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Are machines our most valuable audience? Are machines our most valuable audience?
  • Decisions

Are machines our most valuable audience? How media can monetize AI agents

A deep dive into MCP and A2A, and how they could provide a new revenue stream for publishers
byMaxime Topolov
26 May, 2025
25 ideas of content, features and benefits to offer subscribers 25 ideas of content, features and benefits to offer subscribers
  • Inspirations

25 ideas of content, features and benefits to offer paying subscribers

byMadeleine White
23 May, 2025
Why you need audience people in your media company Why you need audience people in your media company
  • Decisions

Strategic clarity, an end to silos and audiences-centricity: why you need audience practitioners and product people

byKhalil A. Cassimally
22 May, 2025
Daily Maverick Question and answer Daily Maverick Question and answer
  • Inspirations

Boosting membership conversion at Maverick Insider with FAQs

byMadeleine White
19 May, 2025
Bridging editorial and product Bridging editorial and product
  • Decisions

Alban Mazrekaj: bridging newsroom and product at NZZ

byMadeleine White
12 May, 2025
  • Inspirations

From Idea to Implementation: Lessons Learned from the First AI Integration Process in a Local Argentine Newsroom

byAlvaro Liuzzi
9 May, 2025
community WAN-IFRA community WAN-IFRA
  • Operations

Building and serving communities with Ryan Y. Kellett, Financial Times and THECITY

byMadeleine White
7 May, 2025
  • Operations

From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model

byMarion Wyss
6 May, 2025
WAN-IFRA 2025 WAN-IFRA 2025

Strategic priorities for the next two years: a world tour of media CEOs

byMarion Wyss

Donations: three media outlets share strategies to maximise voluntary reader revenue

byMarion Wyss
Handelsblatt community Handelsblatt community

Handelsblatt Circles: 6 lessons on community from Chief Growth Officer Jan Kleibrink

byLennart Schneider

130+ paywall examples to inspire your subscription strategy

byMadeleine White
A Practical Guide to Product Strategy Execution A Practical Guide to Product Strategy Execution
  • Decisions

Prototypes Over PowerPoints: A Practical Guide to Product Strategy Execution

byAbby Reimer
28 April, 2025
  • Decisions

Le Figaro halves the time to take out a subscription with their “AMEX” project

byMarion Wyss
24 April, 2025
Clarin AI text to speech Clarin AI text to speech
  • Inspirations

How Clarin is Redefining News Consumption with AI-Powered Audio

How Argentina’s largest news media organization embraced the shift in content consumption by integrating AI-powered Text-to-Speech, redefining how their audience interacts with the news
byMatias Battolla
18 April, 2025
Contexte revised subscription offers Contexte revised subscription offers
  • Inspirations

More clarity, more value: how Contexte overhauled their subscription offer

byMarion Wyss
15 April, 2025
  • Decisions

Data to Decisions: How AI is Transforming Digital Product Management

bySujathullah Panchi
13 April, 2025
  • Inspirations

5 essentials when A/B testing from Reuters’ newsletter team

byElaine Piniat
10 April, 2025
  • Inspirations

The ultimate case study list to inspire your reader revenue model

byMadeleine White
9 April, 2025
  • Operations

How the user needs approach boosts engagement

byStefan ten Teije
3 April, 2025
  • Operations

A guide to empowering everyone in media organisations to drive meaningful innovation

byKhalil A. Cassimally
31 March, 2025
The Globe and Mail The Globe and Mail
  • Inspirations

Audience, engagement and community at The Globe and Mail

byMadeleine White
26 March, 2025
The Audiencers' Festival London Poool The Audiencers' Festival London Poool
  • Inspirations

