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Home Subscriber onboarding journey benchmarks
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Subscriber onboarding journey benchmarks

Madeleine whitebyMadeleine White
14 January, 2026
onboarding benchmarks onboarding benchmarks
© Illustration by Aurélie Garnier

Engage and retain subscribers from the moment they click pay with an on-site onboarding journey, inspired by some of the leading publishers in the business.

Click on the image to enlarge and swipe through the examples.

In need of some best practices to accompany these benchmarks? Check this article out.

  • The Washington Post subscriber onboarding journey
  • NYT registration onboarding journey
  • Irish News registration onboarding journey
  • Irish News subscriber onboarding journey
  • L'EST subscriber onboarding
  • Le Parisien subscriber onboarding journey
  • The Audiencers' subscriber onboarding journey
  • The Economist subscriber onboarding journey
  • The Economist subscriber onboarding journey
  • Business Insider subscriber onboarding journey
  • The Independent subscriber onboarding journey
  • The Telegraph subscriber onboarding journey
  • The Telegraph subscriber onboarding journey
  • Benchmarks
  • Onboarding
  • Retention
Madeleine whitebyMadeleine White
Published January 14, 2026

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