#75. How to raise your price without losing subscribers
CT Insider launches AI audio briefing, how can you make cancellation worse and raising your subscription price
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#74. The Economist experiments with Substack
How DER SPIEGEL uses its engagement score and The Economist's Substack newsletter experiment
#73. Are 50% off promotions killing your subscription revenue?
The Telegraph is dedicating 90% of resources to the app, The Guardian now has 1.3 million recurring supporters and more.
#72. 109% increase in new subscription orders at Irish News
Irish News on digital transformation, how to turn fly-bys into loyal audiences and personalised homepage at NPG
#71. Insights on Mediahuis’ subscription for young readers
The Washington Post on dynamicity, building a subscription for young readers and relaunching The Guardian app
#70. The theme of 2025: building sustainable relationships
Rounding up the year so far by featuring the not-to-miss articles focusing on how to build lasting relationships.
#69. WIRED’s new subscription shows a focus on community building
When the article is no longer enough, 5 low-lift ways The Washington Post increased newsletter CTRs, and more.
#68. How Condé Nast is growing the happy middle of the audience funnel
FT improves the UX of their cancellation journey, The Guardian US meets communities where they are, and more from our Festival.
#67. Defining “The Ideal Subscriber” at Daily Mail
How Business Insider saved more subscribers by making it easy to cancel, Nursing Times' premium experiences with AI and more from The Audiencers' Festival
#66. Replacing the paywall with a spinning wheel at Blick.ch
Le Monde's price-last approach, gamifying the paywall at Blick.ch and making cancellation easy - lessons from Duolingo