100 days. During this time, you have to convince new users that your subscription is worthwhile for them.
One of the latest guests on my Subscribe Now podcast has been thinking for years about how to best use this time to build trust and routines.
Alban Mazrekaj is the Lead Product Manager at NZZ, responsible for the ‘Discover’ mission, i.e. the part of the subscription journey from the first contact with the brand, through registration and onboarding, which should then lead to subscription.
In the podcast, he reveals which actions have the greatest effect on propensity to subscribe and the role that personalization algorithms play in this.
