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#85. Mediahuis’ essential subscription bundle

Bundling beyond journalism, NTM Sweden's subscription for young audiences and The Kyiv Independent community building
byMadeleine White
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#84. Behind The Guardian’s $3.1M end-of-year campaign

Subscriptions are rising even as traffic shrinks, The Guardian's record-breaking campaign and breaking the subscription plateau
byMadeleine White
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#83. Le Monde in English is on track to become profitable in 2026

New Directory of Consultants, Le Monde in English and NYT's free area
byMadeleine White
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#82. How to lock in subscribers without holding them prisoner

A new paywall trend, locking in subscribers and engaging younger audiences
byMadeleine White
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#81. Reduce subscriber acquisition costs with referrals

Benchmarking galore, 5 things subscription leaders should do and referrals as a growth tool
byMadeleine White
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#80. Your most valuable newsroom indicator is no longer reach but belonging

What a fitness app can teach us about habits, how to define your value proposition and more
byMarion Wyss
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#79. Netflix locks-in subscribers with tactical release dates

Your industry event calendar for 2026 and 7 ways media can build a practical data culture
byMadeleine White
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#78. Members at Condé Nast have 50x higher LTV than subscribers

Condé Nast's membership model, two homepages for two audiences & a paywall model adapted to games
byMadeleine White
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#77. How NYT Wirecutter launched a personalized newsletter

5 ideas of innovative article formats, easy cancellation strategy that also retains and Wirecutter's personalized newsletter
byMadeleine White
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#76. How to prevent subscription revenue leaks

The homepage isn't dead, Washington Post partners with Perplexity and preventing subscription revenue leaks
byMadeleine White

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