What explains subscription conversion success? A new formula and study seeks to find an answer
Does the paywall model impact conversion success? A study and a new formula for evaluating subscription success aims to answer this question
Decisions
Def. To facilitate and inform your decision making when it comes to audience strategies, making it clear which path you need to take to succeed in your job, achieve your business goals and impress your board of directors.
110 posts
The first-party data strategy to increase ARPU for digital publishers
Practical implementations that move users through the funnel from anonymous, to newsletter subscriber, registered member, and finally to an engaged member who is ready to subscribe.
A coffee in Vienna with Die Presse: AI and reader revenue
An AI curated article summarizing our conversation with Lukas, Data Strategist at Die Presse
No data? No AI. The importance of registering readers before even considering subscription propensity modeling…
AI brings about a world of opportunities, but intelligence needs fuel. Namely, data.
Publishers, let’s stop talking about advertising vs subscription, sustainability means advertising AND subscription
Registration is a valuable strategy for diversification, combining subscription and advertising revenue models
2023, the year of the registration wall: how publishers can succeed in their registration strategy
How can you better convert visitors into paying subscribers? Registration is an essential middle step
Ask the experts: what are the most valuable engagement metrics to measure in a subscription model?
We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model
What is Brand Publishing: brands taking a page out of publishers’ books
Increasingly more brands are turning to publishing - but why? What's in it for brands? How can you reap the same benefits?
Audience research at The Atlantic: The questions that data can’t answer
Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic
User needs 2.0: a plug-and-play model to be more valuable to audiences
Dmitry Shishkin is back with an updated version of the user needs model to bring newsrooms closer to its audiences and deliver value