#99. The Economist’s onboarding reveals their strategic priorities
The trend is leaning towards smaller, more loyal audiences, with the example of The Economist, and how you can learn from failure
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
279 posts
#98. Do you have enough recurring value for subscriptions?
How Immediate Media is growing digital without cannibalising print, paywall trends and recurring value questions to ask yourself
#97. Why Hearst-owned SFGATE launched an app instead of a paywall
The next engagement shift, why Hearst-owned SFGATE launched an app instead of a paywall and findings from the 2026 Media App report
#96. The why behind The Economist’s new audio & video subscription
A new audio and video offer from The Economist, the low-down on synthetic audiences and your industry event calendar
#95. Make more informed decisions with a KPI tree
Funke Media's decision tree, Broadsheets registration model and an Audiencers website refresh
#94. Why 1.4 million people pay The Guardian for something they could read for free
Les Echos fighting information fatigue, how to bundle with your subscribers in mind and why so many people support The Guardian
#93. How is the FT building belonging, trust & advocacy?
Connection over attention, frequency as the metric to build relationships and how Financial Times is putting this into practice
#92. WashPost addresses the gap between paying and committing
Le Monde in English, registration at Broadsheet , Ringier and Project Syndicate, and flexible access at the Washington Post
#91. We have officially entered the Community Era
Lessons from WAN-IFRA Marseille, and what can we learn from non-media susbcriptions?
#90. Is The New York Times becoming subscription infrastructure for the media industry?
Broadsheet scaling culture and reader revenue, is The NYT becoming subscription infrastructure, and should you care about newsletter open rates?