#85. Mediahuis’ essential subscription bundle
Bundling beyond journalism, NTM Sweden's subscription for young audiences and The Kyiv Independent community building
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
251 posts
#84. Behind The Guardian’s $3.1M end-of-year campaign
Subscriptions are rising even as traffic shrinks, The Guardian's record-breaking campaign and breaking the subscription plateau
#83. Le Monde in English is on track to become profitable in 2026
New Directory of Consultants, Le Monde in English and NYT's free area
#82. How to lock in subscribers without holding them prisoner
A new paywall trend, locking in subscribers and engaging younger audiences
#81. Reduce subscriber acquisition costs with referrals
Benchmarking galore, 5 things subscription leaders should do and referrals as a growth tool
#79. Netflix locks-in subscribers with tactical release dates
Your industry event calendar for 2026 and 7 ways media can build a practical data culture
#78. Members at Condé Nast have 50x higher LTV than subscribers
Condé Nast's membership model, two homepages for two audiences & a paywall model adapted to games
#77. How NYT Wirecutter launched a personalized newsletter
5 ideas of innovative article formats, easy cancellation strategy that also retains and Wirecutter's personalized newsletter
#76. How to prevent subscription revenue leaks
The homepage isn't dead, Washington Post partners with Perplexity and preventing subscription revenue leaks
#75. How to raise your price without losing subscribers
CT Insider launches AI audio briefing, how can you make cancellation worse and raising your subscription price