Before you bundle: how to find out what your subscribers actually want
How do you package subscriptions to drive business growth without alienating the very audience that keeps you alive? Insights from Montréal
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
263 posts
Project Syndicate’s registration strategy: refreshing the value proposition to engage and convert
how transitioning from an aggressive friction model to an open, communication-first strategy revitalized user engagement and subscription conversion.
The Washington Post tests flexible access models, addressing the gap between willingness to pay and willingness to commit
WP's shift towards a broader monetisation strategy centered on flexible access, shifting the way value is captured
Inside Le Monde in English: Four Years in and already profitable
Why an English version of Le Monde? Why now? And how? Director of Diversification Arnaud Aubron explains at Audiencers' Festival London
Broadsheet’s path from reader to subscriber: The registration flywheel in action
At Broadsheet, implementing a registration wall served as the cornerstone for a highly resilient digital subscription model.
Knowing the value of our users: Ringier combines revenue from readers and advertising to calculate holistic Customer Lifetime Value
For the first time, Ringier has the hard data to prove that investing heavily in deep, direct user relationships is entirely worth the effort.
Navigating the community era: key takeaways from the 2026 Future Newsrooms Study
How newsrooms can adapt to the new community era, based on FT Strategies' first Future Newsrooms Study
Steal this strategy: examples of publishers building relationships with readers (and how to replicate them)
Case studies to build lasting relationships with readers: what's working, lessons to take away and articles to dive in deeper.
From Melbourne to London: how Broadsheet is scaling culture and reader revenue
Broadsheet's international expansion strategy and the development of a subscription revenue stream, layered on top of their advertising model.
Steal this strategy: 4 membership models succeeding for publishers (and how to learn from them)
How The Guardian, The Kyiv Independent, Condé Nast and Daily Maverick are doing membership strategy right