Newsletter #65. The NYT’s new onboarding journey for registered users Why you need to track belonging over reach, 45 acquisition channels to convert readers into subscribers, and the NTY onboarding journey byMadeleine White
Newsletter #64. Le Figaro halves the time it takes to purchase a subscription Daily Maverick's email marketing strategy, Le Figaro improves UX in the conversion funnel and 25 ideas of content, features and benefits to offer subscribers byMadeleine White
Newsletter #63. Bridging product and editorial teams at NZZ Digital reader revenue will power Le Monde's newsroom in 2 years, registration articles and bridging product and editorial at NZZ byMadeleine White
Newsletter #62. How Clarín is redefining news consumption with AI audio Prove financial value of registered and subscribed users, AI-powered audio and a practical guide to product strategy execution byMadeleine White
Newsletter #61. Lessons on A/B testing from Reuters The ultimate list of case studies, AB testing at Reuters and writing for the paywall at BILD byMadeleine White
Newsletter #60. +20% conversion rate with paywalls targeted to topic at ELLE Live Q&As at Globe and Mail, bringing community into real life at HBVL and ELLE Magazine's 20% increase in conversion rates byMadeleine White
Newsletter #59. Le Parisien’s new onboarding journey Adapting user needs to your audience, insights from INMA and le Parisien's new onboarding journey byMadeleine White
Newsletter #58. A look into FT’s famous North Star Metric How to target readers who didn't finish subscribing, user needs course and FT's North Star metric byMadeleine White
Newsletter #57. Gamifying onboarding at The Economist increased CTR by 2.8% Inside The Kyiv Independent's membership model, The Economist's gamification and The Washington Post's newsletter quiz byMadeleine White
Newsletter #56. The Irish Times’ checklist for being audience-first French Tech Stack Study, a Taylor Swift newsletter and Irish Times' checklist for being audience-first byMadeleine White