Why your most valuable app readers are probably invisible
News app engagement: why offline readers, household subscriptions and anonymous users are the retention levers publishers keep missing.
Decisions
Def. To facilitate and inform your decision making when it comes to audience strategies, making it clear which path you need to take to succeed in your job, achieve your business goals and impress your board of directors.
122 posts
Metrics aren’t neutral: they reflect the interests of whoever built them
Why audience metrics reward whoever is already biggest — and what adopting platform analytics really commits you to.
How newsrooms can learn from failure without failing in public
Journalism has to be right the first time. Product work doesn't, as long as you know where to draw the line.
The next engagement shift: from strong products to experience systems
Publishers’ next opportunity lies in moving from strong products to a connected experience system built around journalism
The Economist’s push to get closer to readers with audio- and video-only subscription
How The Economist has spent the last few years developing products and offers that foster deeper, more human relationships with readers
Designing a more accurate subscription funnel for news media
Lennart maps the different stages a subscriber can move through over the course of their lifecycle in a revised funnel
The Publishers’ Tech Stack Study: findings from the 2026 survey
Which tools do French news publishers actually use to produce, distribute and monetise their digital content? And how do they rate these tools?
What the F Are You Doing? Why frequency is the metric that matters in the AI era
Why the "F" in RFV is the metric that survives the AI era, and how you can develop it
The Washington Post tests flexible access models, addressing the gap between willingness to pay and willingness to commit
WP's shift towards a broader monetisation strategy centered on flexible access, shifting the way value is captured
Knowing the value of our users: Ringier combines revenue from readers and advertising to calculate holistic Customer Lifetime Value
For the first time, Ringier has the hard data to prove that investing heavily in deep, direct user relationships is entirely worth the effort.