Audiencers Audiencers
  • Engagement
  • Registration
  • Paywalls
  • Subscription
  • Retention
  • Benchmarks
  • “Do something with your luck”: What German news brands are doing right
  • Steal this strategy: examples of publishers building relationships with readers (and how to replicate them)
  • Toilet paper, wine, cars, and what they teach us about subscription: episode 6
  • Fewer articles, more value: Le Nouvel Obs’ transformation to reconnect with its readers
  • From Melbourne to London: how Broadsheet is scaling culture and reader revenue
  • Newsletter
  • Case studies
  • 2026 calendar
  • Festivals
  • Community
  • Job offers
  • Directory of Consultants
  • For Poool clients
WhatsApp Linkedin
WhatsApp Linkedin
Audiencers Audiencers
Audiencers Audiencers
  • Engagement
  • Registration
  • Paywalls
  • Subscription
  • Retention
  • Benchmarks
Audiencers Audiencers
  • Newsletter
  • Case studies
  • 2026 calendar
  • Festivals
  • Community
  • Job offers
  • Directory of Consultants
  • For Poool clients
Home Subscriber onboarding journey benchmarks
  • Inspirations

Subscriber onboarding journey benchmarks

Madeleine whitebyMadeleine White
14 January, 2026
onboarding benchmarks onboarding benchmarks
© Illustration by Aurélie Garnier

Engage and retain subscribers from the moment they click pay with an on-site onboarding journey, inspired by some of the leading publishers in the business.

Click on the image to enlarge and swipe through the examples.

In need of some best practices to accompany these benchmarks? Check this article out.

  • The Washington Post subscriber onboarding journey
  • NYT registration onboarding journey
  • Irish News registration onboarding journey
  • Irish News subscriber onboarding journey
  • L'EST subscriber onboarding
  • Le Parisien subscriber onboarding journey
  • The Audiencers' subscriber onboarding journey
  • The Economist subscriber onboarding journey
  • The Economist subscriber onboarding journey
  • Business Insider subscriber onboarding journey
  • The Independent subscriber onboarding journey
  • The Telegraph subscriber onboarding journey
  • The Telegraph subscriber onboarding journey
  • Benchmarks
  • Onboarding
  • Retention
Madeleine whitebyMadeleine White
Published January 14, 2026

Read more

  • Inspirations

Steal this strategy: examples of publishers building relationships with readers (and how to replicate them)

Bonus. The fun one Toilet paper Japanese snack boxes wine... The most surprising subscription models Bonus. The fun one Toilet paper Japanese snack boxes wine... The most surprising subscription models
  • Inspirations

Toilet paper, wine, cars, and what they teach us about subscription: episode 6

Comment Le Nouvel Obs se transforme Comment Le Nouvel Obs se transforme
  • Inspirations

Fewer articles, more value: Le Nouvel Obs’ transformation to reconnect with its readers

Broadsheet subscription Broadsheet subscription
  • Inspirations

From Melbourne to London: how Broadsheet is scaling culture and reader revenue

Poool membership Poool membership
  • Inspirations

Steal this strategy: 4 membership models succeeding for publishers (and how to learn from them)

Retention. The first 100 days are your only window Retention. The first 100 days are your only window
  • Inspirations

The first 100 days: why most of what we call retention is really just micro-conversions (again): episode 5

  • Topics
    • A/B testing
    • AI
    • ARPU
    • Bridge role
    • Churn
    • Conversion
    • Engagement
    • Games
    • Lifetime Value
    • Mobile app
    • Newsletter
  • Topics
    • Onboarding
    • Organization
    • Paywall
    • Pricing
    • Registration
    • Retention
    • Segmentation
    • Subscription
    • User Needs
    • Value proposition
    • Young readers
  • Benchmarks
    • 160+ paywall examples
    • 50+ Registration Walls Benchmark
    • Value proposition examples
    • Registration walls examples
    • A/B testing paywall benchmarks
    • Paywalls on mobile app examples
    • Black Friday paywalls examples
    • Spanish-language subscription models examples
    • Onboarding journeys examples
    • Unsubscription journeys examples
  • The Audiencers’ Events
    • The Audiencers’ Festival – Paris 2023
    • The Audiencers’ Festival – London 2023
    • The Audiencers’ Festival – Madrid 2024
    • The Audiencers’ Festival – New York 2024
    • The Audiencers’ Festival – Toronto 2024
    • The Audiencers’ Festival – London 2024
    • The Audiencers’ Festival – Paris 2024
    • The Audiencers Festival – London 2025
  • Our WhatsApp Community
    • English-speaking main group
    • English job board
    • English-speaking Poool Clients group
    • French-speaking main group
    • French job board
    • French-speaking Poool Clients group
Audiencers Audiencers
© 2025 The Audiencers
  • About us
  • Our Newsletter
  • Poool’s blog
  • Contact us
  • Legal notice
  • User policies
  • Cookie Policy
  • Privacy policy
  • Terms of Sale and Use
  • Subscribe to The Audiencers
WhatsApp Linkedin