Navigating the community era: key takeaways from the 2026 Future Newsrooms Study
How newsrooms can adapt to the new community era, based on FT Strategies' first Future Newsrooms Study
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
257 posts
Steal this strategy: examples of publishers building relationships with readers (and how to replicate them)
Case studies to build lasting relationships with readers: what's working, lessons to take away and articles to dive in deeper.
From Melbourne to London: how Broadsheet is scaling culture and reader revenue
Broadsheet's international expansion strategy and the development of a subscription revenue stream, layered on top of their advertising model.
Steal this strategy: 4 membership models succeeding for publishers (and how to learn from them)
How The Guardian, The Kyiv Independent, Condé Nast and Daily Maverick are doing membership strategy right
Amedia ignored older subscribers to attract younger ones
An editorial team becomes an expert in satisfying the audience that shapes its metrics. Amedia understood this.
Mastering audience segmentation with Selma Stern
Selma Stern shares her recommendations for mastering audience segmentation to maximize the value of each reader.
#85. Mediahuis’ essential subscription bundle
Bundling beyond journalism, NTM Sweden's subscription for young audiences and The Kyiv Independent community building
#84. Behind The Guardian’s $3.1M end-of-year campaign
Subscriptions are rising even as traffic shrinks, The Guardian's record-breaking campaign and breaking the subscription plateau
#83. Le Monde in English is on track to become profitable in 2026
New Directory of Consultants, Le Monde in English and NYT's free area
#82. How to lock in subscribers without holding them prisoner
A new paywall trend, locking in subscribers and engaging younger audiences