – Madrid 2024
    • The Audiencers’ Festival – New York 2024
    • The Audiencers’ Festival – Toronto 2024
    • The Audiencers’ Festival – London 2024
    • The Audiencers’ Festival – Paris 2024
    • The Audiencers Festival – London 2025
  • Our WhatsApp Community
    • English-speaking main group
    • English job board
    • English-speaking Poool Clients group
    • French-speaking main group
    • French job board
    • French-speaking Poool Clients group
Audiencers Audiencers
© 2025 The Audiencers
  • About us
  • Our Newsletter
  • Poool’s blog
  • Contact us
  • Legal notice
  • User policies
  • Cookie Policy
  • Privacy policy
  • Terms of Sale and Use
  • Subscribe to The Audiencers
WhatsApp Linkedin