#89. The reader who left your article early might be your most engaged user
Finding your most valuable users, ignoring older audiences to attract younger ones and onboarding journeys with L'Équipe
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98 posts
#88. How a legacy media brand rebuilt subscriptions from zero
How Stern rebuilt their subscription, The Times' customer rail and registration at Radio Canada
#87. The New York Times launches new community features
Gamifying loyalty, the pricing page we've all built at least once and The NYT's new community feature
#86. “Pay what you can” campaign led to 4.2% increase in subs
Pay what you can campaign, 4 categories of content and The Telegraph's app strategy
#85. Mediahuis’ essential subscription bundle
Bundling beyond journalism, NTM Sweden's subscription for young audiences and The Kyiv Independent community building
#84. Behind The Guardian’s $3.1M end-of-year campaign
Subscriptions are rising even as traffic shrinks, The Guardian's record-breaking campaign and breaking the subscription plateau
#83. Le Monde in English is on track to become profitable in 2026
New Directory of Consultants, Le Monde in English and NYT's free area
#82. How to lock in subscribers without holding them prisoner
A new paywall trend, locking in subscribers and engaging younger audiences
#81. Reduce subscriber acquisition costs with referrals
Benchmarking galore, 5 things subscription leaders should do and referrals as a growth tool
#80. Your most valuable newsroom indicator is no longer reach but belonging
What a fitness app can teach us about habits, how to define your value proposition and more