3 clicks to cancel: the new legislations that are forcing publishers to rethink their subscriber unsubscription journey
French regulators have recently announced a new click-to-cancel law - what does this mean for publishers?
Decisions
Def. To facilitate and inform your decision making when it comes to audience strategies, making it clear which path you need to take to succeed in your job, achieve your business goals and impress your board of directors.
116 posts
Why news subscriptions feel like a burden to young people
Why young people don't pay for subscription-based news
How to turn passive followers into active community members
Having social followers isn't the same as a community. Neither is having a large audience. So, what can you do to go from a passive following to an active, engaged community?
The Social Media Manager role is dead, long live the Community Builder!
With the declining engagement rates across social media platforms, communities are increasingly important, and with this, so is a Community Builder
The Audiencers’ Festival: an afternoon of expertise, from publishing professionals, to publishing professionals
We're organizing our first in-person event in London on October 12th and you're invited!
The Conversion Funnel Benchmark Report Q2 2023
An exclusive report for Poool clients providing the data, insights and expertise to better convert readers into subscribers
What explains subscription conversion success? A new formula and study seeks to find an answer
Does the paywall model impact conversion success? A study and a new formula for evaluating subscription success aims to answer this question
The first-party data strategy to increase ARPU for digital publishers
Practical implementations that move users through the funnel from anonymous, to newsletter subscriber, registered member, and finally to an engaged member who is ready to subscribe.
A coffee in Vienna with Die Presse: AI and reader revenue
An AI curated article summarizing our conversation with Lukas, Data Strategist at Die Presse
No data? No AI. The importance of registering readers before even considering subscription propensity modeling…
AI brings about a world of opportunities, but intelligence needs fuel. Namely, data.