Collections Moments of truth: retention essentials for publishers This is an extract of an article published in Tom Burrell’s Retention Blueprint Newsletter. The Retention Blueprint' is…
Collections Publisher onboarding journeys: benchmarking and best practices Increasing retention rates has been a key focus for subscription businesses in recent years, particularly as it’s now…
Inspirations [Workshop recap] Strategies from The Audiencers to ace subscriber onboarding In June, we organized a subscription speed-dating workshop in London. Speed-dating you said? Yes: a new kind of…
Operations Stand out with an onboarding pack: How The Economist increased new subscriber engagement by 3.5% The context Educating subscribers about their entitlements is critical for successful onboarding. One effective method is to send…
Operations From newsletters to predicting possible cancellation: tactics to reduce churn from The Audiencers’ Festival Madrid This article is a translation of José's article on his blog, El Caos, with additional insights from speakers…
Inspirations Unlocking Customer Lifetime Value: The Power of Personalized Subscriber Onboarding at The Washington Post Higher engagement, retention rates, and an enhanced customer lifetime value (CLV)... how The Washington Post is onboarding their subscribers
Inspirations Retention, engagement & subscriber-only newsletters: lessons to learn from the experts at WAN-IFRA’s Digital Media Europe From LADbible group and Die Zeit, to The New York Times and The Mill, what did the experts have to share at WAN-IFRA's event?
Newsletter #12. How 3 successful publishers are onboarding subscribers You're reading The Audiencers' newsletter #12, sent out on April 19th, 2023, on onboarding subscribers.
Inspirations Benchmark: how 3 successful British publishers are onboarding subscribers How are The Times, The Economist and The Telegraph driving customer value through a successful subscriber onboarding journey?
Decisions Ask the experts: how can you make newsletters valuable in a reader revenue model? Newsletter best practices from industry experts to ensure your newsletter supports your reader revenue strategy