Steal this strategy: 4 membership models succeeding for publishers (and how to learn from them)
How The Guardian, The Kyiv Independent, Condé Nast and Daily Maverick are doing membership strategy right
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
254 posts
Amedia ignored older subscribers to attract younger ones
An editorial team becomes an expert in satisfying the audience that shapes its metrics. Amedia understood this.
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Selma Stern shares her recommendations for mastering audience segmentation to maximize the value of each reader.
#85. Mediahuis’ essential subscription bundle
Bundling beyond journalism, NTM Sweden's subscription for young audiences and The Kyiv Independent community building
#84. Behind The Guardian’s $3.1M end-of-year campaign
Subscriptions are rising even as traffic shrinks, The Guardian's record-breaking campaign and breaking the subscription plateau
#83. Le Monde in English is on track to become profitable in 2026
New Directory of Consultants, Le Monde in English and NYT's free area
#82. How to lock in subscribers without holding them prisoner
A new paywall trend, locking in subscribers and engaging younger audiences
#81. Reduce subscriber acquisition costs with referrals
Benchmarking galore, 5 things subscription leaders should do and referrals as a growth tool
#79. Netflix locks-in subscribers with tactical release dates
Your industry event calendar for 2026 and 7 ways media can build a practical data culture
#78. Members at Condé Nast have 50x higher LTV than subscribers
Condé Nast's membership model, two homepages for two audiences & a paywall model adapted to games