How to reduce paywall frustration
Conversion is all about balancing frustration & engagement - here's 6 strategies to help you find this balance.
Paywalls
Paywall strategies for reader revenue models, analyzed by the experts at The Audiencers, the go-to community for publishing professionals
47 posts
6 ways to optimize your paywall conversion rates
6 concrete strategies to put in place to better convert users into subscribers
Developing a culture of experimentation at EBRA Media
How does France's biggest regional newspaper group prioritize testing for continuous optimization?
The New York Times dynamic paywall model, analyzed
Registration as a soft conversion step, developing numerous levers for value creation and not worrying too much about bypassing are just some of the strategies you can apply to your own digital model.
How publishers are using A/B testing to optimize conversion rates
3 examples of A/B testing - what you can test, what you should define before a test and what can you learn from these examples to apply to your own tests?
Forget focusing on paywall types, it’s time to put your audience first
Instead of trying to find the ‘best paywall model’, look at your audience, segment them into engagement groups and present each group with an adapted journey that’s most likely to convert them into a subscriber in the future.
A/B testing paywall benchmarks
Discover benchmark examples of digital publishers A/B testing their paywall to optimize click-through and conversion rates