Segmentation | The Audiencers

Home Segmentation

Operations

Advertising, philanthropy, and user engagement: How the non-profit La Presse generated $13 million net assets in 2023

Discover how the Canadian non-profit media, La Presse, generated 13M net assets in 2023 with a diverse revenue model & user engagement.

byAnabelle Nicoud

Operations

How Brazil’s Globo measures audience engagement across its portfolio

The context of Grupo Globo Established in 1965, Globo has risen to become one of the most influential…

byGrupo Globo Data Team

Operations

How we measure audience engagement at DER SPIEGEL

By focusing on delivering a meaningful and relevant experience to our readers, DER SPIEGEL has built a loyal…

byAlexander Held

Operations

How to dynamic paywall (it’s a lot more simple than you think)

Examples from successful publishers putting dynamic paywalls to use in better converting readers into subscribers

byMadeleine White

Operations

Beyond the human mind: Mediahuis propensity model

How Mediahuis implemented a propensity model to better convert users into subscribers, reducing manual effort, decreasing time-to-success and continuously optimizing performance

byMadeleine White

Inspirations

Value proposition examples from successful publishers

Better define your value proposition after being inspired by these successful publishers

byMadeleine White

Operations

How to reduce paywall frustration

Conversion is all about balancing frustration & engagement - here's 6 strategies to help you find this balance.

byMadeleine White

Operations

The Essential Engagement KPIs for Optimizing Conversion Rates

Why engagement is important, the essential KPIs for tracking it, and how to turn this measurement into actions that will optimize conversion rates.

byMadeleine White

Decisions

Forget focusing on paywall types, it’s time to put your audience first

Instead of trying to find the ‘best paywall model’, look at your audience, segment them into engagement groups and present each group with an adapted journey that’s most likely to convert them into a subscriber in the future.

byMadeleine White