#65. The NYT’s new onboarding journey for registered users
Why you need to track belonging over reach, 45 acquisition channels to convert readers into subscribers, and the NTY onboarding journey
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Def. Our email from professionals, to professionals. Nurturing a knowledge-sharing culture with real-life examples, expert points of view and inspirations to help you do your job better. Sent every two weeks.
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#64. Le Figaro halves the time it takes to purchase a subscription
Daily Maverick's email marketing strategy, Le Figaro improves UX in the conversion funnel and 25 ideas of content, features and benefits to offer subscribers
#63. Bridging product and editorial teams at NZZ
Digital reader revenue will power Le Monde's newsroom in 2 years, registration articles and bridging product and editorial at NZZ
#62. How Clarín is redefining news consumption with AI audio
Prove financial value of registered and subscribed users, AI-powered audio and a practical guide to product strategy execution
#61. Lessons on A/B testing from Reuters
The ultimate list of case studies, AB testing at Reuters and writing for the paywall at BILD
#60. +20% conversion rate with paywalls targeted to topic at ELLE
Live Q&As at Globe and Mail, bringing community into real life at HBVL and ELLE Magazine's 20% increase in conversion rates
#59. Le Parisien’s new onboarding journey
Adapting user needs to your audience, insights from INMA and le Parisien's new onboarding journey
#58. A look into FT’s famous North Star Metric
How to target readers who didn't finish subscribing, user needs course and FT's North Star metric
#57. Gamifying onboarding at The Economist increased CTR by 2.8%
Inside The Kyiv Independent's membership model, The Economist's gamification and The Washington Post's newsletter quiz
#56. The Irish Times’ checklist for being audience-first
French Tech Stack Study, a Taylor Swift newsletter and Irish Times' checklist for being audience-first