Home Archives for Madeleine White

Madeleine White

Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.

173 posts

User needs from across the publishing industry

Decisions

Adapting user needs to your audience: what are other publishers doing?

Ringier, Berlingske, Vox... How have media organizations adapted the User Needs Model to their content and audience?

Decisions

North Stars for publishers and the example of Financial Times

Deep dive into the development of Financial Times' North Star metric and latest Metrics That Matter framework

Inspirations

Inside The Kyiv Independent’s membership model

With 70% of revenue coming directly from reader support after just 3 years of existence, The Kyiv Independent's membership model is an inspiring one!

WANIFRA case studies on navigating sustained newsroom transformation

Inspirations

5 case studies on navigating sustained newsroom transformation

From building a B2B product & attracting a younger, female audience to launching a Swiftie newsletter, 5 European publishers share their work.

Decisions

Easy-to-cancel regulations are an opportunity rather than a threat

"Brands focused on long-term growth prioritize trust over short-term barriers" - how you can use easy cancellation as an opportunity.

Inspirations

Inspiration on how to make your hard paywall dynamic

The days of one-size-fits-all paywalls are over! Dynamic models are essential for digital subscription success.