Lars is Audience Development Specialist at Berlingske Media. He has a background in journalism and many years of experience with digital media, technology and journalism, sharing his insights through two newsletters: Digital Ugerevy (https://digital.ugerevy.dk/) and Products in Publishing (https://productsinpublishing.com/).
It seems like a good idea to have an icon on paywalled content – but what if we’ve been doing it wrong? Some publishers have started flipping the logic
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