Operations
Double conversion rate: how Jeune Afrique’s dynamic model better acquires subscribers
Jeune Afrique’s dynamic paywall and subscription offers page adapts to user engagement & location, significantly increasing conversion rates.
Enhancing audience engagement with data-driven decision-making: a practical guide
In today’s digital landscape, engaging audiences has become more complex than ever. As consumer behavior continues to evolve, professionals in digital publishing must leverage data to drive their strategies. This…
How to leverage customer data to identify & act on drivers of churn
This article is from Tom Burrell’s, Retention Blueprint Newsletter. Transform your retention impact in just five minutes per week. Written specifically for Subscription businesses, 'The Retention Blueprint' is a free,…
Audience Research: identifying Key Engagement Drivers at DER SPIEGEL
This article was co-authored by Alexander Held, Senior Data Scientist, and Angelika Zajac, qualitative researcher in the audience research department, at DER SPIEGEL.
In the subscription industry, keeping customers…
How to analyze your subscription data
Today it's all about data. I probably don't need to explain to you how important it is for subscription success, but data is often still a specialist topic that many people…
Meta’s news ban on Canada – a chance to strengthen Radio-Canada
Written by Christophe Cluzel and Catherine Léger from Radio-Canada. Christophe, Radio-Canada's Senior Director of Marketing Strategies, guides the teams in acquiring and retaining audiences, while Catherine, Senior Head of Digital…
What is a dynamic paywall?
If you're in the media business, likelihood is you already know what a paywall is. It blocks content and asks a reader to pay to subscribe in order to gain…
From The Audiencers' Collections
The conversion funnel framework, explained
This article works through Poool's Conversion Funnel Framework, a set of KPIs that publishers can track in their Dashboard and use to optimize conversion rates. Each quarter, the Poool team…
The Audiencers’ Festival Toronto presentation slides
The Audiencers' Festival's 3rd stop in 2024 was in Toronto, to bring together Canadian publishing professions for an incredible day of expertise on stage and valuable discussions off stage. Hearing…
The Audiencers’ Festival London #1 presentation slides
At the first Audiencers' Festival in London, in October 2023, we spent an afternoon discussing everything bridge roles, newsletters for a reader revenue model, subscription strategies and growing an engaged…
The Audiencers’ Festival Madrid presentation slides
At The Audiencers' Festival Madrid, our first event in Spanish, we heard from the top publishers in the country on how they're engaging, converting and retaining digital audiences, plus an…
The Audiencers’ Festival New York presentation slides
At the very first Audiencers' Festival New York, we heard from the likes of The Washington Post, The New York Times, The Atlantic & more during this afternoon of engagement,…
How do you decide which article is free or premium?
In partnership with Atlas, the recurring revenues growth consultancy, The Audiencers recently ran a survey to find out how media companies with a paywall model decide which articles to block…
Ask the experts: How publishers are organizing their reader revenue teams
We spoke to 5 publishers on their subscription team structure, KPIs and how they encourage cross-functional work in maximizing reader revenue
Inspiration from publishers around the world
The Wall Street Journal: how to develop long term relationships with young audiences
The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals to discuss everything from audience research to newsletters, engaging young audiences and…
How we introduced group subscriptions to The Atlantic
From the early days of market research homing in on a target audience to finding ways to incorporate user feedback throughout the development cycle, the goal was “seamless.”
For years, The Atlantic has…
The Atlantic: bringing more value to readers and subscribers through our mobile app
"Our products are better when informed by the people who use them"
The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals…
A Spirit of Generosity: How The Atlantic team collaborates to launch features like article gifting
How we launched our article-gifting feature for digital subscribers, with successful cross-functional collaboration throughout the process.
Conversion
4 things to learn from Fortune: diverse teams, bridge roles, economic metrics & paywalls that adapt to the reader
Chief Customer Officer Selma Stern shares her thoughts on the subscription business at Fortune Media
Ask the experts: How publishers are organizing their reader revenue teams
We spoke to 5 publishers on their subscription team structure, KPIs and how they encourage cross-functional work in maximizing reader revenue
Subscription
How to reduce the risks of launching a subscription strategy
How can you launch a subscription strategy without putting your traffic, SEO, advertising revenue and your reader’s view at risk?
Paywall visibility rate: the essential KPI you should be tracking in your subscription strategy
Tracking and optimizing both premium content visibility and paywall visibility rate will help move users through the funnel towards subscribing in the future.
Subscription Conversions: Finding the balance between frustration and engagement
Too much frustration and a user leaves your site to find content elsewhere. Leave too much content open and you may well increase engagement but this won’t increase your revenues. So…
Retention
Publisher unsubscription journeys: benchmarking and best practices
The goal during the unsubscription/cancellation journey is to both retain the subscriber whilst not harming potential future re-subscriptions or referrals.
Create a fair amount of friction to prompt reconsideration
Not…
NZZ: How do you inspire people in the first 100 days?
100 days. During this time, you have to convince new users that your subscription is worthwhile for them.
One of the latest guests on my Subscribe Now podcast has been…
Customer-centric pricing strategies: Realizing the true value of your audience
When developing pricing and packaging strategies for a subscription product, it’s often tricky to balance contrasting objectives. Maximizing acquisition, increasing revenue, boosting retention… it’s hard to do all these things…
How to turn passive followers into active community members
Having social followers isn’t the same as a community. Neither is having a large audience. So, what can you do to go from a passive following to an active, engaged…
