Inside Le Monde in English: Four Years in and already profitable
Why an English version of Le Monde? Why now? And how? Director of Diversification Arnaud Aubron explains at Audiencers' Festival London
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
260 posts
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For the first time, Ringier has the hard data to prove that investing heavily in deep, direct user relationships is entirely worth the effort.
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Case studies to build lasting relationships with readers: what's working, lessons to take away and articles to dive in deeper.
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Amedia ignored older subscribers to attract younger ones
An editorial team becomes an expert in satisfying the audience that shapes its metrics. Amedia understood this.
Mastering audience segmentation with Selma Stern
Selma Stern shares her recommendations for mastering audience segmentation to maximize the value of each reader.
#85. Mediahuis’ essential subscription bundle
Bundling beyond journalism, NTM Sweden's subscription for young audiences and The Kyiv Independent community building