The Audiencers’ Festival London 2025

byMadeleine White
  • Inspirations

Contextual paywalls on ELLE.fr increase conversion rates by 20%

byMarion Wyss
building a product team building a product team
  • Decisions

Building a Product team on a tight timeline

byPeter Brumby
Le Parisien onboarding Le Parisien onboarding
  • Inspirations

Le Parisien launches on-site onboarding journey for new subscribers

byMadeleine White
  • Inspirations

Testing and optimizing our subscription offers page at Le Monde

Le Monde's team share how, after 8 months of A/B testing & several iterations, they've launched a new subscriptions offers page & conversion funnel.
byMarion Wyss
10 March, 2025
User needs from across the publishing industry User needs from across the publishing industry
  • Decisions

Adapting user needs to your audience: what are other publishers doing?

byMadeleine White
5 March, 2025
Article gifting at Les Echos-Le Parisien Article gifting at Les Echos-Le Parisien
  • Operations

Gifting articles at Les Echos-Le Parisien

byGroupe Les Echos-Le Parisien
4 March, 2025
North Star metric for publishers North Star metric for publishers
  • Decisions

North Stars for publishers and the example of Financial Times

byMadeleine White
AI guide AI guide
  • Operations

Making AI work for you: A practical guide for subscription managers

byRupert Knowles
value of push notifications value of push notifications
  • Decisions

60% increase in active users: the value of push notifications

byKevin Anderson
Membership at The Kyiv Independent Membership at The Kyiv Independent
  • Inspirations

Inside The Kyiv Independent’s membership model

byMadeleine White

Top News

  • Decisions

The four dimensions of personalization

byTom Burrell
  • Operations

The checklist to write engaging polls

byPia Frey
  • Inspirations

Inside the FT’s AI-Powered Story Finding

byLiz Lohn
  • Decisions

Tech Stack Study 2024 : a look behind-the-scenes at the tools used by French Media

byMarion Wyss
  • Inspirations

5 case studies on navigating sustained newsroom transformation

byMadeleine White
  • Decisions

Easy-to-cancel regulations are an opportunity rather than a threat

byMadeleine White
  • Decisions

Open source, proprietary CMS or build your own? The choice is simple

byJorge Mediavilla
  • Newsletter

#54. Debating > commenting?

byMadeleine White
  • Inspirations

How to build habits: eight lessons for publishers from Freeletics

byLennart Schneider
  • Operations

Kathimerini Launch Greece’s First Digital Subscription Model

byLefteris Bidelas
  • Operations

How the Toronto Star gets new subscribers onto newsletters to engage and retain

byDavid Topping
3 January, 2025
  • Inspirations

Inspiration on how to make your hard paywall dynamic

byMadeleine White
2 January, 2025
  • Newsletter

#53. The best-of The Audiencers’ 2024

byMadeleine White
2 January, 2025
  • Newsletter

#52. The results from L’Équipe’s low-cost Olympics offer are in

byMadeleine White
1 January, 2025
  • Newsletter

#51. Doubled conversion rates with dynamic subscription offers page

byMadeleine White
1 January, 2025
  • Newsletter

#50. 8 features that drive engagement at DER SPIEGEL

byMadeleine White
1 January, 2025
le monde subscription pricing TAF paris le monde subscription pricing TAF paris
  • Decisions

Defining subscription pricing at Le Monde

Finding the right price for a subscription product requires a two-pronged approach: understanding the criteria that make it a “good price” (for readers and for you), and presenting it in the…
byLaura Pironnet
1 January, 2025
The Audiencers' Newsletter The Audiencers' Newsletter
  • Newsletter

#49. The youth-friendly engagement funnel

byMadeleine White
31 December, 2024
  • Inspirations

Going further with interactive engagement: introducing the debating feature

byMadeleine White
11 December, 2024
  • Operations

Please don’t leave me! Strategies to retain subscribers after a promotional offer

byRomain Lhote
9 December, 2024
  • Operations

How AI helped a local newsroom in Argentina boost its reach, innovation and sustainability

byAlvaro Liuzzi
4 December, 2024
  • Inspirations

Testing, hard paywalls and editorial buy-in: Foreign Policy’s take on the free vs premium question

byMadeleine White
2 December, 2024
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