Decisions Gen AI and the ‘deconstruction’ of the media value chain "Generative AI is altering the very heart of the publishing industry: the creation of content, which means that…
Decisions Getting young people to subscribe means changing how we define journalism One of the greatest disconnects that we see in the news today is that we’re losing younger generations.…
Decisions “Decisive notes” – The articles that convert for Argentina’s Clarín What makes a reader decide to subscribe? We look at how Clarín defined the type of journalism that converts and integrated learnings into the newsroom.
Decisions Google News Consumer Insights tool: the need-to-know Hello Genoveva, you’re the Strategic Partner Manager at Google in Spain. What does that mean? What is your…
Decisions News media: determining the optimal price for your subscription product Pricing is a key lever for revenue and profitability growth for news media, and so an essential strategy to master.
Decisions A whistle stop tour of the wondrous world of Lifetime Value LTV helps companies understand the medium and long-term effects of their actions, and steer their digital subscription business model.
Decisions Implementing User Needs Is Cultural Change Lars K Jensen is a former journalist who has been working with digital development, analyses and journalism in…
Decisions Optimizing News Production and Distribution: 4 CMSes for Modern Media Organizations 2023 was a terrible year… The media industry faces significant challenges as Google begins phasing out third-party cookies…
Decisions Subscriptions at the end of the open web Pepe Cerezo, digital monetization consultant and specialist in digital journalism and new business models, set the scene at…
Decisions The Power of Emotions: How they impact strategic marketing decisions in the media industry Marketing directors play a pivotal role in shaping the success of their organizations. They are tasked with making…