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  • Collections

Moments of truth: retention essentials for publishers

This is an extract of an article published in Tom Burrell’s Retention Blueprint Newsletter. The Retention Blueprint' is…
byTom Burrell
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  • Collections

Publisher onboarding journeys: benchmarking and best practices

Increasing retention rates has been a key focus for subscription businesses in recent years, particularly as it’s now…
byMadeleine White
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  • Inspirations

[Workshop recap] Strategies from The Audiencers to ace subscriber onboarding

In June, we organized a subscription speed-dating workshop in London. Speed-dating you said? Yes: a new kind of…
byMarion Wyss
  • Operations

Stand out with an onboarding pack: How The Economist increased new subscriber engagement by 3.5%

The context Educating subscribers about their entitlements is critical for successful onboarding. One effective method is to send…
byTsering Lock
The Audiencers' Festival Madrid 2024 The Audiencers' Festival Madrid 2024
  • Operations

From newsletters to predicting possible cancellation: tactics to reduce churn from The Audiencers’ Festival Madrid

This article is a translation of José's article on his blog, El Caos, with additional insights from speakers…
byJosé M Sánchez Daze
  • Inspirations

Unlocking Customer Lifetime Value: The Power of Personalized Subscriber Onboarding at The Washington Post

Higher engagement, retention rates, and an enhanced customer lifetime value (CLV)... how The Washington Post is onboarding their subscribers
byAnjali Iyer
  • Inspirations

Retention, engagement & subscriber-only newsletters: lessons to learn from the experts at WAN-IFRA’s Digital Media Europe

From LADbible group and Die Zeit, to The New York Times and The Mill, what did the experts have to share at WAN-IFRA's event?
byMadeleine White
The Audiencers' Newsletter The Audiencers' Newsletter
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#12. How 3 successful publishers are onboarding subscribers

You're reading The Audiencers' newsletter #12, sent out on April 19th, 2023, on onboarding subscribers.
byMadeleine White
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  • Inspirations

Benchmark: how 3 successful British publishers are onboarding subscribers

How are The Times, The Economist and The Telegraph driving customer value through a successful subscriber onboarding journey?
byMadeleine White
  • Decisions

Ask the experts: how can you make newsletters valuable in a reader revenue model?

Newsletter best practices from industry experts to ensure your newsletter supports your reader revenue strategy
byMadeleine White

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